Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration

New React Score Integrates with Large Language Models to Monitor, Protect, and Optimize Brand Reputation

CHICAGO, Dec. 5, 2024 /PRNewswire/ -- Brandwatch, the world's premiere social media management and consumer intelligence suite, is redefining brand reputation management with the launch of its new AI-powered React Score. This industry-first advancement leverages automated AI to empower brands with unparalleled real-time insights, allowing for timelier, proactive action.

Unprecedented Brand Reputation Insights Powered by AI

React Score leverages advanced natural language processing (NLP) models to analyze conversations across over 100 million sources, pinpointing brand risks and opportunities. Brandwatch's generative AI integration transforms data into easy-to-understand summaries, providing instant clarity on how and when to act.

React Score provides real-time ratings based on three key categories:

• Harm: Identifies potentially damaging content that could negatively impact brand image.
• Spam: Detects irrelevant or promotional messages that clutter brand conversations.
• Emotion: Analyzes the emotional tone of conversations, gauging consumer sentiment with greater nuance.

React Score provides clear rankings across categories, helping brands quickly prioritize responses, monitor reputation health, and track performance in real-time.

AI-Powered Action and Deeper Audience Understanding

React Score lets brands dive deep into audience-specific trends and uncover shifts in sentiment across sub-topics by seamlessly integrating with multiple AI and manual analysis tools. Real-time alerts for spikes ensure swift, strategic responses to potential crises or opportunities.

"It has never been more important for brands to have access to accurate and reliable insights," said Matt Tippets, Chief Product and Technology Officer at Brandwatch. "Brandwatch built this game-changing hybrid approach, combining generative and proprietary AI with human oversight to deliver accurate, reliable insights that help our customers confidently navigate the complexities of the digital landscape."

This product launch follows on the heels of the recently announced collaboration with Google Cloud, with plans to leverage the powerful generative AI capabilities of Vertex AI and Gemini models to further enhance its suite of solutions. Brandwatch will also be releasing the Iris AI query assistant in Q1. This tool will intelligently blend proprietary and generative AI to simplify query creation, empowering brands to refine social listening searches with unparalleled precision and depth.

To learn more about Brandwatch React Score and how it can transform your brand reputation management, visit Brandwatch.com.

About Brandwatch

Brandwatch is the world's premiere social media management and consumer intelligence suite, equipping the world's most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. 

Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.  

Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem.

Contact Information

For media inquiries, please contact:

Cision Public Relations

CisionPR@cision.com

New React Score Integrates with Large Language Models to Monitor, Protect, and Optimize Brand Reputation

CHICAGO, Dec. 5, 2024 /PRNewswire/ -- Brandwatch, the world's premiere social media management and consumer intelligence suite, is redefining brand reputation management with the launch of its new AI-powered React Score. This industry-first advancement leverages automated AI to empower brands with unparalleled real-time insights, allowing for timelier, proactive action.

Unprecedented Brand Reputation Insights Powered by AI

React Score leverages advanced natural language processing (NLP) models to analyze conversations across over 100 million sources, pinpointing brand risks and opportunities. Brandwatch's generative AI integration transforms data into easy-to-understand summaries, providing instant clarity on how and when to act.

React Score provides real-time ratings based on three key categories:

• Harm: Identifies potentially damaging content that could negatively impact brand image.
• Spam: Detects irrelevant or promotional messages that clutter brand conversations.
• Emotion: Analyzes the emotional tone of conversations, gauging consumer sentiment with greater nuance.

React Score provides clear rankings across categories, helping brands quickly prioritize responses, monitor reputation health, and track performance in real-time.

AI-Powered Action and Deeper Audience Understanding

React Score lets brands dive deep into audience-specific trends and uncover shifts in sentiment across sub-topics by seamlessly integrating with multiple AI and manual analysis tools. Real-time alerts for spikes ensure swift, strategic responses to potential crises or opportunities.

"It has never been more important for brands to have access to accurate and reliable insights," said Matt Tippets, Chief Product and Technology Officer at Brandwatch. "Brandwatch built this game-changing hybrid approach, combining generative and proprietary AI with human oversight to deliver accurate, reliable insights that help our customers confidently navigate the complexities of the digital landscape."

This product launch follows on the heels of the recently announced collaboration with Google Cloud, with plans to leverage the powerful generative AI capabilities of Vertex AI and Gemini models to further enhance its suite of solutions. Brandwatch will also be releasing the Iris AI query assistant in Q1. This tool will intelligently blend proprietary and generative AI to simplify query creation, empowering brands to refine social listening searches with unparalleled precision and depth.

