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Retailers Can Leverage AI to Increase Revenue and Reduce Costs with Supermicro and NVIDIA's Collaboration
SAN JOSE, Calif. and NEW YORK, Jan. 15, 2025 /PRNewswire/ -- National Retail Federation (NRF) -- Supermicro, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, is showcasing the latest solutions for the retail industry in collaboration with NVIDIA at the National Retail Federation (NRF) annual show. As generative AI (GenAI) grows in capability and becomes more easily accessible, retailers are leveraging NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform, for a broad spectrum of applications.
"Supermicro's innovative server, storage, and edge computing solutions improve retail operations, store security, and operational efficiency," said Charles Liang, president and CEO of Supermicro. "At NRF, Supermicro is excited to introduce retailers to AI's transformative potential and to revolutionize the customer's experience. Our systems here will help resolve day-to-day concerns and elevate the overall buying experience."
To learn more about Supermicro's AI solutions for retail organizations, visit www.supermicro.com/RetailAI
Innovation in front-of-house and back-of-house use cases – such as personalized shopping experiences, automating logistical processes, and preventing shrinkage – enable retailers to attract customers to their establishments and improve their profitability.
Supermicro at NRF
Retail AI solutions like the ones mentioned above require specialized hardware to deliver optimal results. Supermicro offers the industry's broadest portfolio of edge AI solutions, giving retail organizations the tools to optimize the ROI of their AI-based applications. By processing data directly where the customers are located, results are delivered with minimal latency, creating an exceptional user experience. At NRF, Supermicro is showing the latest systems designed to deliver high-end performance to retail locations:
- SYS-112B-FWT: This 1U, short-depth system offers powerful edge compute, utilizing the latest Intel Xeon processors. Despite being less than 17" in depth, it can hold NVIDIA L40S GPUs.
- AS -1115S-FWTRT: Leveraging AMD's EPYC series processors, this 1U, short-depth system offers customers flexibility in both core counts and GPU capability by having the capacity to hold a single double-width NVIDIA L40S GPU.
- SYS-E403-14B: A compact server capable of delivering data center performance at remote and space-constrained locations. This compact system can accommodate 2 single-width or 1 double-width GPU cards, including the NVIDIA L40S or NVIDIA RTX 6000 Ada Generation GPU, in remote edge locations.
- SYS-212B-FN2T: The 2U, short-depth edge AI system offers more features and capacity compared to the competition and supports multiple data streams or workloads. Optimized for inferencing at the edge, the SYS-212B-FN2T supports up to 2 double-width GPU or single-width GPUs, such as the NVIDIA L4 GPU.
- SYS-222HE-TN: A 2U powerhouse, this dual-processor system features the latest Intel Xeon processors bringing data center power into a shorter-depth platform. With the ability to hold up to 3 NVIDIA L40S GPUs, it brings serious inferencing power to the customer.
- AS -2115HE-FTNR: A uniprocessor, 2U system based on the latest AMD EPYC family. This system offers a maximum dual-width GPU density of 4 cards such as NVIDIA L40S GPUs.
- SYS-322GA-NR: For the most demanding workloads, this powerful and versatile 3U edge AI platform offers 10 PCIe 5.0 x16 slots or 20 PCIe 5.0 x8 slots (in physical x16 slots). These slots can be fitted with up to 8 double-width GPU cards, such as NVIDIA's H100 GPU leveraging NVIDIA NVLink. Alternatively, the system can be configured with 19 single-width GPU cards, such as NVIDIA's low-profile or single-width product families, or combined with different add-on cards, such as graphics controllers, making this system ideal for environments including large control rooms.
An AI use case on display at the Supermicro booth is a customer service application built with the NVIDIA AI Blueprint for digital humans. It features James, a computer interface that mimics the experience of interacting with a real person. Digital humans are virtual avatars that look, act, and think like a human would. In retail, this technology can be deployed to provide customers with a personalized shopping experience, a shopping assistant, and a customer service representative all in one solution.
