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Saudi minister welcomes Chinese visitors as Saudi Arabia aims to boost tourism

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Saudi minister welcomes Chinese visitors as Saudi Arabia aims to boost tourism

2025-01-21 22:58 Last Updated At:01-22 02:27

Saudi Arabia's tourism minister Ahmed Al-Khateeb said he welcomed the arrival of more tourists from China, highlighting it as a major market for Saudi Arabia which is aiming to build a thriving tourism economy in line with its ambitious Saudi Vision 2030.

In an interview on Monday with China Global Television Network (CGTN) at the World Economic Forum in Davos, Al-Khateeb discussed the country's hopes for a robust tourism sector that will grow its contribution to national GDP to 10 percent by 2030.

"For us in Saudi Arabia, travel and tourism is a main pillar of our 2030 vision where we opened up this sector back in 2019 for people to come and explore the beauty and the culture, and the welcoming nation of Saudi Arabia and to further diversify our economy and make it more resilient. Therefore, tourism for us in Saudi Arabia is very, very important. We are investing heavily in the sector to build new destinations and therefore, for us in Saudi Arabia, travelers and tourism is very, very important, and we want to take it from about five percent of our economy to 10 percent by 2030, which is the global average," he said.

Al-Khateeb said that Saudi Arabia has improved its tourism offering to attract more visitors from China, especially young people.

"They (Chinese) are coming to explore our Arabian hospitality because they love it. We are a very welcoming nation. They want to explore also the culture and the history in Saudi Arabia, and many other civilizations passed and left behind their history and heritage, and also to enjoy the mountains in the south and enjoy our culture. Therefore, for us, China is a very important market. We are building and enriching our content for the future travelers, especially the younger generation, to come and enjoy the vast and attractive offerings by the country," he said.

Saudi minister welcomes Chinese visitors as Saudi Arabia aims to boost tourism

Saudi minister welcomes Chinese visitors as Saudi Arabia aims to boost tourism

From traditional Chinese medicine museums to wellness retreats and time-honored pharmacies, traditional Chinese medicine is becoming a new way for international visitors to experience China.

A recent survey by the China Tourism Academy shows that more than 60 percent of inbound tourists list experiencing Chinese culture as one of their main reasons for traveling to the country.

In Sanya city of south China's Hainan Province, visitors from Russia, Germany and France were taking part in traditional Chinese wellness activities by the sea, combining climate, therapy and culture into a new "tourism plus wellness" experience.

"I knew about the very welcoming, family-like atmosphere of this clinic, so I came here for treatment and relaxation. And I discovered a magnificent sea," said Nali, a tourist.

In east China's Zhejiang Province, global tourists are learning to make herbal sachets at a centuries-old Chinese medicine pharmacy, getting hands-on experience with traditional herbs and practices.

"I have heard about traditional Chinese medicine for a long time, but I didn't expect what I saw. I was very impressed. Chinese medicine is very natural. Maybe that is one of the biggest advantages of Chinese medicine," said Peyov Peev, a Bulgarian tourist.

Overseas tourists experience ancient Chinese exercise, traditional Chinese medicine

Overseas tourists experience ancient Chinese exercise, traditional Chinese medicine

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