WALTHAM, Mass.--(BUSINESS WIRE)--Dec 5, 2024--
Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, released its fourth annual TGaS Digital Marketing Competency Report assessing the digital marketing presence for patients across 150+ biopharma brands. The study evaluates the brands across five categories and more than 100 characteristics to establish a brand digital competency ranking.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241205305270/en/
Brands that topped the 2024 Digital Marketing Competency Report’s list include:
The Digital Marketing Competency Report ranks each individual brand on a scale ranging from Transformational to Novice. It examines time in market, therapeutic areas and impact on individual channels to give organizations unrivaled insight into how they can optimize their digital marketing execution. The study provides a comparison of biopharma brands to a sample of consumer brands outside of the pharmaceutical industry. This cross-industry perspective enables biopharma brands to identify where they lag and how they can enhance their digital and customer engagement strategies.
“The digital space is evolving at a faster pace than ever before, with more brands integrating digital-first strategies to better connect with patients and caregivers,” said Jerry Luciano, VP of Omnichannel Marketing, at TGaS Advisors, a Division of Trinity Life Sciences. “Over the past four years of conducting the study, we have observed an acceleration across the industry in driving an improved customer experience through digital.”
To download the summary of the report with the ranking of all 150+ brands, please visit TrinityLifeSciences.com or click here. The full report, including in-depth channel analysis and trends, is available to members of the TGaS Omnichannel Marketing network.
About Trinity Life Sciences
With almost 30 years of expertise, a best-in-the-business team and unrivaled access to data and analytics, Trinity Life Sciences is a modern partner to companies in the life sciences industry. Trinity combines strategy, insights and analytics to help life science executives with clinical and commercial decision-making. We serve over 350 pharmaceutical, biotech and medical device clients, helping them develop the right drugs and devices for today’s market and optimize them once in market. We have a diverse staff of over 1200 people and 11 global offices across the U.S., Europe and Asia. Ultimately, we know that every decision our clients make impacts a life, and when we help our clients achieve their goals, the world benefits. To learn more about how Trinity is elevating the industry and driving evidence to action, visit TrinityLifeSciences.com.
Cover image from Trinity Life Sciences’ fourth annual TGaS Digital Marketing Competency Report. (Photo: Business Wire)
SANTA ANA, Calif. (AP) — A fast-moving fire fueled by high winds burned at least six homes in Southern California on Friday, engulfing expensive coastal properties and prompting thousands to evacuate.
Black smoke — visible from miles away — billowed over tennis courts and swimming pools while firefighters doused blazing homes in San Juan Capistrano in Orange County. Some homeowners sprayed water on their properties before heeding evacuation orders.
Two firefighters were taken to the hospital with heat-related injuries, officials said. Authorities have not said how the blaze, which was less than a square mile as of Friday evening, started.
“Had these winds been a little bit stronger, a little bit different direction, this could have been a whole lot worse," said San Clemente Mayor Rick Loeffler.
Howard Hart, a councilmember for San Juan Capistrano, said he and his wife doused their roof with water and moved propane tanks away from their home before they evacuated Friday with a to-go bag.
Laura Hart hasn’t had to evacuate due to fire in the more than five decades she’s lived in the community, she said.
“This doesn’t usually happen to us, we usually see it on the news,” she said. “We always pray to God it’s not us, but yeah, it was today.”
The Norte fire started in the coastal city of San Clemente, and wind drove it into San Juan Capistrano. An evacuation shelter has opened in each city. By Friday night, about 16,000 residents had been ordered to evacuate, said Fire Chief TJ McGovern, of the Orange County Fire Authority.
It was one of several fires in the region hit by dry, warm gusts known as Santa Anas, which blow from the interior and toward the coast. The strongest winds were expected through Friday afternoon, but conditions that increase the fire risk were expected to last through Saturday night, with a heat advisory in effect until 8 p.m. Saturday on the Orange County and San Diego County coast, the National Weather Service said.