A second live demo is the NVIDIA AI Blueprint for retail shopping assistants, a generative AI reference workflow designed to transform shopping experiences online and in stores. The blueprint provides the technologies for building shopping assistants that can search for multiple items simultaneously, answer contextual questions like whether a product is waterproof, and visualize furniture in physically accurate scenes, such as a customer's living room.
A third use case being demonstrated harnesses the NVIDIA AI Blueprint for video search and summarization to combat the growing issue of shrinkage. Shrinkage occurs when products leave a store and are not paid for. Loss due to shrinkage costs retailers an estimated $100+B annually in the US alone. By using AI-based solutions, retailers can interpret camera input in real time and identify mix-ups at the checkout as they occur, providing direct feedback to the retail store and the customer.
NRF visitors can find Supermicro at booth #3165. At the NRF 2025 Expo, January 12-14 in New York City, Supermicro and NVIDIA are collaborating to introduce retailers to AI's transformative potential. For more information, visit https://nrfbigshow2025.smallworldlabs.com/co/super-micro-computer-inc
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
Retailers Can Leverage AI to Increase Revenue and Reduce Costs with Supermicro and NVIDIA's Collaboration
SAN JOSE, Calif. and NEW YORK, Jan. 15, 2025 /PRNewswire/ -- National Retail Federation (NRF) -- Supermicro, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, is showcasing the latest solutions for the retail industry in collaboration with NVIDIA at the National Retail Federation (NRF) annual show. As generative AI (GenAI) grows in capability and becomes more easily accessible, retailers are leveraging NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform, for a broad spectrum of applications.
"Supermicro's innovative server, storage, and edge computing solutions improve retail operations, store security, and operational efficiency," said Charles Liang, president and CEO of Supermicro. "At NRF, Supermicro is excited to introduce retailers to AI's transformative potential and to revolutionize the customer's experience. Our systems here will help resolve day-to-day concerns and elevate the overall buying experience."
To learn more about Supermicro's AI solutions for retail organizations, visit www.supermicro.com/RetailAI
Innovation in front-of-house and back-of-house use cases – such as personalized shopping experiences, automating logistical processes, and preventing shrinkage – enable retailers to attract customers to their establishments and improve their profitability.
Supermicro at NRF
Retail AI solutions like the ones mentioned above require specialized hardware to deliver optimal results. Supermicro offers the industry's broadest portfolio of edge AI solutions, giving retail organizations the tools to optimize the ROI of their AI-based applications. By processing data directly where the customers are located, results are delivered with minimal latency, creating an exceptional user experience. At NRF, Supermicro is showing the latest systems designed to deliver high-end performance to retail locations:
- SYS-112B-FWT: This 1U, short-depth system offers powerful edge compute, utilizing the latest Intel Xeon processors. Despite being less than 17" in depth, it can hold NVIDIA L40S GPUs.
- AS -1115S-FWTRT: Leveraging AMD's EPYC series processors, this 1U, short-depth system offers customers flexibility in both core counts and GPU capability by having the capacity to hold a single double-width NVIDIA L40S GPU.
- SYS-E403-14B: A compact server capable of delivering data center performance at remote and space-constrained locations. This compact system can accommodate 2 single-width or 1 double-width GPU cards, including the NVIDIA L40S or NVIDIA RTX 6000 Ada Generation GPU, in remote edge locations.
- SYS-212B-FN2T: The 2U, short-depth edge AI system offers more features and capacity compared to the competition and supports multiple data streams or workloads. Optimized for inferencing at the edge, the SYS-212B-FN2T supports up to 2 double-width GPU or single-width GPUs, such as the NVIDIA L4 GPU.
- SYS-222HE-TN: A 2U powerhouse, this dual-processor system features the latest Intel Xeon processors bringing data center power into a shorter-depth platform. With the ability to hold up to 3 NVIDIA L40S GPUs, it brings serious inferencing power to the customer.
- AS -2115HE-FTNR: A uniprocessor, 2U system based on the latest AMD EPYC family. This system offers a maximum dual-width GPU density of 4 cards such as NVIDIA L40S GPUs.