To learn more about Brandwatch React Score and how it can transform your brand reputation management, visit Brandwatch.com.

About Brandwatch

Brandwatch is the world's premiere social media management and consumer intelligence suite, equipping the world's most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. 

Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale.  

Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem.

Contact Information

For media inquiries, please contact:

Cision Public Relations

CisionPR@cision.com

New React Score Integrates with Large Language Models to Monitor, Protect, and Optimize Brand Reputation

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration

MANCHESTER, England, Dec. 20, 2025 /PRNewswire/ -- Robert De Niro visited Manchester with fellow Nobu Hospitality founders Chef Nobu Matsuhisa and Meir Teper, joining Salboy on site to mark the Nobu Manchester groundbreaking and the next stage of the project's delivery.

• The ceremony was hosted by the Nobu Hospitality founders (Robert De Niro, Chef Nobu Matsuhisa and Meir Teper) and Salboy's co-founders (Fred Done and Simon Ismail).
• Ceremony marks the symbolic first step towards a 246-metre tower, expected to be the UK's tallest building outside London
• The tower will include a signature Nobu restaurant, a 160-room hotel and 452 Branded Residences
• Regenerates a 40,500 sq ft brownfield site in an industrially historic city centre location

The founders of Nobu Hospitality joined Salboy, the Manchester property development and funding company and leading Manchester developer, to celebrate the Nobu Manchester groundbreaking ceremony on the site of Manchester's newest skyscraper. The project represents a significant moment for UK property, bringing global hospitality and Branded Residences to Manchester.

Standing at 246 metres when it is expected to be completed in 2031, the tower will transform the fast-evolving Manchester skyline and bring a fresh new approach to sophisticated living and first-class dining to the city's residents and visitors.

Developed in a partnership between Nobu Hospitality, Salboy and construction firm Domis, the tower will be home to a signature Nobu restaurant (Nobu Manchester), a 160-room luxury hotel (Nobu Hotel Manchester), and 452 Branded Residences (Nobu Residences Manchester). Together, these assets will cater to property buyers, locals, and visitors seeking sophisticated living and hospitality experiences in the UK's fastest-growing city.

The partners have announced that the Nobu restaurant, serving a world-class and endlessly innovative Japanese dining experience, will be situated on the ground floor of the tower, among the site's original Grade 2 listed, Victorian viaduct arches. The vast brick arches will imbue the space with a strong sense of the city's industrial heritage, marrying centuries-old architecture with modern cuisines.

Chef Nobu Matsuhisa opened his first restaurant, Matsuhisa, in Los Angeles in 1987. After partnering with actor Robert De Niro, he opened the first Nobu restaurant in New York in 1994 and, since then, has taken his inimitable approach to creating memorable dining experiences in over 50 restaurants worldwide. In 2013, the first Nobu Hotel opened in Las Vegas, paving the way for Chef Nobu, Robert De Niro, and Meir Teper to bring Chef Nobu's famed attention to detail, innovation, and flair to luxury hotels and branded residences.

The Nobu Residences Manchester, a collection of Branded Residences, mark Nobu's entry into the UK's luxury real estate market. Not only will the residences on the upper levels be some of the highest apartments and penthouses in Western Europe, but every property will be designed with refined Japanese-inspired interiors, and residences will enjoy premium amenities, including an exclusive swimming pool, a podium garden offering panoramic views over the city, a gym, and access to Nobu dining.

The Salboy and Nobu Hospitality teams are collaborating with award-winning designers, Bowley James Brindley, to develop interiors that uniquely marry Nobu's commitment to elevated curated living experiences with a strong sense of Manchester's industrial and cultural heritage as well as its position on the contemporary world stage.

Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, Nobu Hospitality's Shareholders, commented: "Breaking ground in Manchester is a defining moment for Nobu in the UK — our first venture beyond London, and the introduction of Nobu Residences to this market. This landmark project — encompassing a hotel, restaurant and residences — marks the debut of Nobu Residences in the United Kingdom. Manchester's global outlook and dynamic spirit align perfectly with the Nobu brand. We're proud to bring our signature hospitality, dining and design to the city, and excited to offer both guests and residents an authentic Nobu experience."

