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With Successful Launch of First Overseas Franchised Store
HONG KONG, Nov. 28, 2024 /PRNewswire/ -- Tam Jai International Co. Limited ("TJI", "Tam Jai International", "TamJai" or the "Company", and together with its subsidiaries, the "Group"; HKEX stock code: 2217), one of the leading and renowned restaurant groups in Hong Kong, together with its joint venture ("JV") partner ST Group Food Industries Holdings Limited ("ST Group"; SGX:DRX), opened its first Australian restaurant and overseas franchised outlet on Swanston Street, Melbourne today. This marks the Group's foray into the western market and overseas market expansion through partnership models.
Located in Melbourne's central business district and close to Chinatown, the new store is approximately 123 square metres and can accommodate up to 42 patrons. It is expected to benefit from the high foot traffic and large Chinese communities in the area, attracting a diverse customer base.
This new store opens under the brand name, "TamJai Mixian", which captures the essence of the Group's flagship brands in Hong Kong – "TamJai Yunnan Mixian" and "TamJai SamGor Mixian" – and is designed for international markets. "TamJai Mixian" wishes to spice up the world with flavours and excitement, igniting people's senses with the taste of Hong Kong.
Leveraging the extensive local network of TJI's JV partner, this new store is operated by a sub-franchise partner secured by ST Group. Two more restaurants are set to open in Melbourne by the end of the first quarter of 2025, and these will be operated directly by the Group's JV with ST Group. Sydney is next in the development plan.
Mr. TG Saw, Executive Chairman and CEO of ST Group, said, "We are proud to be part of the journey to bring the powerful 'TamJai' brand to Australia through our partnership with TJI. With its extensive expertise in restaurant operations, including branding, staff training, store and food menu design, IT systems and infrastructure, TJI has provided tremendous support that has been instrumental in making this store debut a success. By leveraging our complementary advantages in operational excellence and local network, we are confident in our continued expansion across Australia."
Mr. Daren Lau, Chairman, Executive Director and Chief Executive Officer of TJI, said, "This new store in Australia not only embodies our relentless effort in pushing boundaries, but also marks several significant firsts for us – tapping the western market, launching a new international brand, and implementing JV and franchise models to expand our global footprint. We are excited and proud to bring to Australia our distinctive culinary experience that has captured the hearts and appetite of Hong Kong people for close to 30 years. We will build on our experience in expanding into the Australian market through local partnerships to further our mission of 'Bringing Tam Jai Taste to the World'."
About Tam Jai International Co. Limited (HKEX: 2217)
As one of the leading restaurant groups in Hong Kong, TJI has rapidly expanded its network to over 240 stores across various markets, including Mainland China, Singapore, Japan and Australia, with plans to enter the Philippines and Malaysia. Apart from self-operating restaurants, the Group also adopts alternative models such as joint venture, franchise or strategic partnership for overseas markets. The Group's portfolio of distinguished brands includes TamJai Yunnan Mixian (èšä»”雲å—米線), TamJai SamGor Mixian (èšä»”三哥米線), and the Japanese dining brands, Marugame Seimen and Yakiniku Yamagyu, through franchise and licensing in Hong Kong. The Group has been listed on The Stock Exchange of Hong Kong Limited (stock code: 02217.HK) since October 2021.
CONTACT: Corporate Communications Department
cc.dept@tamjai-intl.com, +852 3952 2988
With Successful Launch of First Overseas Franchised Store
HONG KONG, Nov. 28, 2024 /PRNewswire/ -- Tam Jai International Co. Limited ("TJI", "Tam Jai International", "TamJai" or the "Company", and together with its subsidiaries, the "Group"; HKEX stock code: 2217), one of the leading and renowned restaurant groups in Hong Kong, together with its joint venture ("JV") partner ST Group Food Industries Holdings Limited ("ST Group"; SGX:DRX), opened its first Australian restaurant and overseas franchised outlet on Swanston Street, Melbourne today. This marks the Group's foray into the western market and overseas market expansion through partnership models.
Located in Melbourne's central business district and close to Chinatown, the new store is approximately 123 square metres and can accommodate up to 42 patrons. It is expected to benefit from the high foot traffic and large Chinese communities in the area, attracting a diverse customer base.
This new store opens under the brand name, "TamJai Mixian", which captures the essence of the Group's flagship brands in Hong Kong – "TamJai Yunnan Mixian" and "TamJai SamGor Mixian" – and is designed for international markets. "TamJai Mixian" wishes to spice up the world with flavours and excitement, igniting people's senses with the taste of Hong Kong.
Leveraging the extensive local network of TJI's JV partner, this new store is operated by a sub-franchise partner secured by ST Group. Two more restaurants are set to open in Melbourne by the end of the first quarter of 2025, and these will be operated directly by the Group's JV with ST Group. Sydney is next in the development plan.
Mr. TG Saw, Executive Chairman and CEO of ST Group, said, "We are proud to be part of the journey to bring the powerful 'TamJai' brand to Australia through our partnership with TJI. With its extensive expertise in restaurant operations, including branding, staff training, store and food menu design, IT systems and infrastructure, TJI has provided tremendous support that has been instrumental in making this store debut a success. By leveraging our complementary advantages in operational excellence and local network, we are confident in our continued expansion across Australia."
Mr. Daren Lau, Chairman, Executive Director and Chief Executive Officer of TJI, said, "This new store in Australia not only embodies our relentless effort in pushing boundaries, but also marks several significant firsts for us – tapping the western market, launching a new international brand, and implementing JV and franchise models to expand our global footprint. We are excited and proud to bring to Australia our distinctive culinary experience that has captured the hearts and appetite of Hong Kong people for close to 30 years. We will build on our experience in expanding into the Australian market through local partnerships to further our mission of 'Bringing Tam Jai Taste to the World'."
About Tam Jai International Co. Limited (HKEX: 2217)
As one of the leading restaurant groups in Hong Kong, TJI has rapidly expanded its network to over 240 stores across various markets, including Mainland China, Singapore, Japan and Australia, with plans to enter the Philippines and Malaysia. Apart from self-operating restaurants, the Group also adopts alternative models such as joint venture, franchise or strategic partnership for overseas markets. The Group's portfolio of distinguished brands includes TamJai Yunnan Mixian (èšä»”雲å—米線), TamJai SamGor Mixian (èšä»”三哥米線), and the Japanese dining brands, Marugame Seimen and Yakiniku Yamagyu, through franchise and licensing in Hong Kong. The Group has been listed on The Stock Exchange of Hong Kong Limited (stock code: 02217.HK) since October 2021.
CONTACT: Corporate Communications Department
cc.dept@tamjai-intl.com, +852 3952 2988
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tam Jai International Debuts in Australia
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
