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Carvana’s New Campaign Highlights Convenience of its Online Car Buying Experience with Kristen Bell and Dax Shepard

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Carvana’s New Campaign Highlights Convenience of its Online Car Buying Experience with Kristen Bell and Dax Shepard
News

News

Carvana’s New Campaign Highlights Convenience of its Online Car Buying Experience with Kristen Bell and Dax Shepard

2025-01-21 18:59 Last Updated At:19:21

PHOENIX--(BUSINESS WIRE)--Jan 21, 2025--

Carvana (NYSE: CVNA), an industry pioneer for buying and selling used cars online, today announced a new chapter in its collaboration with Kristen Bell and Dax Shepard. The duo stars in a brand-newcommercial highlighting how Carvana’s intuitive platform makes finding and buying your next car easier than ever, no matter how you shop.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250121479071/en/

“Kristen and Dax’s comedic chemistry captures what makes Carvana unique: a stress-free car-buying experience tailored to everyone’s style,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “Whether you’re quick to decide like Kristen or a meticulous researcher like Dax, Carvana’s tools empower all of our customers to confidently find the right car, their way.”

Developed by Carvana's in-house creative team, the campaign showcases Bell and Shepard's trademark humor as they browse Carvana’s expansive inventory with their own distinct approach. In a comedic twist, both independently choose the same vehicle, proving that great minds really do think alike and demonstrating the ease of finding the perfect vehicle match with Carvana.

This campaign will reach audiences nationwide across digital and broadcast platforms in the coming weeks. By offering best-in-class digital tools and transparency in every step, Carvana ensures that customers can make informed decisions on their own terms and confidently purchase their next vehicle online with ease.

About Carvana

Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade-in, and complete a purchase entirely online with the convenience of delivery or local pick-up as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.

For more information, please visit www.carvana.com.

Kristen Bell and Dax Shepard Star in Carvana's Newest Campaign (Photo: Business Wire)

Kristen Bell and Dax Shepard Star in Carvana's Newest Campaign (Photo: Business Wire)

BOSTON (AP) — When Zdeno Chara signed with the Boston Bruins in 2006, the No. 3 he wore early in his career had already been retired by the Original Six franchise.

So he picked No. 33 without giving it much thought.

“Little did I know how meaningful 33 was,” Chara said on Thursday night before his number was raised to the TD Garden rafters not far from where Larry Bird's No. 33 already hangs in Celtics green.

It is the 13th number retired by the Bruins, and the latest in a collection of Hall of Fame defenseman that runs from Eddie Shore to Bobby Orr to Raymond Bourque.

“It's a huge honor,” Chara told reporters. "I can’t explain to you how honored I feel. I’m humbled about being selected to be one of the numbers being retired. Being with that history, forever."

The 2009 Norris Trophy winner and a 2025 Hockey Hall of Fame inductee, Chara spent 14 of his 24 NHL seasons in Boston, leading the Bruins to the 2011 Stanley Cup championship. His 1,680 games is the most of any NHL defenseman; at 6 feet, 9 inches (2.06m), he is the tallest player in league history, and his 108.8 mph (175.1 kmh) slap shot in the 2012 skills competition remains the NHL record.

But his teammates and other Bruins attending Thursday's ceremony said Chara's biggest contribution was signing with a team that hadn't won a playoff series in six years — “the best decision I ever made” — and turning them into champions.

“Things really changed when Zee came here as a free agent,” Bourque said. "From that point on, the culture and everything that comes with that, and the success and the run that they had, he was such a big part of that.

“He’s a legend,” Bourque said. “He really deserves to be up there.”

Bourque was among the former Bruins greats in attendance, along with Orr — both of them, like Chara, Boston defensemen who finished their careers elsewhere on their way to the Hall of Fame. They arrived via gold carpet that led them past adoring fans and the statue of Orr flying through the air following his Cup-winning goal in the 1970 finals.

Other fellow retired number honorees in attendance included Cam Neely, Willie O’Ree, Rick Middleton, Terry O'Reilly and John Bucyk. The current Bruins sat on the bench, all wearing Chara jerseys.