- SYS-322GA-NR: For the most demanding workloads, this powerful and versatile 3U edge AI platform offers 10 PCIe 5.0 x16 slots or 20 PCIe 5.0 x8 slots (in physical x16 slots). These slots can be fitted with up to 8 double-width GPU cards, such as NVIDIA's H100 GPU leveraging NVIDIA NVLink. Alternatively, the system can be configured with 19 single-width GPU cards, such as NVIDIA's low-profile or single-width product families, or combined with different add-on cards, such as graphics controllers, making this system ideal for environments including large control rooms.
An AI use case on display at the Supermicro booth is a customer service application built with the NVIDIA AI Blueprint for digital humans. It features James, a computer interface that mimics the experience of interacting with a real person. Digital humans are virtual avatars that look, act, and think like a human would. In retail, this technology can be deployed to provide customers with a personalized shopping experience, a shopping assistant, and a customer service representative all in one solution.
A second live demo is the NVIDIA AI Blueprint for retail shopping assistants, a generative AI reference workflow designed to transform shopping experiences online and in stores. The blueprint provides the technologies for building shopping assistants that can search for multiple items simultaneously, answer contextual questions like whether a product is waterproof, and visualize furniture in physically accurate scenes, such as a customer's living room.
A third use case being demonstrated harnesses the NVIDIA AI Blueprint for video search and summarization to combat the growing issue of shrinkage. Shrinkage occurs when products leave a store and are not paid for. Loss due to shrinkage costs retailers an estimated $100+B annually in the US alone. By using AI-based solutions, retailers can interpret camera input in real time and identify mix-ups at the checkout as they occur, providing direct feedback to the retail store and the customer.
NRF visitors can find Supermicro at booth #3165. At the NRF 2025 Expo, January 12-14 in New York City, Supermicro and NVIDIA are collaborating to introduce retailers to AI's transformative potential. For more information, visit https://nrfbigshow2025.smallworldlabs.com/co/super-micro-computer-inc
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Supermicro Empowers AI-driven Capabilities for Enterprise, Retail, and Edge Server Solutions
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PANAMA CITY, Fla., April 24, 2026 /PRNewswire/ -- In today's volatile and unpredictable crypto market, "where to trade" may no longer be the primary concern for investors. Instead, "where assets are truly safe" has become the ultimate deciding factor in capital allocation. According to DefiLlama data, HTX recorded over $54 million in net inflows in a single day at the end of March, ranking first among global exchanges in daily inflows. The market is making its choice with real capital: in a highly uncertain crypto cycle, funds are flowing back to platforms that are "safer, more transparent, and more sustainable."
As various platforms compete for liquidity, how has HTX emerged as a "safe haven" for global investors? The answer may lie in its underlying security framework, which has been in operation for 13 years, and its unwavering pursuit of "zero risk incidents" for user assets.
From Yield to Trust: Reconstructing the Underlying Logic of Earn Products
From a user perspective, "Earn" is often understood as a low-risk financial management tool: deposit assets and obtain returns. However, from the platform's perspective, this is essentially a complex exercise of capital management and risk control. The core of HTX Earn products is not a single revenue model, but a comprehensive, layered risk management system:
- Simple Earn: Offers flexible and fixed products, supporting subscription and redemption at any time or over fixed terms. These products offer an APY of up to 300%, making them a popular choice for beginners and conservative investors. Among them, flagship stablecoin products offer Flexible Earn options for popular assets such as USDT, USDC, USDD, USDE, USD1, and U, with APYs of up to 15%, outpacing those of industry peers. VIP Flexible products are tailored for HTX SVIP users at Prime Level 5 and above, offering APYs of up to 9%, reflecting the platform's commitment to diverse user needs.
- Structured Products (Dual Investment/Shark Fin): These are yield enhancement tools specifically designed for advanced traders seeking to capitalize on market volatility. They are suitable for capturing gains during market fluctuations, with APYs reaching up to 380%.
- On-chain Earn: Staking and ETH 2.0 products are designed specifically for on-chain participants, covering a variety of mainstream digital assets with seamless operations and APYs of up to 15%.
