A three-day snowboard and freeski big air event at the iconic Shougang Park in Beijing this weekend has driven up the surrounding consumption.
The 2024-2025 FIS Snowboard and Freeski Big Air World Cup was held at Big Air Shougang, a ski jump platform built for the Beijing 2022 Olympic Winter Games, from Friday to Sunday, drawing 175 competitors from 31 countries and regions.
The elite international game attracted a big crowd of snow-sports lovers to the site, many of whom traveled from afar to experience the excitement of this winter event.
"The atmosphere was great. Especially when seeing athletes from your own country, everyone would cheer for them loudly," said one spectator.
"According to incomplete statistics, the revenue of Shougang Park's catering sector increased by 5 percent this weekend, the revenue of the accommodation sector increased by 43 percent. And by holding such top events, we've built clusters of related industries and injected new impetus for economic and social development," said Wang Jianbo, deputy director of the Shijingshan District's sports bureau.
During the match, there were also music festivals, fairs, food blocks, and an exhibition of boutique ski equipment.
The Big Air Shougang sports stadium in Beijing is the world's first permanent big air venue.
Big air event in Beijing drives up consumption
Big air event in Beijing drives up consumption
