Tune In, Turn On & Drop Out with WhistlePig's Sex, Drugs, Rock & Dry Old Fashioned

SHOREHAM, Vt.--(BUSINESS WIRE)--Jan 1, 2025--

WhistlePig Whiskey, the ringleader of independent craft whiskey and rye rebel, is bringing degeneracy to non-alcoholic cocktails with the help of Alice Cooper this January. WhistlePig rejects whiskey tradition and is disabusing the establishment of Dry January’s morals with the new, limited edition Sex, Drugs, Rock & Dry Old Fashioned. A cocktail of non-psychoactive ingredients incites sober fans to go ham on other vices, all for a good cause: 100% of profits will benefit the bartending community.

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Get ready to burn the barn down with this trip of a cocktail. Crafted with 100% Rye Non-Whiskey, Barrel-Aged Maple Syrup, adaptogenic Cordyceps and Schisandra Berry, and aphrodisiac Damiana, WhistlePig’s Sex, Drugs, Rock & Dry cocktail melts in your mind, not your glass. WhistlePig has always played the record backwards, and the far out, flavorful experience of the non-alcoholic Maple Old Fashioned channels the raw spirit of rock without a drop of the usual Dry January decorum.

“Last year’s Dank January release showed us that fans are here to hang loose, whatever they’re sipping this month,” says Meghan Ireland, WhistlePig’s Head Blender. “No Dry January drinker should miss out on a high quality Old Fashioned made with real, aged Rye ‘Non-Whiskey’, nor the freedom to be obscene (even if they’re clean).”

This rye non-whiskey is a rock anthem in a glass, opening with a headlining act of summer berries, wild herbs, and flinty black pepper to amp up your senses. On the palate, candied lime takes center stage with a citrus riff, while smoky mushroom umami lays down a bassline of depth and balance. It closes with a power chord that leaves you ready to rock out with your cocktail out all month long.

School’s out for ordinary this Dry January as Primary Wave Music connected WhistlePig with the Godfather of Shock Rock, Alice Cooper, to trade Poison for pure attitude and prove you can Feed Your Frankenstein without the booze. WhistlePig is offering a limited-edition non-alc rye-infused vinyl featuring Alice Cooper’s album “Breadcrumbs” as a musical pairing for listeners. In addition, a few lucky winners will get the chance to tee off and turn up with Alice Cooper himself at a once-in-a-lifetime golf outing and listening party.

“I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon. But now these maniacs at WhistlePig have gone and SHOCKED ME with a non-alcoholic cocktail,” said rock legend Alice Cooper. “Sex, Drugs, Rock & Dry Old Fashioned is a lethal injection of flavors proving you don’t need to be drunk to be punk.”

WhistlePig’s Sex, Drugs, Rock & Dry Old Fashioned is available for sale on January 1, 2025 for $49.99 MSRP per 750mL bottle. For those who can delay gratification for an even bigger score, the hyper limited “ Go Pig GoBundle ” includes the same bottle as well as a rye liquid-infused vinyl of Alice Cooper’s album “Breadcrumbs” for $199.99 MSRP. Limited to 250 units, pre-sale purchases of the Bundle will be shipped in two installments - with the limited edition Sex, Drugs, Rock & Dry Old Fashioned shipping immediately, followed by the liquid vinyl in Spring 2025.

Rebels with a cause, WhistlePig is supporting the true rockstars of the season - bartenders and service workers - with 100% of profits from the Sex, Drugs & Rock Dry Old Fashioned sales donated to Giving Kitchen, a nonprofit providing emergency assistance across the country for food service workers through financial support and a network of community resources.

“We are so grateful to WhistlePig for partnering with Giving Kitchen to support the resilient food service workers and bartenders who bring joy to our lives. Their generous partnership allows us to provide vital assistance and resources, ensuring no one in our industry faces crises alone. Together, we are supporting a community that truly ROCKS,” said Giving Kitchen Founder, Jen Hidinger-Kendrick.

Sex, Drugs, Rock & Dry Old Fashioned is available online beginning Jan. 1 at shop.whistlepigwhiskey.com while supplies last.

To learn more about WhistlePig Whiskey, visit whistlepigwhiskey.com. You can also check out WhistlePig Whiskey on Facebook, X and Instagram.

