Known for the world's best powder snow, the ski resorts in Niseko have received more tourists from both home and abroad this year, and are expected to reach historic highs.
Located in the western part of Hokkaido, Niseko covers an area of 197.13 square kilometers (19,713 hectares), with a resident population of less than 5,100. With four major ski resorts, it attracts 700,000 ski enthusiasts from in and outside Japan each winter.
With its rich snow resources, especially its powder snow, Niseko is again witnessing the coming of its high tourist season this year.
"The snow here is much softer than Europe, it's amazing," said a British tourist.
"Skiing feels very smooth here; I was just sliding down while listening to music, and it's great," said a tourist from China.
According to the staff members at the ski resort, visitors to Niseko typically stay for about five days to a week, while professional skiers may even stay for a whole month, which also boost local hotel and homestay business.
There are over 30 homestays, youth hostels, and international chain hotels surrounding the four major ski resorts in Niseko.
Most hotels have direct access to the ski slopes, also known as ski-in/ski-out accommodations, ensuring a seamless connection between the pistes and the hotels.
"The number of tourists that the ski resort has received so far this year is noticeably higher than last year. If snowfall remains steady, this year's numbers of visits are expected to reach a historic high," said a person in charge of a ski resort.
The development of the snow economy has brought business opportunities to the area.
Many food carts from other areas have come all the way to this region during the snow season as they are hoping to achieve their annual sales targets in these approximately four months.
"We came from Otaru, Hokkaido. Our food cart business is open from December to mid-March and we have around 200 guests per day during the busiest time. We expect to maintain this level throughout the entire snow season this year," said a food cart owner.
Winter tourism booms at Niseko, Hokkaido, bringing economic development
