Northeast China's Shenyang City has launched a series of winter tourism routes that combine ice-snow culture with local characteristics, transforming the region’s cold resources into vibrant market activities.
Local authorities have upgraded infrastructure at various ski resorts and introduced a range of ice-themed amusement projects to welcome tourists from both home and abroad, boosting the local winter tourism market and driving consumption.
"It's excellent to ski here. It feels like I haven't left my hometown. The quality of the snow is superb, and it's not too cold. I feel great!" said Roger, a Russian tourist.
"The ski resort facilities have become more and more complete, and our experience keeps improving," said Guo Ying, one of the skiers.
In addition to expanding the ski resorts, a variety of activities, such as reindeer encounters, have been introduced to attract visitors.
"We've launched over 20 activities at the Snow Village in the Clouds, including interacting with reindeer, bobsledding, ice slides and castles," said Zhang Zhenyu, managing director of Dongbeiya Ski Resort.
As the main venue for the 15th National Winter Games in 2028, Shenyang has also organized a series of competitive events based on its winter sports facilities. Using winter sports events as an opportunity, local authorities have developed a range of accessible ice-snow experiences, incorporating new technologies, business models, and commercial activities.
These efforts offer high-quality experiences for consumers and stimulate ice-snow consumption.
"I hope more people will participate in and promote winter sports," said Zhao Shanshan, the women's freestyle aerials champion at a World Cup event.
Shenyang boosts winter tourism market with comprehensive ski resort upgrades