Tens of thousands of people in the state are without power after their electricity was turned off. A separate fire by the Marine Corps base Camp Pendleton shut down for hours a section of Interstate 5 that is a major artery connecting Orange County to San Diego. That added hours to commutes throughout Southern California.
The coastal cities are surrounded by hillsides. San Juan Capistrano, a city of 35,000, is known for horse trails and the historic Mission San Juan Capistrano. San Clemente, which is home to 62,000 people, is known as a “Spanish village by the sea” and popular with beachgoers and surfers.
“The fire is right up on the city,” said Victor Cabral, a San Clemente Council member. “It’s on the perimeter of our homes on the north end.”
Nine schools were also closed Friday in San Juan Capistrano, the Capistrano Unified School District said.
Nearby residents were also on edge as smoke darkened the sky.
Wyoming resident Shannon Needham was visiting her mother at her assisted living facility in Dana Point just north of San Clemente when she learned about the fire.
The facility director told her that two buses would be on standby in case they needed to evacuate, Needham said.
“You could hear the fire trucks, you could hear the helicopters and everything above. And it was so smoky, it was just dark smoke," Needham said.
Some of California’s worst wildfires have been sparked by power equipment, and utilities in recent years have begun proactively shutting off power in dry winds. More than 118,000 customers in California were without electricity as of Friday, according to poweroutage.com.
The weather service also issued a red flag warning for parts of central and Northern California through Friday morning, saying any fires would spread rapidly.
Rodriguez reported from San Francisco. Associated Press writer Jaimie Ding contributed from Los Angeles.
A firefighter stands on the roof of his engine as he prepares to leave the Norte Fire on Friday, Oct. 16, 2026, in San Juan Capistrano, Calif. (AP Photo/Denis Poroy)
Crews hose down properties burned by the Norte Fire on Friday, Oct. 16, 2026, in San Juan Capistrano, Calif. (AP Photo/Jae C. Hong)
A roof engulfed in flames is seen during the Norte Fire on Friday, Oct. 16, 2026, in San Juan Capistrano, Calif. (AP Photo/Jae C. Hong)
Resident Ephraim Taylor, grabs a garden hose in an effort to help with a wildfire spreading in his neighborhood, during the Norte Fire on Friday, Oct. 16, 2026, in San Juan Capistrano, Calif. (AP Photo/Jae C. Hong)
A firefighters works to douse a fire on the roof of a house engulfed in flames during the Norte Fire on Friday, Oct. 16, 2026, in San Juan Capistrano, Calif. (AP Photo/Jae C. Hong)
Firefighters work to douse a fire on house in flames during the Norte Fire on Friday, Oct. 16, 2026, in San Juan Capistrano, Calif. (AP Photo/Jae C. Hong)
The sun is obscured by smoke as firefighters work to save structures on Via La Mirada during the Norte fire in San Clemente, Calif., on Friday, Oct. 16, 2026. (Paul Bersebach/The Orange County Register via AP)
Firefighters work to save structures on Via La Mirada during the Norte fire in San Clemente, Calif., on Friday, Oct. 16, 2026. (Paul Bersebach/The Orange County Register via AP)
The Bryson Fire illuminates a ridge top on Thursday, Oct. 15, 2026, in Malibu, Calif. (AP Photo/Jae C. Hong)
Crews make a stand in front of the Bryson Fire on Thursday, Oct. 15, 2026, in Malibu, Calif. (AP Photo/Jae C. Hong)
Crews make a stand in front of the Bryson Fire on Thursday, Oct. 15, 2026, in Malibu, Calif. (AP Photo/Jae C. Hong)
A tanker drops retardant on the Peak Fire Thursday, Oct. 15, 2026, in Azusa, Calif. (AP Photo/Jae C. Hong)
Hot spots glow across a hillside during the Bryson Fire in Malibu, Calif., Thursday, Oct. 15, 2026. (AP Photo/Jae C. Hong)
