China's digital product market has received a major boost as the Ministry of Commerce rolled out a nationwide subsidy program on Monday, providing a 15 percent discount on eligible products, including smartphones, tablets, and smartwatches, which has fueled a surge in orders.
The new subsidy program, announced by the Ministry of Commerce on Jan. 15, gives a 15 percent discount on the sales price of eligible digital products priced below 6,000 yuan (around 835 U.S. dollars) per item. Each consumer can receive a maximum subsidy of 500 yuan (about 70 U.S. dollars) per product, with a limit of one subsidized item per category.
The subsidy program, which covers digital products such as smartphones, tablets, smartwatches, and wristbands, has ignited a wave of consumer excitement, driving a sharp increase in production orders across the industry. It has been implemented in 29 regions across China, including Beijing, and will gradually be rolled out in other places.
In Beijing, a leading digital products store is offering subsidies on over 400 products from multiple brands, providing customers with a wide range of options to take advantage of the discount.
The store sold 20 mobile phones within just two hours on Monday, a testament to the intense consumer interest in the subsidized products.
"We have prepared sufficient stock, with the stock volume being five times the usual level," said Liu Jincheng, staff member at the digital product store.
In Changxing County, east China's Zhejiang Province, mobile phone shops were bustling with buyers on Monday, many of whom were eager to take advantage of the subsidies to purchase their desired products.
"The total discount amounted to over 1,000 yuan (about 137 U.S. dollars), which is enough for me to buy a watch. The discount is quite generous," said Xu Siyan, one of the customers.
China's digital product market sees surge in sales as subsidy program takes effect
An inspiring story involving an act of kindness shown by a group of female Red Army soldiers towards a poor rural family facing extreme hardships during the Long March over nine decades ago continues to leave a legacy to this day, inspiring generations of local people in the Shazhou Village of central China's Hunan Province to strive for the village's revival.
The Long March, a historic military trek from 1934 to 1936, saw Red Army troops led by the Communist Party of China (CPC) brave raging rivers, snow-covered mountains and treacherous grasslands, marching as far as 12,500 kilometers. The arduous journey laid the foundation for the eventual victory of the Chinese revolution, which this year marks the 90th anniversary.
The poignant story in question took place in November 1934. As the Red Army passed through the Shazhou Village in Hunan's Rucheng County, a countrywoman named Xu Jiexiu welcomed three female soldiers who were seeking shelter into her home.
But the impoverished family had no proper blanket to protect them from the cold. That night, Xu, her young child and the three soldiers shared a bed huddled under the soldiers’ own quilt.
When the soldiers left the next morning, they decided to cut their quilt in two, leaving half behind with Xu, a move which symbolized the sense of duty and the strong care for the people the Red Army believed they were fighting for.
The warmth of this tale has lived on for generations, and still has a deep meaning and a direct connection to many people in the village.
Zhu Xiangqun, Xu's great-grandson, has served as a village official since 2014. He says his approach to the job was shaped by the legacy of the famous 'Half a Quilt' story.
"My great-grandmother used to tell us that if our country ever needed us, we should be ready to serve it," he said.
As the Party Secretary of Shazhou Village, Zhu has been looking for ways to help local farmers reach more markets and increase their family incomes.
As part of China's intensified poverty alleviation campaign, Zhu and other grassroots officials worked to improve infrastructure and develop specialty industries. The village has now built a large agricultural demonstration base, using modern farming techniques to grow high-quality crops.
"After bringing the villagers' land together through land transfers, we leased it to companies operating here and set up farmers' cooperatives. The villagers can earn income from their land and can also work here to earn more," said Zhu.
The village's development now goes far beyond agriculture. Its 'half a quilt' legacy has also become a draw for visitors.
Zhu Xiaohong, the grandson of Xu Jiexiu, runs a family restaurant. He has seen first-hand how tourism has changed his family's life.
"In 2015, our family of four had a total income of just over 5,000 yuan (about 750 U.S. dollars). By 2019, it had reached 100,000. Back then, the Red Army gave my grandmother half a quilt. Now, the Communist Party of China (CPC) has brought us a good life," he said.
Rapid development in the village has also given more young people a reason to stay. After working in different cities, Zhu Xiaomei returned seven years ago and opened up a restaurant of her own. Embracing modern technology in this rural setting, she now also uses livestreaming to sell local farm products to customers far and wide.
"Over the past few years, I've had children while running my restaurant here. I can take care of my family and children and still earn an income. That's exactly what I was hoping for," she said.
Reflecting on the lasting impact of this story involving his great-grandmother, Zhu Xiangqun said he is proud to continue passing on the legacy of such acts of selflessness and see this local community go from strength to strength.
"Shazhou Village has developed, and the villages around us have grown with it. Seeing people live happier, better lives, that's the best 'Long March' we could undertake as village officials," he said.
Legacy of 'Half a Quilt' tale from Long March continues to inspire villagers nine decades on
