KUALA LUMPUR, Malaysia, Jan. 13, 2025 /PRNewswire/ -- In celebration of the upcoming Lunar New Year, URBAN REVIVO has partnered with renowned Spanish illustrator and painter Mercedes Bellido to present a unique artistic interpretation of the Year of the Snake. This collaboration aims to extend heartfelt New Year wishes to consumers while offering a fresh perspective on traditional Lunar New Year elements through Mercedes Bellido's distinctive artistic lens.
Mercedes Bellido, a celebrated Spanish visual artist, is known for her distinctive acrylic painting techniques. Her work is characterized by the use of vivid, highly saturated colors and the integration of ancient totems with elements of wildlife.
For this collaboration, Mercedes has meticulously crafted a series of illustrations that embody the essence of the Year of the Snake. These artworks will be featured in URBAN REVIVO store windows, LED screens, and in-store art installations, creating an immersive shopping experience filled with New Year ambiance. To enhance the festive spirit, URBAN REVIVO will also host a pop-up event at Pavilion Mall in Kuala Lumpur from January 10 to 12, January 17 to 19, and January 24 to 26, 2025. Located at the mall's main entrance, the event will showcase a themed installation. Attendees will have the opportunity to participate in traditional Chinese cultural activities, such as traditional printmaking. Additionally, a lucky spin wheel will offer New Year prizes, inviting consumers to join in the celebrations.
Mercedes has drawn inspiration from traditional Chinese cultural symbols, prominently featuring the vibrant hue of Chinese red and the opulent tones of gold. These colors are not only visually striking but also rich in cultural significance, symbolizing good fortune, prosperity, and celebration. Central to her designs is the snake totem, a powerful emblem in Chinese astrology that represents wisdom, intuition, and transformation. Through her artistic vision, Mercedes has captured the spirit and cultural depth of the Year of the Snake, creating a collection that resonates with both traditional symbolism and contemporary aesthetics.
Richard Tang, CEO of URBAN REVIVO's International Business, expressed his enthusiasm about the partnership. "We are honored to collaborate with the talented Mercedes Bellido, who reinterprets traditional Lunar New Year elements through her unique Baroque surrealistic perspective. The collaboration is not just an artistic crossover; it represents a splendid dialogue between Eastern and Western cultures."
URBAN REVIVO aspires to be the go-to destination for consumers seeking fashion inspiration, offering a diverse product mix and immersive artistic shopping experiences. This collaboration with Mercedes Bellido marks a new venture in showcasing the fusion of Eastern and Western cultures through art, seamlessly integrating it into commercial spaces. This initiative provides consumers with a unique fashion experience, encouraging them to take time and savor those precious moments amidst the fast-paced demands of modern life.
"By choosing Pavilion Mall for our pop-up event, we aim to immerse consumers in the charm of Chinese culture as part of their shopping experience and enhance the festive joy of the Lunar New Year," added Tang.
About URBAN REVIVO
Founded in 2006, URBAN REVIVO (UR) is a global live fashion brand that strives to elevate affordable high fashion by offering creative, high-quality, sustainable designs. With over 400 stores in China, Singapore, Malaysia, Thailand, Vietnam and the Philippines, and an extensive online network in Europe, North America, and beyond, URBAN REVIVO ensures the highest standards through advanced supply chain management and technology. The brand's mission is to make high-quality fashion accessible to everyone and to become the world's most influential fashion brand.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
URBAN REVIVO Celebrates Lunar New Year with Unique Collaboration with Artist Mercedes Bellido
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