The vision of HTX Earn is to "fuel the steady growth of every digital asset."At present, HTX Earn covers 300+ assets and 390+ products, serving nearly 600,000 users. Its extensive product matrix meets the needs of users with different risk preferences, and the adoption rate continues to grow. But the truly critical factor is not the scale, but rather—how this capital is managed safely.
Merkle Tree Proof of Reserves (PoR): Making Transparency the First Line of Defense for User Asset Security
A sense of security does not come from empty promises, but from the clear verifiability of every asset. HTX publishes regular public disclosures of its Merkle Tree–based Proof of Reserves (PoR), which have continued uninterrupted for 42 months to date.
The latest April Proof of Reserves report shows that HTX has maintained asset reserve ratios at or above 100% across all assets. Among them, the BTC reserve ratio is 101%, the ETH reserve ratio is 100%, and the TRX reserve ratio reaches 108%. This means every user asset deposited on the platform is backed by more than 100% in real reserves, eliminating any possibility of fund misappropriation.
Notably, a key highlight of this disclosure is the upgrade to the USDs display, offering a more "user-friendly" approach to asset presentation. By displaying all USD-pegged stablecoins (including USDT and USDC) in a unified view of USDs, HTX has further enhanced the clarity and readability of the asset structure. This persistent commitment to transparency is a core driver behind HTX attracting over $54 million in net inflows within 24 hours.
13 Years of Stable Operations: A Three-Layer Risk Control Framework
If the Merkle Tree Proof of Reserves (PoR) serves as the externally visible "ledger", the risk control system embedded within HTX Earn functions as an "armored shield" safeguarding asset security.
- Professional Risk Control and Asset Segregation: HTX Earn adopts an institutional-grade security architecture. Through asset segregation and an intelligent tiered risk control system, user assets are strictly segregated from platform operational funds.
- Ongoing Enhanced Security Infrastructure: Since November 2023, HTX has further strengthened its compliance and security standards, maintaining over 30 consecutive months of zero security incidents. Such long-term, high-intensity stable operations are regarded as an industry benchmark.
- Dual Drivers of Technology and Compliance: Relying on the platform's advantage of 13 years of stable operation, HTX has built a comprehensive service system featuring a professional investment research team, 24/7 customer support, zero trading fees, and hourly interest calculation, delivering comprehensive protection for user asset security.
Conclusion: Security is Not a Cost, but a Growth Engine
The flow of capital is the most intuitive vote of market confidence. HTX's top position in DefiLlama net inflows is driven not only by its diverse product offerings and competitive yields, but also by market recognition of its 13year track record in security.
At the current stage, competition among crypto platforms is returning to fundamentals: those that can manage risk more stably will be better positioned to attract long-term capital. With 13 years of operational experience, HTX has set out a clear path forward:
- Making trust verifiable with Merkle Tree Proof of Reserves (PoR)
- Using product matrices to structure returns and risks
- Transforming security into brand equity via long-term track records
When "Earn" evolves from a product into an entry point for asset management, the risk control logic behind it truly becomes the platform's deepest moat. In the marathon of crypto finance, running fast is certainly important, but running steadily is the only way to survive. HTX Earn will continue to strengthen its risk control framework through transparency, making security the strongest foundation for every investor.
About HTX
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visit https://www.htx.com/ or HTX Square , and follow HTX on X, Telegram, and Discord.
PANAMA CITY, Fla., April 24, 2026 /PRNewswire/ -- In today's volatile and unpredictable crypto market, "where to trade" may no longer be the primary concern for investors. Instead, "where assets are truly safe" has become the ultimate deciding factor in capital allocation. According to DefiLlama data, HTX recorded over $54 million in net inflows in a single day at the end of March, ranking first among global exchanges in daily inflows. The market is making its choice with real capital: in a highly uncertain crypto cycle, funds are flowing back to platforms that are "safer, more transparent, and more sustainable."
As various platforms compete for liquidity, how has HTX emerged as a "safe haven" for global investors? The answer may lie in its underlying security framework, which has been in operation for 13 years, and its unwavering pursuit of "zero risk incidents" for user assets.