Five members of the 2011 roster — Patrice Bergeron, Mark Recchi, Dennis Seidenberg, David Krejci and Tuukka Rask — carried the retired number onto the ice, and teammate Andrew Ference served as emcee.

In his speech, Chara read the names of every player on the Bruins last Cup winners. Asked why, he said after: “Without championships, you are not going to be successful, you’re not going to be recognized.

"The championships, that’s what they do. They raise everyone, they extend careers for everyone,” he explained. "They create dynasties. They create stories. They create memories. They created what we’re experiencing tonight.

"It’s very simple: Once you win the championship, everything gets so much better for everyone. And the most beautiful thing about it: You create extended families with each other. It’s true. You have bonds, you have friendships that are now still forever. It’s amazing; it’s like you’re seeing your brother. You trust the person; you know everything about them. And anytime anybody needs something, you’re there for them.

“That’s what winning championships do,” he said. “Not just for a career, but for the rest of your lives, it means something very special.”

The ceremony at center ice featured a “Big Zee” ice sculpture flanking the podium and a large No. 33 behind it. Fans were asked to get in their seats two hours early, and the full TD Garden erupted in a giant shout of “Zee!” followed by an extended cheer of “Thank you, Chara!”

A highlight video featured former Bruins Brad Marchand and current coach Marco Sturm, Chara's teammate from 2006-10. Many of them spoke of the way Chara led by example.

“He wasn’t really a ‘Rah, rah!’ guy,” former Bruins forward and current team president Neely said, “but when he spoke, it was with a purpose.”

And so, when it was time to raise his No. 33 to the rafters, Chara stood by with his wife, Tatiana, while their children — Zack, Ben and Elliz — pulled the ropes.

“That’s the biggest reward for me: To see my children and my family doing it instead of me. I think I get better joy watching them doing it than the joy of me doing it because it's so much more meaningful,” he explained. "They deserve that more than me."

AP NHL: https://apnews.com/hub/nhl

Former Boston Bruins captain Zdeno Chara speaks during his number retirement ceremony before an NHL hockey game between the Boston Bruins and the Seattle Kraken Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara speaks during his number retirement ceremony before an NHL hockey game between the Boston Bruins and the Seattle Kraken Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara leads his family over to his number "33" to raise it to the rafters before an NHL hockey game between the Boston Bruins and the Seattle Kraken, Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara leads his family over to his number "33" to raise it to the rafters before an NHL hockey game between the Boston Bruins and the Seattle Kraken, Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara, center, waves to the crowd during his number retirement ceremony, as Bruins' players with their number already retired, from left, Willie O'Ree, Rick Middleton, Terrry O'Reilly, Cam Neely, emcee Andrew Ferrance and Bobby Orr look on before an NHL hockey game between the Boston Bruins and the Seattle Kraken, Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara, center, waves to the crowd during his number retirement ceremony, as Bruins' players with their number already retired, from left, Willie O'Ree, Rick Middleton, Terrry O'Reilly, Cam Neely, emcee Andrew Ferrance and Bobby Orr look on before an NHL hockey game between the Boston Bruins and the Seattle Kraken, Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara's number "33" is raised to the rafters at TD Garden before an NHL hockey game between the Boston Bruins and the Seattle Kraken Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Former Boston Bruins captain Zdeno Chara's number "33" is raised to the rafters at TD Garden before an NHL hockey game between the Boston Bruins and the Seattle Kraken Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Bobby Orr applauds, left bottom, as former Boston Bruins captain Zdeno Chara waves to the crowd during his number retirement ceremony before an NHL hockey game between the Boston Bruins and the Seattle Kraken, Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

Bobby Orr applauds, left bottom, as former Boston Bruins captain Zdeno Chara waves to the crowd during his number retirement ceremony before an NHL hockey game between the Boston Bruins and the Seattle Kraken, Thursday, Jan. 15, 2026, in Boston. (AP Photo/Winslow Townson)

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