~ ShemarooVerse, exclusively launching on PWR Chain, merges Shemaroo Entertainment's extensive content library with advanced blockchain technology. ~
MUMBAI, India, Nov. 19, 2024 /PRNewswire/ -- Shemaroo Entertainment, a leader in India's media and entertainment industry for over six decades, has announced a strategic partnership with PWR Chain, an advanced Layer 0 blockchain infrastructure. Through this alliance, PWR Chain becomes the official blockchain partner for ShemarooVerse, Shemaroo Entertainment's immersive platform set to deliver next-generation immersive content. This partnership is a landmark step in India's entertainment and technology landscape, combining Shemaroo's vast content offerings with PWR Chain's scalable and environmentally efficient blockchain capabilities.
With an expansive digital footprint across more than 50 content channels on YouTube, Shemaroo Entertainment commands over 200 million subscribers and garners 100 million views daily across diverse categories, including Bollywood, regional, television, devotional, and children's entertainment. ShemarooVerse will leverage PWR Chain's high-speed, decentralized infrastructure to create an immersive, interactive digital experience for audiences in India and beyond.
PWR Chain's blockchain technology is among the most sustainable, operating with minimal carbon footprint. Unlike conventional blockchains that require high energy resources, PWR Chain achieves high throughput with minimal power, processing over 300,000 transactions per second while using only a single CPU core per validator node. This efficiency allows ShemarooVerse to scale seamlessly without environmental impact, setting a new standard in green blockchain technology for the entertainment industry.
As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain's infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India's content landscape.
The advanced interoperability and scalability of PWR Chain enables ShemarooVerse to leverage PWR Chain's developer-friendly design, the first blockchain that allows deploying full software applications in traditional coding languages. By leveraging PWR Chain's instant finality and quantum-resistant security, ShemarooVerse offers users a secure, dynamic, and immersive digital space for authentic engagement with Shemaroo's iconic content.
Arghya Chakravarty, COO of Shemaroo Entertainment, said, "Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain's blockchain infrastructure, offering audiences a more immersive, secure entertainment experience. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers."
Melanie Mohr, CEO at PWR Labs, added, "Shemaroo Entertainment's leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain's high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India's entertainment industry."
This partnership highlights Shemaroo's commitment to digital innovation and sets a precedent for India's entertainment industry by bridging traditional media with Web3. By exclusively hosting ShemarooVerse on PWR Chain, Shemaroo Entertainment and PWR Chain are set to reshape India's digital landscape, offering creators and fans new, dynamic ways to engage with content.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Shemaroo Entertainment and PWR Chain Announce Strategic Partnership to Revolutionize India's Digital Entertainment through Blockchain Innovation
SYDNEY, Jan. 9, 2026 /PRNewswire/ -- With cherry season in full swing and families making the most of the summer school holidays, road trips and short getaways remain a popular way for Australians to travel together.
Tapping into this seasonal moment, Chery has launched Chery Cherry Trails, a state-by-state guide to cherry-inspired road trips across Australia, designed to help families and food lovers turn simple day trips or overnight escapes into memorable summer adventures.
Designed as relaxed, flexible journeys rather than long holidays, Chery Cherry Trails showcase the diversity of Australia's cherry-growing regions and the local experiences that surround them. From pick your own orchards and farm gate stalls to wineries, bakeries and regional towns, each trail celebrates the simple pleasure of getting out on the road and exploring closer to home.
Chery is one of Australia's fastest-growing car brands, with a range of vehicles designed to suit Aussie roadtrips and family travel. Built for long distances and varied conditions, Chery vehicles combine comfort, space and advanced hybrid technology to make road trips and short getaways easy and enjoyable.
Cherry season in Australia stretches through to late summer, with different regions producing fruit at different times depending on climate and elevation. As a result, many orchards continue to offer fresh cherries, farm gate sales and seasonal produce experiences beyond peak harvest, making these trails just as appealing for food lovers as for hands-on pickers.
For those who love the taste of cherries but prefer not to pick their own, the trails are designed to be just as rewarding. Many stops focus on tasting, buying and enjoying cherries alongside other local produce, turning each journey into a foodie led road trip rather than a single activity.
Chery Cherry Trails by state include:
- New South Wales: A scenic loop from Sydney through the Southern Tablelands and Central West, taking in regions such as Young, Mudgee and Orange. These areas are known for family-run orchards, cellar doors and village markets, with routes that move through varied landscapes and historic country towns
- Victoria: A one-to-two-day escape from Melbourne into the Yarra Valley and Dandenong Ranges, where orchards sit alongside wineries, cafés and local producers. The mix of elevations means cherry experiences and fresh produce are available across much of the summer period
- Queensland: A short break from Brisbane to the Granite Belt around Stanthorpe, a cooler climate region where small-scale growers combine cherries with broader farm gate and market experiences. The trail pairs food stops with national park scenery and relaxed regional towns
- South Australia: A one-to-two-day itinerary through the Adelaide Hills and surrounding regions, where cherries are grown across a range of microclimates. The trail blends orchard visits with scenic drives, historic villages and wine regions, making it ideal for a weekend escape
- Western Australia: A longer southwest road trip from Perth through orchard country, including Donnybrook, Manjimup and Pemberton. These routes pass through forest landscapes and agricultural regions where cherries are part of a broader local produce offering
- Tasmania: A two-to-three-day journey from Hobart through the Coal River Valley and into the north of the state, taking in historic towns, family-run orchards and cool climate growing regions. Tasmania's later season means cherry-related experiences continue well into the summer months
While cherry season runs through summer, orchard opening days and times vary, so travellers are encouraged to check ahead before setting off.
For Chery, the initiative is about celebrating everyday Australian moments, from spontaneous road trips to discovering regional towns and local producers and encouraging people to enjoy the journey as much as the destination.
ABOUT CHERY
Chery Australia is a leading automotive brand recognised globally for its commitment to innovation, style, and performance. With a rich history spanning over two decades, Chery has established itself as a pioneer in the industry. Known for producing technologically advanced and visually striking vehicles, Chery offers a diverse range of models that cater to different lifestyles and preferences. Each Chery vehicle embodies the brand's passion for pushing boundaries and redefining the driving experience.
For more details on Chery visit www.cherymotor.com.au or Instagram @cheryaustralia
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Chery gives Aussie families one last summer road trip with Chery Cherry Trails
