RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Jan 8, 2025--
Toshiba Global Commerce Solutions launches new retail innovations at booth #3623 in time for NRF 2025, including new self-service solutions and point-of-sale (POS) hardware. Through advanced technology like AI, computer vision, and machine learning, Toshiba’s new modular and customized solutions are designed to meet the unique needs of retailers, no matter their size or segment.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250108077886/en/
"At Toshiba, our unwavering commitment to the industry, retailers, and partners drives every innovation we deliver. By harnessing the power of AI, computer vision, and other transformative technologies, we’re delivering innovation that goes beyond individual tools to empower retailers with total solutions,” said Rance Poehler, President and CEO of Toshiba Global Commerce Solutions. “The expansion of ELERA®, coupled with our new Modular eXpansion Platform (MxP™) family of self-service solutions, takes this commitment to the next level. Through our broad range of offerings including ELERA®, MxP™, hardware, wall-to-wall services, and our Toshiba Commerce Marketplace program, we’re equipping retailers to thrive in this evolving industry and ‘Create Your Tomorrow’ today.”
Toshiba’s solutions showcased at NRF feature new innovations tailored to diverse retail spaces and customizable for specific in-store needs.
These new solutions will be on full display, alongside Toshiba’s industry-winning line of software, hardware, and services that are transforming the future of retail. Many of these components will be featured in the Innovation Experience, powered by the award-winning ELERA® Commerce Platform, an interactive store in Toshiba’s booth at NRF 2025. During the show, Toshiba will also preview new mobile solutions to enhance customer and store associate experiences with launches scheduled for later in 2025.
New Solution Partner Network for Retailers
The new Toshiba Commerce Marketplace provides retailers with a seamless one-stop shop for scalable, cutting-edge solutions supported by Toshiba and a network of industry-leading partners. It empowers retailers to access tailored technology to stay competitive, streamline operations, implement advanced analytics, and enhance their ELERA® journey with confidence.
Industry Experts for Top Retail Trends
Toshiba experts can also provide detailed insights on key retail and technology industry topics and trends, along with the findings from the new global 2025 State of the Industry: Store Innovation report in partnership with Incisiv which outlines key retail challenges and transformative opportunities. Meetings with industry experts at NRF can be scheduled here.
Global Market Impact and Recognitions
Toshiba is honored to be recognized as a premier leader in innovation and retail technology by analysts and organizations. Recent recognitions and awards include:
About Toshiba Global Commerce Solutions:
Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.
Visit commerce.toshiba.com and engage with us on:
LinkedIn / YouTube / Facebook / Instagram: @toshibacommerce /
X/Twitter: @ToshibaCommerce
Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.
Available in six screen sizes and multiple formats, the new TCx 820 all-in-one POS system is one of the many new Toshiba retail innovations launching at NRF 2025. (Photo: Business Wire)
WASHINGTON (AP) — President Donald Trump used his first major address since launching his war in Iran to assure Americans that all of his military objectives will be completed "shortly” and urge an increasingly skeptical electorate to give him a little bit more time.
Trump in his Wednesday evening speech dialed back the bluster that's dominated his rhetoric in recent days as world markets convulse and a badly battered Iran is still landing some effective blows on Gulf neighbors' infrastructure and U.S. bases.
But the Republican president's promise to “finish the job” hardly built confidence with a jittery market as oil prices surged and Asian stocks fell as he vowed that the U.S. will continue to hit Iran very hard.
He offered no detail about the state of negotiations with Iran that could bring about a promised endgame that he insists could come in a matter of weeks. There was also no overt lashing out at NATO allies for failing to fall in line and help him reopen the critical Strait of Hormuz waterway — something White House officials had said would be a prominent part of his roughly 20-minute address.
The U.S. will continue to hit Iran hard for the next two or three weeks, he said, without saying how much longer the war would last. But he offered a plea to Americans to show a little patience.
“We are in this military operation, so powerful, so brilliant, against one of the most powerful countries for 32 days, and the country has been eviscerated and essentially is really no longer a threat,” Trump said. “This is a true investment in your children and your grandchildren’s future. The whole world is watching, and they can’t believe the power, strength and brilliance.”
But Trump finds himself not only negotiating with an enemy that refuses to throw in the towel but also dealing with an American tolerance for a conflict that's being stretched.
