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High-end cinema presentation format CINITY helps enhance movie-going experience

China

China

China

High-end cinema presentation format CINITY helps enhance movie-going experience

2025-01-12 07:05 Last Updated At:11:37

The CINITY cinema system, a new presentation format featuring 4K, high dynamic range, high contrast images with surround sound audio, is setting new standards in the field of film-viewing while offering cinema enthusiasts a premium experience goes beyond that other projection systems can offer.

The CINITY LED Mastering Center officially opened in Los Angeles on Friday, setting a milestone in the system's global expansion strategy.

The world's first CINITY LED-specific mastering of a Hollywood film, "Sonic the Hedgehog 3", represents a breakthrough in China's independent technological innovation in film industry.

"One significant benefit is addressing the issue of offering high-format LED versions of foreign films, especially Hollywood productions, to the Chinese audience. Secondly, this equipment is among the most advanced in the world. For us to promote it internationally is great. It is essential to solve the issue of content availability. With Hollywood films and our mastering center, this problem has now been resolved," said Li Shuping, chief technical expert at China Film.

At a CINITY theater in Beijing, the groundbreaking technology is set to transform movie-going experience. This innovation could reshape the Chinese film market and further boost the nation’s already booming box office, said experts.

In 2024, China's box office revenue surpassed 42.5 billion yuan (about 6 billion U.S. dollars), signaling rapid growth and the emergence of new trends.

"From the perspective of cinema operations, the audience now pay more attention to technical aspects like frame rate and viewing quality. For example, films like "The Wandering Earth 2", run at 120 frames per second, and only in theaters equipped with high-frame-rate technology can someone experience its full potential," said Wu Ying, a manger at Tiantian Cinema.

As China's film technology continues to evolve, new innovations aim to provide audiences with unparalleled viewing experiences.

High-end cinema presentation format CINITY helps enhance movie-going experience

High-end cinema presentation format CINITY helps enhance movie-going experience

The U.S. Senate on Wednesday voted 51-50 to effectively block a bipartisan resolution aimed at curbing President Donald Trump's authority to use military force in Venezuela, after two GOP senators flipped under intense pressure from the White House.

After senators Josh Hawley and Todd Young reversed their position and left the chamber deadlocked 50-50, U.S. Vice President JD Vance cast the tie-breaking vote on a procedural motion, derailing the measure that would have required the president to obtain congressional approval before taking further military action in the oil-rich South American nation.

The resolution was introduced in the wake of a U.S. military operation in Venezuela that resulted in the capture of President Nicolas Maduro. The U.S. Senate on January 8 voted 52 to 47 to advance the war powers resolution.

Trump had publicly criticized the five Republicans who joined all Democrats to back the bill, saying they "should never be elected to office again."

The president also called each of the five senators to vent his frustration over their votes, said a report from The Hill.

U.S. Senate blocks bid to curb presidential war powers on Venezuela

U.S. Senate blocks bid to curb presidential war powers on Venezuela

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