High-end cinema presentation format CINITY helps enhance movie-going experience

The CINITY cinema system, a new presentation format featuring 4K, high dynamic range, high contrast images with surround sound audio, is setting new standards in the field of film-viewing while offering cinema enthusiasts a premium experience goes beyond that other projection systems can offer.

The CINITY LED Mastering Center officially opened in Los Angeles on Friday, setting a milestone in the system's global expansion strategy.

The world's first CINITY LED-specific mastering of a Hollywood film, "Sonic the Hedgehog 3", represents a breakthrough in China's independent technological innovation in film industry.

"One significant benefit is addressing the issue of offering high-format LED versions of foreign films, especially Hollywood productions, to the Chinese audience. Secondly, this equipment is among the most advanced in the world. For us to promote it internationally is great. It is essential to solve the issue of content availability. With Hollywood films and our mastering center, this problem has now been resolved," said Li Shuping, chief technical expert at China Film.

At a CINITY theater in Beijing, the groundbreaking technology is set to transform movie-going experience. This innovation could reshape the Chinese film market and further boost the nation’s already booming box office, said experts.

In 2024, China's box office revenue surpassed 42.5 billion yuan (about 6 billion U.S. dollars), signaling rapid growth and the emergence of new trends.

"From the perspective of cinema operations, the audience now pay more attention to technical aspects like frame rate and viewing quality. For example, films like "The Wandering Earth 2", run at 120 frames per second, and only in theaters equipped with high-frame-rate technology can someone experience its full potential," said Wu Ying, a manger at Tiantian Cinema.

As China's film technology continues to evolve, new innovations aim to provide audiences with unparalleled viewing experiences.

High-end cinema presentation format CINITY helps enhance movie-going experience

South Korean President Lee Jae Myung said on Wednesday that Seoul firmly adheres to the one-China principle, in comments made ahead of his upcoming state visit to China.

The remarks were made in an interview with China Media Group (CMG). The visit is scheduled for Jan 4–7.

"The consensus reached between governments of the Republic of Korea and China when diplomatic relations were established continues to be the fundamental principle governing our relations, and its effectiveness remains steadfast. I want to clearly state that the ROK has always adhered to the one-China principle. Maintaining peace and stability in regional matters, including in Northeast Asia and concerning the Taiwan issue, holds significant importance to us," said Lee.

"The foundational relationship between the ROK and China was established on a very principled and fundamental basis from the beginning. It is clear that the ROK government has always adhered to this position and has never wavered from it. I believe that the sound development of ROK-China relations depends on both sides fully respecting each other's core interests and being mutually tolerant of each other's positions. In this context, we will, as always, uphold the one-China principle as the Taiwan issue is China's most fundamental concern," he said.

ROK president reiterates firm adherence to one-China principle