Fred Done, Co-founder of Salboy, said: "Ten years ago, Simon Ismail and I founded Salboy with a clear vision: to change Manchester's skyline. I believe we are doing just that. I've been fortunate to experience exceptional cuisine and hospitality around the world, which is why we chose Nobu as our partner to help realise that vision. Best in class, best in creativity, the best of the best. This is our pièce de résistance— exactly what we wanted to bring to Manchester, the city of firsts. This is why it's so fantastic to welcome Nobu to our wonderful city."

Simon Ismail, Co-founder and MD of Salboy, added: "Chef Nobu's 30-year influence on our culinary tastes can not be understated and I look forward with huge anticipation for the impact he and his team have on Manchester's established and ambitious dining scene. As a proud Salfordian too, I'm keen to see how Chef Nobu and his team blend local produce and influences from the Northwest's culinary heritage into the dishes and flavours they are famous for. Beyond the signature restaurant, which will look magnificent under the Victorian arches, being part of Nobu's journey to extend its leadership in the global luxury hospitality and property markets is an honour. Manchester deserves luxury accommodation to match its growing position on the international stage and the Nobu team has the imagination and track record to make that happen."

The event comes as Domis, a partner on the scheme, has started enabling works on site with intentions to start construction next year. Salboy expects to launch sales for Nobu Residences Manchester in 2026.

About Salboy

Salboy is an award-winning property company that develops and funds high quality housing and mixed-use developments across the UK. From city-centre skyscrapers to landscaped communities of family homes, Salboy unlocks the potential of regeneration-led sites to create thoughtful, inspiring places that will thrive for generations.

Founded in 2014 by Fred Done (founder of Betfred) and Simon Ismail, Salboy has delivered more than 4,000 new homes in sought-after city locations. The company has £2 billion of property in development, 76 active sites nationwide and a pipeline of projects worth more than £2 billion.

Salboy is Manchester and Salford's most recognisable and prolific developers, with 14 active city-centre sites across the two cities. The company previously launched Manchester's first branded residences and five-star hotel, W Hotel Manchester and W Residences Manchester, in partnership with Manchester United legend Gary Neville. From branded residences and luxury hotels to commercial space and affordable homes, Salboy is at the forefront of regeneration in the North West, creating places to live and work for the people who choose Manchester and Salford to study, build careers and put down roots.

www.salboy.com

 

 

 

 

 

 

 

 

MANCHESTER, England, Dec. 20, 2025 /PRNewswire/ -- Robert De Niro visited Manchester with fellow Nobu Hospitality founders Chef Nobu Matsuhisa and Meir Teper, joining Salboy on site to mark the Nobu Manchester groundbreaking and the next stage of the project's delivery.

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• The ceremony was hosted by the Nobu Hospitality founders (Robert De Niro, Chef Nobu Matsuhisa and Meir Teper) and Salboy's co-founders (Fred Done and Simon Ismail).
• Ceremony marks the symbolic first step towards a 246-metre tower, expected to be the UK's tallest building outside London
• The tower will include a signature Nobu restaurant, a 160-room hotel and 452 Branded Residences
• Regenerates a 40,500 sq ft brownfield site in an industrially historic city centre location

The founders of Nobu Hospitality joined Salboy, the Manchester property development and funding company and leading Manchester developer, to celebrate the Nobu Manchester groundbreaking ceremony on the site of Manchester's newest skyscraper. The project represents a significant moment for UK property, bringing global hospitality and Branded Residences to Manchester.

Standing at 246 metres when it is expected to be completed in 2031, the tower will transform the fast-evolving Manchester skyline and bring a fresh new approach to sophisticated living and first-class dining to the city's residents and visitors.

Developed in a partnership between Nobu Hospitality, Salboy and construction firm Domis, the tower will be home to a signature Nobu restaurant (Nobu Manchester), a 160-room luxury hotel (Nobu Hotel Manchester), and 452 Branded Residences (Nobu Residences Manchester). Together, these assets will cater to property buyers, locals, and visitors seeking sophisticated living and hospitality experiences in the UK's fastest-growing city.

The partners have announced that the Nobu restaurant, serving a world-class and endlessly innovative Japanese dining experience, will be situated on the ground floor of the tower, among the site's original Grade 2 listed, Victorian viaduct arches. The vast brick arches will imbue the space with a strong sense of the city's industrial heritage, marrying centuries-old architecture with modern cuisines.

