The 2024 China International Travel Mart (CITM) opened in Shanghai on Friday, promoting the growth of global tourism through novel experiences that embrace new technologies and old traditions.
With the theme "Nihao, China," this year's CITM, organized by China's Ministry of Culture and Tourism, is being held at the National Exhibition and Convention Center (Shanghai) from Friday to Sunday.
While a significant portion of the approximately 53,000 square meters of exhibition space is dedicated to China's domestic and cultural tourism, other areas of the floor entice visitors to explore exciting cultures across Asia and the world.
One of the most popular attractions at the exhibition is the Japanese pavilion, where visitors are treated to traditional performances rich with dance and music.
"The aim of participating in this year's CITM is to showcase the charm of various regions in Japan," said Hiroshi Yakumaru, executive director of the Shanghai office of Japan's National Tourism Organization.
Another highlight of this year's CITM is the VR exhibit, "Back to Sanxingdui – A Fantastic Journey to the Ancient Shu Kingdom", which invites visitors on a journey through ancient culture, seamlessly blending rich heritage with cutting-edge VR technology.
"We have around seven scenes, starting at the museum and taking visitors back to the ancient Shu civilization. After a series of explorations, they will return to the museum," said Bi Yanhao, Chief Technology Officer of Aicmeta.
The CITM is China's premier international travel exhibition and the largest of its kind in Asia. Starting from 2001, the event has alternated between Shanghai and Kunming, the provincial capital of southwest China's Yunnan Province, each year.
This year's event has attracted more than 1,000 international exhibitors from over 80 countries and regions, alongside nearly 600 overseas travel agencies, while over 600 business-to-business meetings are scheduled to be held during the event.
2024 China International Travel Mart kicks off in Shanghai, showcasing global tourism options
The operational efficiency of Guangzhou Baiyun International Airport in south China's Guangdong Province has greatly improved following the launch of a new terminal and a new runway one month ago.
The airport officially put into operation its Terminal 3 and fifth runway on October 30, making it China's first civil airport to operate five commercial runways.
Terminal 3 features a range of self-service facilities, including check-in kiosks, automated baggage drop systems, and smart security screening equipment, which have greatly streamlined passenger processing.
Since its opening, five airlines have shifted their domestic operations to Terminal 3, which now handles an average of 158 flights and about 26,000 passengers daily.
"Compared with Terminal 1, both the number of staffed counters and self-service kiosks of Terminal 3 have increased significantly, greatly reducing the average check-in time for passengers. For domestic direct flights, the entire check-in process can be completed in a minimum of one minute," said Shi Mengyao, a staffer with the ground service department of the Guangdong branch of China Eastern Airlines.
Beyond efficiency improvements, the terminal also includes an observation deck that offers travelers panoramic views of the airfield.
"Since its opening, the observation deck attracts over 3,000 visitors per day on average, with total visits exceeding 100,000 to date," said Luo Li, deputy general manager of a terminal management company at Baiyun International Airport.
The airport's expansion also marks another step toward building a world-class airport cluster in the Guangdong-Hong Kong-Macao Greater Bay Area.
"The airport's expansion not only consolidates the Greater Bay Area as an aviation hub connecting China with the world, but also helps lower logistics costs within the area, promote the free flow and efficient allocation of economic resources, and enhances the area's capacity for global resource allocation," said Li Jing, chief planner with the Guangdong Provincial Department of Transport.
New terminal, runway boost operational efficiency of airport in Guangzhou