From Yield to Trust: Reconstructing the Underlying Logic of Earn Products
From a user perspective, "Earn" is often understood as a low-risk financial management tool: deposit assets and obtain returns. However, from the platform's perspective, this is essentially a complex exercise of capital management and risk control. The core of HTX Earn products is not a single revenue model, but a comprehensive, layered risk management system:
- Simple Earn: Offers flexible and fixed products, supporting subscription and redemption at any time or over fixed terms. These products offer an APY of up to 300%, making them a popular choice for beginners and conservative investors. Among them, flagship stablecoin products offer Flexible Earn options for popular assets such as USDT, USDC, USDD, USDE, USD1, and U, with APYs of up to 15%, outpacing those of industry peers. VIP Flexible products are tailored for HTX SVIP users at Prime Level 5 and above, offering APYs of up to 9%, reflecting the platform's commitment to diverse user needs.
- Structured Products (Dual Investment/Shark Fin): These are yield enhancement tools specifically designed for advanced traders seeking to capitalize on market volatility. They are suitable for capturing gains during market fluctuations, with APYs reaching up to 380%.
- On-chain Earn: Staking and ETH 2.0 products are designed specifically for on-chain participants, covering a variety of mainstream digital assets with seamless operations and APYs of up to 15%.
The vision of HTX Earn is to "fuel the steady growth of every digital asset."At present, HTX Earn covers 300+ assets and 390+ products, serving nearly 600,000 users. Its extensive product matrix meets the needs of users with different risk preferences, and the adoption rate continues to grow. But the truly critical factor is not the scale, but rather—how this capital is managed safely.
Merkle Tree Proof of Reserves (PoR): Making Transparency the First Line of Defense for User Asset Security
A sense of security does not come from empty promises, but from the clear verifiability of every asset. HTX publishes regular public disclosures of its Merkle Tree–based Proof of Reserves (PoR), which have continued uninterrupted for 42 months to date.
The latest April Proof of Reserves report shows that HTX has maintained asset reserve ratios at or above 100% across all assets. Among them, the BTC reserve ratio is 101%, the ETH reserve ratio is 100%, and the TRX reserve ratio reaches 108%. This means every user asset deposited on the platform is backed by more than 100% in real reserves, eliminating any possibility of fund misappropriation.
Notably, a key highlight of this disclosure is the upgrade to the USDs display, offering a more "user-friendly" approach to asset presentation. By displaying all USD-pegged stablecoins (including USDT and USDC) in a unified view of USDs, HTX has further enhanced the clarity and readability of the asset structure. This persistent commitment to transparency is a core driver behind HTX attracting over $54 million in net inflows within 24 hours.
13 Years of Stable Operations: A Three-Layer Risk Control Framework
If the Merkle Tree Proof of Reserves (PoR) serves as the externally visible "ledger", the risk control system embedded within HTX Earn functions as an "armored shield" safeguarding asset security.
Conclusion: Security is Not a Cost, but a Growth Engine
The flow of capital is the most intuitive vote of market confidence. HTX's top position in DefiLlama net inflows is driven not only by its diverse product offerings and competitive yields, but also by market recognition of its 13year track record in security.
At the current stage, competition among crypto platforms is returning to fundamentals: those that can manage risk more stably will be better positioned to attract long-term capital. With 13 years of operational experience, HTX has set out a clear path forward:
- Making trust verifiable with Merkle Tree Proof of Reserves (PoR)
- Using product matrices to structure returns and risks
- Transforming security into brand equity via long-term track records
When "Earn" evolves from a product into an entry point for asset management, the risk control logic behind it truly becomes the platform's deepest moat. In the marathon of crypto finance, running fast is certainly important, but running steadily is the only way to survive. HTX Earn will continue to strengthen its risk control framework through transparency, making security the strongest foundation for every investor.
About HTX
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visit https://www.htx.com/ or HTX Square , and follow HTX on X, Telegram, and Discord.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The Steadfastness of a 13-Year Veteran Exchange: Understanding the Risk Control Logic Behind HTX Earn