Chef Nobu Matsuhisa opened his first restaurant, Matsuhisa, in Los Angeles in 1987. After partnering with actor Robert De Niro, he opened the first Nobu restaurant in New York in 1994 and, since then, has taken his inimitable approach to creating memorable dining experiences in over 50 restaurants worldwide. In 2013, the first Nobu Hotel opened in Las Vegas, paving the way for Chef Nobu, Robert De Niro, and Meir Teper to bring Chef Nobu's famed attention to detail, innovation, and flair to luxury hotels and branded residences.

The Nobu Residences Manchester, a collection of Branded Residences, mark Nobu's entry into the UK's luxury real estate market. Not only will the residences on the upper levels be some of the highest apartments and penthouses in Western Europe, but every property will be designed with refined Japanese-inspired interiors, and residences will enjoy premium amenities, including an exclusive swimming pool, a podium garden offering panoramic views over the city, a gym, and access to Nobu dining.

The Salboy and Nobu Hospitality teams are collaborating with award-winning designers, Bowley James Brindley, to develop interiors that uniquely marry Nobu's commitment to elevated curated living experiences with a strong sense of Manchester's industrial and cultural heritage as well as its position on the contemporary world stage.

Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, Nobu Hospitality's Shareholders, commented: "Breaking ground in Manchester is a defining moment for Nobu in the UK — our first venture beyond London, and the introduction of Nobu Residences to this market. This landmark project — encompassing a hotel, restaurant and residences — marks the debut of Nobu Residences in the United Kingdom. Manchester's global outlook and dynamic spirit align perfectly with the Nobu brand. We're proud to bring our signature hospitality, dining and design to the city, and excited to offer both guests and residents an authentic Nobu experience."

Fred Done, Co-founder of Salboy, said: "Ten years ago, Simon Ismail and I founded Salboy with a clear vision: to change Manchester's skyline. I believe we are doing just that. I've been fortunate to experience exceptional cuisine and hospitality around the world, which is why we chose Nobu as our partner to help realise that vision. Best in class, best in creativity, the best of the best. This is our pièce de résistance— exactly what we wanted to bring to Manchester, the city of firsts. This is why it's so fantastic to welcome Nobu to our wonderful city."

Simon Ismail, Co-founder and MD of Salboy, added: "Chef Nobu's 30-year influence on our culinary tastes can not be understated and I look forward with huge anticipation for the impact he and his team have on Manchester's established and ambitious dining scene. As a proud Salfordian too, I'm keen to see how Chef Nobu and his team blend local produce and influences from the Northwest's culinary heritage into the dishes and flavours they are famous for. Beyond the signature restaurant, which will look magnificent under the Victorian arches, being part of Nobu's journey to extend its leadership in the global luxury hospitality and property markets is an honour. Manchester deserves luxury accommodation to match its growing position on the international stage and the Nobu team has the imagination and track record to make that happen."

The event comes as Domis, a partner on the scheme, has started enabling works on site with intentions to start construction next year. Salboy expects to launch sales for Nobu Residences Manchester in 2026.

About Salboy

Salboy is an award-winning property company that develops and funds high quality housing and mixed-use developments across the UK. From city-centre skyscrapers to landscaped communities of family homes, Salboy unlocks the potential of regeneration-led sites to create thoughtful, inspiring places that will thrive for generations.

Founded in 2014 by Fred Done (founder of Betfred) and Simon Ismail, Salboy has delivered more than 4,000 new homes in sought-after city locations. The company has £2 billion of property in development, 76 active sites nationwide and a pipeline of projects worth more than £2 billion.

Salboy is Manchester and Salford's most recognisable and prolific developers, with 14 active city-centre sites across the two cities. The company previously launched Manchester's first branded residences and five-star hotel, W Hotel Manchester and W Residences Manchester, in partnership with Manchester United legend Gary Neville. From branded residences and luxury hotels to commercial space and affordable homes, Salboy is at the forefront of regeneration in the North West, creating places to live and work for the people who choose Manchester and Salford to study, build careers and put down roots.

www.salboy.com

 

 

 

 

 

 

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Nobu Manchester breaks ground as Robert De Niro visits Manchester with Salboy

Nobu Manchester breaks ground as Robert De Niro visits Manchester with Salboy

Nobu Manchester breaks ground as Robert De Niro visits Manchester with Salboy

Nobu Manchester breaks ground as Robert De Niro visits Manchester with Salboy

Nobu Manchester breaks ground as Robert De Niro visits Manchester with Salboy