Chinese delegation releases uniform for 9th Asian Winter Games awards ceremonies

With less than a month to go before the 9th Asian Winter Games, the Chinese delegation on Thursday released its attire for the awards ceremonies in the host city of Harbin in east China's Heilongjiang Province.

Designed with the theme of "snow and ice romance", the uniform features a red snowflake pattern symbolizing the determination of the athletes and conveying the Eastern philosophy of harmonious coexistence and inclusiveness.

Women's freestyle aerials Olympic champion Xu Mengtao, short track speed skating world champions Liu Guanyi and Zang Yize, and speed skaters Ahenaer Adake and Du Haonan presented the clothing during the release ceremony.

"It's my dream. I'm looking forward to the event. I hope through hard work, I can stand on the podium in this awards ceremony uniform with my teammates," Xu said.

The indoor clothing is made of China's first self-developed high-performance waterproof and moisture-permeable material, which can help keep athletes warm and comfortable. The outdoor clothing has a body microclimate adjustment system to store and conduct heat.

"With wind and waterproofing functions, the clothing can also free us from sweating during trainings. This design for this year's Asian Winter Games is indeed amazing. It looks nice to us the athletes. I want to wear it on the podium at the Asian Winter Games," Liu said.

Scheduled for Feb 7 to 14, the upcoming Games marks the second time for Harbin to host the Games and the third time for the country.

Under the theme "Dream of Winter, Love Among Asia," the Games has so far received 1,275 athlete registrations (755 men and 520 women) from 34 countries and regions across Asia. This is expected to make it the edition with the highest number of participating countries, regions, and athletes.

Chinese delegation releases uniform for 9th Asian Winter Games awards ceremonies

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market