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High-end cinema presentation format CINITY helps enhance movie-going experience

China

China

China

High-end cinema presentation format CINITY helps enhance movie-going experience

2025-01-12 07:05 Last Updated At:11:37

The CINITY cinema system, a new presentation format featuring 4K, high dynamic range, high contrast images with surround sound audio, is setting new standards in the field of film-viewing while offering cinema enthusiasts a premium experience goes beyond that other projection systems can offer.

The CINITY LED Mastering Center officially opened in Los Angeles on Friday, setting a milestone in the system's global expansion strategy.

The world's first CINITY LED-specific mastering of a Hollywood film, "Sonic the Hedgehog 3", represents a breakthrough in China's independent technological innovation in film industry.

"One significant benefit is addressing the issue of offering high-format LED versions of foreign films, especially Hollywood productions, to the Chinese audience. Secondly, this equipment is among the most advanced in the world. For us to promote it internationally is great. It is essential to solve the issue of content availability. With Hollywood films and our mastering center, this problem has now been resolved," said Li Shuping, chief technical expert at China Film.

At a CINITY theater in Beijing, the groundbreaking technology is set to transform movie-going experience. This innovation could reshape the Chinese film market and further boost the nation’s already booming box office, said experts.

In 2024, China's box office revenue surpassed 42.5 billion yuan (about 6 billion U.S. dollars), signaling rapid growth and the emergence of new trends.

"From the perspective of cinema operations, the audience now pay more attention to technical aspects like frame rate and viewing quality. For example, films like "The Wandering Earth 2", run at 120 frames per second, and only in theaters equipped with high-frame-rate technology can someone experience its full potential," said Wu Ying, a manger at Tiantian Cinema.

As China's film technology continues to evolve, new innovations aim to provide audiences with unparalleled viewing experiences.

High-end cinema presentation format CINITY helps enhance movie-going experience

High-end cinema presentation format CINITY helps enhance movie-going experience

China is set to further deepen its high-standard financial opening up with a commitment to market-oriented, law-based, and internationalized principles, People's Bank of China (PBOC) Governor Pan Gongsheng said Friday.

The scale of foreign participation in China's financial markets has reached historic milestones, according to Pan, who spoke at a press conference on the sidelines of the fourth session of the 14th National People's Congress (NPC).

"The level of financial opening up continues to rise. By the end of last year, the total value of domestic RMB-denominated financial assets -- including stocks, bonds, deposits, and loans -- held by overseas institutions and individuals exceeded 10 trillion yuan. In 2025 alone, various governments, international development agencies, financial institutions, and large enterprises issued over 170 billion yuan in Panda bonds. The outstanding amount of Panda bonds has increased by 34 percent year on year," said the central bank governor.

Beyond asset holdings, the Renminbi's role as a global currency has been further solidified. It is now not only a preferred choice for China's own external transactions but also a vital component of the global financial architecture, according to Pan.

"Calculated on a comparable basis, the RMB has become the largest settlement currency for China's external receipts and payments. Globally, it ranks as the second-largest trade finance currency and the third-largest payment currency. Its weight in the International Monetary Fund's Special Drawing Rights (SDR) currency basket also ranks third. This progress has facilitated cross-border trade and investment while helping to reduce exchange rate risks and conversion costs," he said.

Looking ahead, the central bank is committed to a steady expansion of high-standard financial opening-up to serve the country's high-quality development and foster a more resilient global financial governance system, said Pan.

"We will continue to promote high-standard opening up of financial services and markets. Adhering to market-oriented, law-based, and internationalized principles, we will enhance the transparency, stability, and predictability of our financial opening-up policies. We will further improve the interconnectivity between domestic and overseas financial markets and cross-border payment systems to enhance the convenience of trade and investment. Furthermore, we will advance RMB internationalization in an orderly manner, develop offshore RMB markets, support the construction of Shanghai as an international financial center, and consolidate and enhance Hong Kong's status as a global financial hub," he said.

China to further expand financial opening up: central bank governor

China to further expand financial opening up: central bank governor

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