Winter tourist attractions across China are embracing a tourism surge with upgraded offerings to meet the growing demand, tap the market potential, and stimulate the ice and snow economy.
As a new winter season begins, ski resorts in the country have reopened one after another, serving as key drivers for winter consumption and economic growth along with scenic spots, hot springs, and hotels.
So far this winter, ski hotels in north China have seen a year-on-year increase of 22 percent in booking, according to statistics from travel service platforms.
"Our homestay hotel has added a dozen of new snow view rooms of various types. Our supermarket and restaurant are also ready for service," said Liu Yumo, manager of a homestay hotel at a ski resort in north China's Tianjin Municipality.
The three northeastern provinces of Jilin, Heilongjiang and Liaoning have taken various measures to fully utilize their rich tourism resources and further unleash the potential of winter consumption.
Jilin has announced plans of issuing ice and snow consumption coupons worth 30 million yuan (about 4.1 million U.S. dollars) to improve tourist experience at ski resorts, hot springs, and scenic areas.
The northernmost city of Mohe in Heilongjiang has created multi-dimensional immersive ice and snow consumption scenarios for tourists.
Liaoning has launched colorful activities themed on ice and snow, hot spring, and folk customs to attract more tourists.
"We expect that the Beidahu ski resort will receive more than 1 million tourists, with the tourism revenue reaching 550 million yuan (about 75.8 million U.S. dollars), to achieve the goal of surpassing the 1-million-tourist mark for the first time," said Huang Xiaoxing, director of the Culture, Tourism and Sports Bureau of the Jilin Municipal Ice and Snow Experimental Zone in Jilin Province.
The number of people engaged in ice and snow leisure tourism across the country in the 2024-2025 winter season is expected to exceed 500 million, up from 385 million in the last winter season, an industry report showed.
Ice-snow attractions in China gear up for winter tourism
