RALEIGH, N.C.--(BUSINESS WIRE)--Nov 18, 2024--
MacroFactor, a fast-growing food tracking app, is proud to announce it has won the prestigious Google Play Best of 2024 Award in the “Best Everyday Essential” category in the United States, Canada, Great Britain, and Australia.
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Since its launch in 2021, MacroFactor has continually improved and evolved by releasing new, innovative feature sets and actively listening to and engaging with their user base via dedicated communities and a public roadmap. The app has grown to more than 200,000 paying users, and the company is poised to launch its second app – a workout app – in early 2026.
MacroFactor is a smart macro tracker and nutrition coach. Users track their weight and the foods they eat, and the app’s smart metabolic algorithms adjust their calorie and macro targets to keep them on track toward their stated goals. In 2024, MacroFactor introduced features that improved both of these utilities for users – such as a label scanner for faster food logging, a data pipeline for users to submit new barcodes and foods to the database, and nutrition coaching updates that help users better understand their nutrition and resolve challenges they are facing.
“MacroFactor’s success is really a testament to how far you can get by having a singular focus on solving problems for users,” said Greg Nuckols, one of MacroFactor’s co-founders and an expert in human physiology. “Whether that’s developing unique algorithms to help users better determine appropriate energy intake targets for their goals, delivering best-in-class analytics for users that want a better understanding of what they eat, or developing innovative food logging workflows that dramatically reduce the friction and increase the convenience of food logging, we understand that people use our app with specific goals in mind, and we understand what we can do to help them achieve those goals. Ultimately, I think that is what has allowed us to stand out in a crowded market.”
For more information on MacroFactor, visit macrofactorapp.com, or try the app free for 7 days via Google Play or the App Store.
About MacroFactor
MacroFactor is the macro tracker that adapts to your metabolism. In addition to having the fastest food-logging workflows of any app of its kind, MacroFactor’s smart nutrition coaching provides the levels of personalization, flexibility, and attentiveness one would expect from a high-quality human coach. The company is fully bootstrapped and is co-owned by Cory Davis, Rebecca Kekelishvili, Jeff Nippard, Greg Nuckols, and Lyndsey Nuckols. It is based out of Raleigh, North Carolina. For more information on MacroFactor, visit macrofactorapp.com.
MacroFactor is a nutrition app that helps users track their meals, better understand their bodies, and reach their goals. The app was named as the winner of Google Play’s “Best Everyday Essential” category in the Best of 2024 awards. (Graphic: Business Wire)
ARAFAT, Saudi Arabia (AP) — Muslim pilgrims from around the world congregated on Mount Arafat in Saudi Arabia on Tuesday, the second official day of the annual Islamic pilgrimage, considered the pinnacle of the Hajj.
Despite the sweltering heat, the pilgrims gathered on the rocky hill and surrounding plain for intense prayers and worship that often mark a spiritual peak for them. They fervently murmured prayers and poured their hearts out in supplications. Many raised their hands in worship. It is common for pilgrims on that day, some with tears streaming down their faces, to ask God for forgiveness, mercy, blessings and good health.
The Hajj, one of the Five Pillars of Islam, is required once in a lifetime for every Muslim who can afford it and is physically able to perform it.
For pilgrims, the Hajj, performed over several days, can be a deeply moving spiritual experience and a chance to seek God’s forgiveness and the erasure of past sins. As they brave the intense heat to perform religious rituals, many pilgrims have been using umbrellas for shade.
A Saudi official said on Friday that more than 1.5 million pilgrims have arrived in the country from abroad.
This year, Muslims have been pouring into Saudi Arabia for the Hajj against the backdrop of a tenuous ceasefire in the Iran war and related uncertainty in the region.
The U.S. military said Monday that it carried out “self-defense” strikes in southern Iran, including on missile launch sites and boats used to lay mines, even as President Donald Trump said on social media that negotiations with Tehran were “proceeding nicely." Iran on Tuesday denounced the most recent U.S. strikes as a sign of “bad faith and unreliability” as negotiations pressed on toward a possible deal to end the war.
For many, performing the Hajj can be a realization of a lifelong dream as they spend years hoping and praying to one day be able to undertake the pilgrimage or saving up money and waiting for a permit to embark on the trip.
“This happens once in a lifetime,” Mohammad Asal, an Egyptian pilgrim, said. “People here have prepared their prayers, hoping that God will respond to them, because we know that ... the most important ritual of the Hajj is being in Arafat.”
The Hajj brings together large numbers of Muslims of diverse races, ethnicities, languages and socioeconomic classes, creating a sense of unity for many. It’s a mass, communal experience, with Muslims performing rituals together. But it is also deeply personal, as every pilgrim brings their own yearnings and experiences.
“It was incredible,” Ahmed Sufyan, a pilgrim from the United States, said on Tuesday. “The unity and peace that we feel is something I’ve never experienced before,” he added via WhatsApp.
“Our wishes are many,” Mohammad Obaid, a Sudanese pilgrim, said, adding he was praying for Sudan and Muslims everywhere.
Fam reported from Winter Park, Florida.
Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.
A Muslim pilgrim pray atop of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)
Muslim pilgrims walk towards the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)
Muslim pilgrims are silhouetted as they pray at top of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)
Muslim pilgrims pray at top of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)
Muslim pilgrims read a copy of Islam's holy book Quran atop of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)
