SEOUL, South Korea, Nov. 20, 2024 /PRNewswire/ -- Binggrae, South Korea's leading food company, has announced that its flagship ice bar, Melona, is now available at Costco in Australia starting this month.
Binggrae is well-known for its diverse product offerings, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.
At Costco Australia, Binggrae is offering a 24-pack bundle of Melona, which includes 8 bars each of melon, mango, and coconut flavors.
In addition to Costco, Binggrae has already entered other major Australian retail chains. Since its official market entry last year, Binggrae's products have been available at Woolworths, the leading supermarket chain in Australia, and IGA, the fourth-largest. Both retailers currently sell Melona, as well as Binggrae's Samanco—a popular Korean frozen dessert made with ice cream and sweet syrup layered in a fish-shaped wafer, inspired by the beloved Korean winter snack bungeoppang.
Next month, Melona and Samanco are also set to launch at Coles, Australia's second-largest supermarket chain, further expanding Binggrae's reach in the region.
Binggrae first began exporting Melona in 1995, targeting the Korean community in Hawaii. To expand its presence in the U.S., the company established a local subsidiary in San Francisco in 2016, bolstering its sales and marketing efforts. Today, Melona can be found in major retailers such as Costco and other supermarkets, accounting for 70% of the U.S. sales of Korean ice bars. Binggrae later established subsidiaries in China and Vietnam, with its products now sold in mainstream markets across these countries.
Binggrae began exporting Melona to Europe, including France, Germany, the U.K., and the Netherlands last year. Since May this year, Melona has been listed in Albert Heijn, a major retail chain in the Netherlands. Melona has seen high sales rates in Asian mart chains across Europe, such as Tang Frères in France, Go Asia in Germany, Amazing Oriental in the Netherlands, and Oseyo in the U.K. The sales of Melona in Europe in the first half of this year have tripled compared to last year.
Melona continues to enjoy strong sales in North America and Southeast Asia, including the Philippines and Vietnam, and is now exported to over 30 countries worldwide. Binggrae tailors the flavors of Melona to local tastes and preferences, offering varieties such as mango and coconut.
Looking ahead, Binggrae plans to expand its ice bar product lineup in Europe to accelerate its growth in the region.
A Binggrae representative stated, "We aim to establish Australia as a key hub for global market expansion and will focus on increasing our market share in the region."
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Binggrae's Iconic Melona Ice Bar Now Available at Costco Australia
HO CHI MINH CITY, Vietnam, April 2, 2026 /PRNewswire/ -- JustMarkets, a leading international financial brokerage platform, today announced a strategic directive focused on optimizing the gold trading experience through an advanced technological ecosystem. Amidst the volatile gold market of 2026, JustMarkets aims to serve as the "extended arm" that empowers investors to transition from instinctive reactions to professional resilience.
Challenges of the 2026 Gold Market
The current gold market has shifted from a silent "safe haven" into a high-stakes "race track" requiring sharp tactical acumen. According to expert assessments, traditional "buy and hold" strategies are no longer optimal as global geopolitical variables and monetary policy shifts become increasingly unpredictable.
A primary pitfall for the masses remains the "Fear of Missing Out" (FOMO) when prices hit peaks, or panic selling during minor market corrections. In 2026, gold prices move in challenging sine waves. To avoid being "submerged" by these fluctuations, investors require a technological foundation that allows for split-second reactions rather than enduring long queues at physical gold shops with exorbitant buy-sell spreads.
Technological Solutions from JustMarkets
To address these modern challenges, JustMarkets focuses on providing an ecosystem designed to eliminate both psychological and technical barriers:
- Ultra-Fast Execution Speed: The infrastructure is optimized to ensure gold trading orders are executed instantly. Aims to minimize slippage during periods of high liquidity — the greatest fear for investors during high market volatility. When technology guarantees precision, it fosters a "cool head" necessary to maintain strict trading discipline.
- Optimized Spreads: By offering extremely low spreads for gold pairs, the platform helps users increase their safety margins. This allows for flexible capital management without the burden of hidden fees that often erode profits immediately upon opening a position.
- Absolute "One-Touch" Liquidity: JustMarkets provides the ability to take profits or cut losses instantly via a mobile application. This directly resolves the helplessness felt by physical gold investors who cannot sell quickly enough during sharp price drops.
- Automated Risk Management: Features such as automated Stop Loss and Take Profit allow investors to filter out technical "noise" and personal emotions. This system protects assets 24/7, freeing investors from the need to be constantly glued to their screens.
A Long-Term Vision
JustMarkets identifies gold trading as a marathon, not a sprint. The difference between success and failure in 2026 lies in the ability to control emotions and master the available tools. By providing a robust infrastructure, JustMarkets is committed to accompanying investors in upgrading their mindsets and operating gold as a sophisticated financial instrument.
Success in this era is not defined by how much gold one possesses, but by how skillfully and bravely one masters the navigating the financial markets.
About JustMarkets
JustMarkets is a global financial trading platform designed to eliminate technical "noise," enabling investors to focus on what matters most: making accurate decisions. With modern infrastructure and professional services, JustMarkets serves as a reliable partner for those seeking to master the financial arena.
Risk Warning: Trading financial instruments involves significant risk and may not be suitable for all investors. Market conditions can change rapidly, and losses may exceed deposits. Ensure you understand the risks involved and trade responsibly.
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JustMarkets Affirms Technological Leadership in Gold Trading Support for 2026