Most Americans believe recent U.S. military action against Iran has gone too far, and many are worried about affording gasoline, according to an AP-NORC poll conducted in mid-March, a couple of weeks after the war started. While Trump is deploying more warships and troops to the Middle East, about 59% of Americans say U.S. military action in Iran has been excessive.
Meanwhile, 45% are “extremely” or “very” concerned about being able to afford gas in the next few months, up from 30% in an AP-NORC poll conducted shortly after Trump won reelection with promises that he would improve the economy and lower the cost of living.
Americans, Trump noted, have certainly shown patience during times of war.
“American involvement in World War I,” he said, “lasted one year, seven months and five days. World War II lasted for three years, eight months and 25 days. The Korean War lasted for three years, one month and two days. The Vietnam War lasted for 19 years, five months and 29 days. Iraq went on for eight years, eight months and 28 days.”
Hours before his address, Trump seemed to reflect on the domestic pressure he’s feeling to wrap up the war.
Speaking at a private lunch at the White House to mark Easter, Trump argued that the U.S. could “very easily” use this moment to take Iran’s oil. It is "unfortunate," he lamented, that there did not seem to be patience among the American people for such an effort.
“They want to see it end,” he said. He added, “People in the country sort of say, ‘Just win. You’re winning so big. Just win. Come home.’ And I’m OK with that, too.”
Sen. Chris Murphy, D-Conn., said Trump's speech was “grounded in a reality that only exists in Donald Trump’s mind.”
The president, Democrats fumed, offered no plan for how he would go about reopening Hormuz, the critical waterway for oil tankers that a battered Iran has effectively choked off even though Trump claims it's been defeated.
For allies worried about a global economy that's been rattled by rising oil prices, Trump suggested they “buy oil from the United States of America” and “build up some delayed courage” and help the U.S. secure the strait. Trump made no attempt to answer his European critics who say he entered his war of choice against Iran without consulting global allies but is now expecting the world to help him fix the unintended damage that it has caused.
“We are losing this war," Murphy added. "We cannot destroy all their missiles or drones, nor their nuclear program. Iran projects more power in the region than they did before the war, especially if they now permanently control the Strait of Hormuz. We are spending billions we don’t have and losing American lives in a war that is destabilizing the world and making us look feckless.”
Trump offered cautious optimism that those now in power in Iran after more than a month of U.S. and Israeli strikes are “less radical and much more reasonable" with much of the pre-war Islamic Republic’s hierarchy taken out. He didn’t explicitly mention a Monday deadline he has set for Iran to open the strait or face attacks from U.S. forces on its energy infrastructure, though he made clear that he remains open to targeting the heartbeat of Tehran’s economy.
“If there is no deal, we are going to hit each and every one of their electric generating plants very hard and probably simultaneously,” Trump said. “We have not hit their oil, even though that’s the easiest target of all, because it would not give them even a small chance of survival or rebuilding. But we could hit it, and it would be gone.”
Trump also notably did not signal that he's making any preparation for a ground invasion by American troops.
He seemed to steer away from the possibility of sending ground troops to secure Iran’s nearly 1,000 pounds (450 kilograms) of highly enriched uranium, saying it “would take months” for Iran to get to it as it’s buried under the rubble created by last year’s American bombing campaign of Iran’s nuclear sites.
Trump has offered shifting reasons for launching the war, but he has been consistent in articulating that a primary objective in joining Israel in the military action is ensuring that Iran will “never have a nuclear weapon.”
But over the course of the conflict, he has been more circumspect about how far he’s willing to go to follow through on his pledge to destroy Iran’s weapons program once and for all, including seizing or destroying the near-bomb-grade nuclear material that Iran possesses.
“We have it under intense satellite surveillance and control,” Trump said in his prime-time speech. “If we see them make a move, even a move for it, we’ll hit them with missiles very hard again. We have all the cards. They have none.”
Associated Press writers Collin Binkley, Michelle L. Price and Konstantin Toropin contributed to this report.
President Donald Trump is seen speaking about the Iran war on a television screen in the James Brady Press Briefing Room of the White House, Wednesday, April 1, 2026, in Washington. (AP Photo/Julia Demaree Nikhinson)
President Donald Trump arrives from the Blue Room to speak about the Iran war from the Cross Hall of the White House on Wednesday, April 1, 2026, in Washington. (AP Photo/Alex Brandon, Pool)
President Donald Trump speaks about the Iran war from the Cross Hall of the White House on Wednesday, April 1, 2026, in Washington. (AP Photo/Alex Brandon, Pool)
