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- Hyundai Mobis revealed its Holographic Windshield Display technology, which projects driving information across the windshield specific to drivers' and passengers' needs.
- The technology was developed with a world-renowned German optical company, ZEISS.
- Pre-development of the holographic display was completed in the first half of 2024, with a goal of launching the product as early as 2027.
LAS VEGAS, Jan. 9, 2025 /PRNewswire/ -- Hyundai Mobis, a leading global automotive supplier, has introduced the world's first full-windshield holographic display at CES 2025, redefining the future of in-vehicle display technology. Unlike conventional systems that rely on traditional screen-based components, this cutting-edge innovation operates without physical screens, offering a next-generation approach to information display in vehicles.
The holographic windshield display, exclusively integrated into Kia's EV9 electric vehicle for CES 2025, transforms the front window into a transparent screen without additional display devices. Essential information such as driving data, navigation, and music playlists is seamlessly projected onto the lower portion of the windshield, providing drivers with a more intuitive and immersive experience.
From the outside, the windshield retains the appearance of a standard transparent glass window. However, inside the vehicle, it delivers crystal-clear visuals for both drivers and passengers, even under bright outdoor conditions, thanks to its high brightness and superior color reproduction. The display leverages a specialized film embedded with a Holographic Optical Element (HOE), which utilizes the principle of light diffraction to project images and videos directly to the viewer's eyes.
In collaboration with ZEISS, a renowned German optical company, Hyundai Mobis developed this advanced holographic technology. At CES 2025, Hyundai Mobis CEO Lee Gyu Suk and ZEISS CEO Karl Lamprecht met at the Hyundai Mobis booth to discuss their partnership, review the status of the holographic windshield, and explore opportunities for future business collaboration and mass production.
Although the technology is not yet mass-produced, Hyundai Mobis and ZEISS plan to complete pre-development by mid-2026, with the goal of bringing the product to market by 2027. The two companies are committed to strengthening their technological synergy to make this innovation a reality for the global automotive market.
Hyundai Mobis hosted global clients at its CES 2025 booth to experience its cutting-edge technologies firsthand as well. The company conducted over 30 meetings with customers from around the world, showcasing 16 strategic products, including the holographic windshield, electrification components, vehicle electronics, chassis systems, and lamps. These efforts highlight Hyundai Mobis's commitment to driving global business growth and shaping the future of mobility.
About Mobis
Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com.
Media Contact
Choon Kee Hwang : ckhwang@mobis.com
Myong Sun Song: sms@mobis.com
- Hyundai Mobis revealed its Holographic Windshield Display technology, which projects driving information across the windshield specific to drivers' and passengers' needs.
- The technology was developed with a world-renowned German optical company, ZEISS.
- Pre-development of the holographic display was completed in the first half of 2024, with a goal of launching the product as early as 2027.
LAS VEGAS, Jan. 9, 2025 /PRNewswire/ -- Hyundai Mobis, a leading global automotive supplier, has introduced the world's first full-windshield holographic display at CES 2025, redefining the future of in-vehicle display technology. Unlike conventional systems that rely on traditional screen-based components, this cutting-edge innovation operates without physical screens, offering a next-generation approach to information display in vehicles.
The holographic windshield display, exclusively integrated into Kia's EV9 electric vehicle for CES 2025, transforms the front window into a transparent screen without additional display devices. Essential information such as driving data, navigation, and music playlists is seamlessly projected onto the lower portion of the windshield, providing drivers with a more intuitive and immersive experience.
From the outside, the windshield retains the appearance of a standard transparent glass window. However, inside the vehicle, it delivers crystal-clear visuals for both drivers and passengers, even under bright outdoor conditions, thanks to its high brightness and superior color reproduction. The display leverages a specialized film embedded with a Holographic Optical Element (HOE), which utilizes the principle of light diffraction to project images and videos directly to the viewer's eyes.
In collaboration with ZEISS, a renowned German optical company, Hyundai Mobis developed this advanced holographic technology. At CES 2025, Hyundai Mobis CEO Lee Gyu Suk and ZEISS CEO Karl Lamprecht met at the Hyundai Mobis booth to discuss their partnership, review the status of the holographic windshield, and explore opportunities for future business collaboration and mass production.
Although the technology is not yet mass-produced, Hyundai Mobis and ZEISS plan to complete pre-development by mid-2026, with the goal of bringing the product to market by 2027. The two companies are committed to strengthening their technological synergy to make this innovation a reality for the global automotive market.
Hyundai Mobis hosted global clients at its CES 2025 booth to experience its cutting-edge technologies firsthand as well. The company conducted over 30 meetings with customers from around the world, showcasing 16 strategic products, including the holographic windshield, electrification components, vehicle electronics, chassis systems, and lamps. These efforts highlight Hyundai Mobis's commitment to driving global business growth and shaping the future of mobility.
About Mobis
Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com.
Media Contact
Choon Kee Hwang : ckhwang@mobis.com
Myong Sun Song: sms@mobis.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Mobis Debuts Holographic Heads-Up Display, Redefining In-Car Tech at CES 2025
Hyundai Mobis Debuts Holographic Heads-Up Display, Redefining In-Car Tech at CES 2025
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
