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Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

Business

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem
Business

Business

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

2024-11-18 15:29 Last Updated At:15:45

HONG KONG, Nov. 18, 2024 /PRNewswire/ -- The past decade has witnessed a dramatic shift in consumer behavior, with online shopping becoming the norm, further accelerated by the pandemic. Reward programs have sprung up everywhere, incentivizing spending and fostering brand loyalty. The core of cashback is to encourage consumers to develop a habit of continuous shopping through rewards. This same logic is beginning to take root in the field of sports and health.

GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking "move-to-earn" ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards. Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of "health as wealth."

Pioneering the "Fitness Mileage" Concept: Earn Rewards for an Active Lifestyle

This inclusive program is open to users worldwide with zero barriers to entry. In just minutes, users can download the Live4Well mobile app and register for free access to the VIV Pass ecosystem. Initially, Sweat Points, the program's reward currency, can be earned through three primary avenues:

(1) Daily Exercise — Users accumulate points by tracking steps and calories burned, turning daily workouts into rewarding experiences.

(2) Competition Participation — Points are awarded for participating in designated sporting activities, simply by uploading proof of participation.

(3) Health & Fitness Spending — Users can upload receipts for eligible purchases in the designated sports and wellness categories to earn additional Sweat Points.

Live4Well makes the benefits of exercise immediately tangible, converting effort into visible rewards. Accumulated Sweat Points can be redeemed for a variety of prizes, including cash vouchers, fitness products, and exercise classes. The Live4Well app also empowers users to track their fitness data and participate in engaging challenges.

Creating a Global Sharing Economy: A triple win for Users, Businesses, and the Industry

Live4Well's vision extends beyond simply creating a health management platform. The "exercise-to-earn" concept fosters a mutually beneficial ecosystem:

(1) User Benefits — VIV PASS motivates individuals to adopt and maintain healthy exercise habits through a rewarding system.

(2) Business Advantages — The platform connects businesses with their target audience through community engagement and strategic partnerships, driving more effective product promotion.

(3) Industry Transformation — By creating a "move-to-earn" economy, Live4Well stimulates consumer spending, transforming calorie expenditure into a quantifiable reward unit. This innovative approach empowers businesses to generate revenue, expand operations, and seamlessly connect the virtual and physical worlds.

Since its inception, Live4Well's fitness alliance ecosystem has continued to expand. With ongoing optimization of its operational framework, the VIV PASS ecosystem provides easy access and a tiered membership system, fostering a comprehensive wellness mechanism which stimulates consumer engagement, and builds a thriving global sharing economy.

To learn more, please visit: https://www.live4well.io

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

Six-month group consolidated revenue reaches IDR 198.5 billion (approximately SG$14.3 million) — equal to 97% of full-year 2025 revenue — while operating profit rises 143% year on year

Company in discussions with multiple Indonesian securities firms toward an Indonesia Stock Exchange listing targeted for early 2027

SINGAPORE, Aug. 1, 2026 /PRNewswire/ -- Reddog, the Korean street-food ("bunsik") brand that has brought tteokbokki and Korean-style corn dogs to Indonesian consumers, today reported first-half 2026 results that extend one of the steepest growth curves in Southeast Asian food service — and confirmed that preparations for a public listing are now under way.

Group consolidated revenue for the six months ended June 30, 2026 reached IDR 198.5 billion (approximately SG$14.3 million), up 87.9% from IDR 105.7 billion in the same period a year earlier. Operating profit rose 142.9% to IDR 48.6 billion (approximately SG$3.5 million), lifting the operating margin from 18.9% to 24.5% — a level rarely seen among restaurant operators, where low single-digit margins are the norm. The half-year figure is striking in its own right: in six months, Reddog booked revenue equal to roughly 97% of its entire audited 2025 full-year revenue of IDR 204.9 billion.

First-half 2026 results at a glance (Unit: SGD)

Listing preparations

Reddog confirmed that it is in discussions with multiple Indonesian securities firms regarding a potential initial public offering on the Indonesia Stock Exchange (IDX), targeted for early 2027. No underwriter has been formally mandated and no registration statement has been filed. Any offering would remain subject to market conditions and to approval by the Indonesian Financial Services Authority (OJK) and the IDX.

ASEAN expansion

In April 2026, Reddog established a global entity in Singapore, and in August it opens its first store there in a CapitaLand shopping mall — a beachhead for expansion across an ASEAN market of more than 600 million people.

About Reddog

Reddog is a Korean street-food brand operated in Indonesia. Founded in 2019 and headquartered in Jakarta, the group operates and franchises more than 145 outlets serving Korean tteokbokki and Korean-style corn dogs as main menus. Reddog is led by founder and CEO Kim Hong-yeol, an F&B operations-systems specialist, and COO Cho I-jun, a turnaround expert focused on profitability and growth.

CONTACT: Cho ijun, ij.cho@reddog.sg, +65 8613 1011

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Korean F&B Brand Reddog Posts 88% Revenue Growth, 143% Operating Profit Jump in H1 2026

Korean F&B Brand Reddog Posts 88% Revenue Growth, 143% Operating Profit Jump in H1 2026

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