Swahili Fashion Week, one of Africa's largest annual fashion events, was held in Tanzania's port city of Dar es Salaam from Friday to Sunday, connecting unique African elements to the international fashion industry.
Themed "Discover what makes Africa beautiful", the 17th edition of Swahili Fashion Week and Awards 2024 attracted over 50 designers from Swahili-speaking countries and beyond. Many designers presented collections integrated with unique African elements and creativity.
It offers an international platform for designers and trend-setters to share and market their innovation.
Over the years, Swahili Fashion Week has emphasized a "Made in Africa" concept and actively promoted local culture. Organizers hope to make this event the most sought out after and preferred fashion platform in Africa and on the international market.
This year's event also has an objective of positioning African fashion as a leader in sustainable practices. Using environmentally friendly materials and sustainable production methods, the designers' works highlight Africa's ability to contribute to a greener global future.
The fashion week was founded and created by Mustafa Hassanali, a celebrated Pan African couturier from Tanzania, in 2008.
"It gives an opportunity for designers from emerging countries, especially Swahili-speaking countries, to come and showcase their collections every year. We have been doing this for the past 17 years since 2008," said Hassanali.
"We look at opportunity where Swahili fashion week can be a gateway, can be a platform for designers from all emerging countries to come and showcase their work and take the business of fashion to the next level," he added.
Swahali Fashion Week showcases East African style
