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Macao sees remarkable growth in cultural initiatives since its return to China: official

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China

Macao sees remarkable growth in cultural initiatives since its return to China: official

2024-12-16 21:20 Last Updated At:21:47

Macao is harnessing its unique fusion of Chinese and Western influences to enhance its identity as a global hub of culture and arts, said Leong Wai Man, director of Macao's Cultural Affairs Bureau.

Residents in the region are reflecting on its recent history and achievements as Macao will celebrate the 25th anniversary of its return to China on Dec. 20.

In a recent interview with China Global Television Network (CGTN), Leong said the special administrative region is striving to rediscover and revitalize historical and cultural resources that have been overlooked, making effective use of them to help more people appreciate their significance.

"Since Macao's return to the motherland, we have witnessed remarkable growth in our cultural initiatives and the development of cultural industries. Macao has earned a place on the list of UNESCO World Heritage sites, recognized as a Creative City of Gastronomy, and is listed in the Memory of the World Register. Most recently, Macao was named the 2025 East Asian Cultural City. These honors underscore Macao's ability to gain international recognition through its cultural strengths," said Leong.

These honors underscore Macao's ability to gain international recognition through its cultural strengths, she added.

Leong said the SAR government will continue to tap into the region's unique blend of cultures, which is reflected not only in its architecture but the daily lives and intangible heritage of its residents.

"We are currently working to position Macao as a hub for performing arts. Over the past few decades, we have laid a solid foundation in this area. The central government's designation of Macao as 'One Center, One Platform, One Base' highlights its strategic importance in cultural and international exchanges," said the official.

"One Center, One Platform, One Base" refers to the ideal of Macao being a world center of tourism and leisure, a commercial and trade cooperation service platform between China and Portuguese-speaking countries, and a base for exchange and cooperation where Chinese culture is the mainstream and diverse cultures coexist.

Looking ahead, Macao aims to continuously enhance its influence in cultural affairs, Leong said, adding that through international platforms, the SAR will contribute to telling China's story on the global stage.

Macao sees remarkable growth in cultural initiatives since its return to China: official

Macao sees remarkable growth in cultural initiatives since its return to China: official

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

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