About WhistlePig Whiskey

Located off the grid on a 500-acre Vermont farm, WhistlePig Whiskey is crafted by a new generation of whiskey makers driven to reinvent and unlock the best of Rye, Bourbon and Single Malt Whiskey. Through their rebellious pursuit of experimentation and pushing boundaries in the industry, WhistlePig has become the leading independent craft whiskey brand. WhistlePig is committed to becoming the best whiskey on and for the planet, starting with its locally sourced ingredients and sustainable supply chain and distilling process. For more information, head to whistlepigwhiskey.com.

About Giving Kitchen

Giving Kitchen (GK) is a nonprofit organization that provides emergency assistance to food service workers through financial support and a network of community resources. Their goal is to create a food service community in which crises are met with compassion and care. Giving Kitchen is a James Beard Humanitarian of the Year award winner and one of Fast Company’s 2022 Brands That Matter. Since its inception, GK has served over 26,000 food service workers and awarded over $14 million in financial assistance. For more about Giving Kitchen, visit givingkitchen.org and follow @givingkitchen on Facebook, X (Twitter), Instagram, and TikTok.

Crafted with 100% Rye Non-Whiskey, Barrel-Aged Maple Syrup, adaptogenic Cordyceps and Schisandra Berry, and aphrodisiac Damiana, WhistlePig’s Sex, Drugs, Rock & Dry cocktail melts in your mind, not your glass. (Photo: Business Wire)

ARAFAT, Saudi Arabia (AP) — Muslim pilgrims from around the world congregated on Mount Arafat in Saudi Arabia on Tuesday, the second official day of the annual Islamic pilgrimage, considered the pinnacle of the Hajj.

Despite the sweltering heat, the pilgrims gathered on the rocky hill and surrounding plain for intense prayers and worship that often mark a spiritual peak for them. They fervently murmured prayers and poured their hearts out in supplications. Many raised their hands in worship. It is common for pilgrims on that day, some with tears streaming down their faces, to ask God for forgiveness, mercy, blessings and good health.

The Hajj, one of the Five Pillars of Islam, is required once in a lifetime for every Muslim who can afford it and is physically able to perform it.

For pilgrims, the Hajj, performed over several days, can be a deeply moving spiritual experience and a chance to seek God’s forgiveness and the erasure of past sins. As they brave the intense heat to perform religious rituals, many pilgrims have been using umbrellas for shade.

A Saudi official said on Friday that more than 1.5 million pilgrims have arrived in the country from abroad.

This year, Muslims have been pouring into Saudi Arabia for the Hajj against the backdrop of a tenuous ceasefire in the Iran war and related uncertainty in the region.

The U.S. military said Monday that it carried out “self-defense” strikes in southern Iran, including on missile launch sites and boats used to lay mines, even as President Donald Trump said on social media that negotiations with Tehran were “proceeding nicely." Iran on Tuesday denounced the most recent U.S. strikes as a sign of “bad faith and unreliability” as negotiations pressed on toward a possible deal to end the war.

For many, performing the Hajj can be a realization of a lifelong dream as they spend years hoping and praying to one day be able to undertake the pilgrimage or saving up money and waiting for a permit to embark on the trip.

“This happens once in a lifetime,” Mohammad Asal, an Egyptian pilgrim, said. “People here have prepared their prayers, hoping that God will respond to them, because we know that ... the most important ritual of the Hajj is being in Arafat.”

The Hajj brings together large numbers of Muslims of diverse races, ethnicities, languages and socioeconomic classes, creating a sense of unity for many. It’s a mass, communal experience, with Muslims performing rituals together. But it is also deeply personal, as every pilgrim brings their own yearnings and experiences.

“It was incredible,” Ahmed Sufyan, a pilgrim from the United States, said on Tuesday. “The unity and peace that we feel is something I’ve never experienced before,” he added via WhatsApp.

“Our wishes are many,” Mohammad Obaid, a Sudanese pilgrim, said, adding he was praying for Sudan and Muslims everywhere.

Fam reported from Winter Park, Florida.

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.

A Muslim pilgrim pray atop of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims walk towards the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims are silhouetted as they pray at top of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims pray at top of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)

Muslim pilgrims read a copy of Islam's holy book Quran atop of the rocky hill known as the Mountain of Mercy, on the Plain of Arafat, during the annual Hajj pilgrimage near the holy city of Mecca, Saudi Arabia, Tuesday, May 26, 2026. (AP Photo/Altaf Qadri)