President Donald Trump signed an executive order on artificial intelligence Thursday that will revoke past government policies his order says “act as barriers to American AI innovation."
To maintain global leadership in AI technology, "we must develop AI systems that are free from ideological bias or engineered social agendas,” Trump's order says.
The new order doesn't name which existing policies are hindering AI development but sets out to track down and review “all policies, directives, regulations, orders, and other actions taken” as a result of former President Joe Biden's sweeping AI executive order of 2023, which Trump rescinded Monday. Any of those Biden-era actions must be suspended if they don't fit Trump's new directive that AI should “promote human flourishing, economic competitiveness, and national security.”
Last year, the Biden administration issued a policy directive that said U.S. federal agencies must show their artificial intelligence tools aren’t harming the public, or stop using them. Trump’s order directs the White House to revise and reissue those directives, which affect how agencies acquire AI tools and use them.
Biden’s executive order, the Trump administration said, “established unnecessarily burdensome requirements for companies developing and deploying AI that would stifle private sector innovation and threaten American technological leadership.”
Trump's order also calls for the development of an AI action plan within 180 days. Leading the work will be a small group of White House tech and science officials, including a new Special Advisor for AI and Crypto — a role Trump has given to venture capitalist and former PayPal executive David Sacks.
Trump repealed Biden’s 2023 guardrails for fast-developing AI technology just hours after returning to the White House on Monday.
The new actions threaten to erase some of the Biden administration’s efforts -- championed by then-Vice President Kamala Harris -- to curb government use of the kinds of AI tools that have been found to unfairly discriminate based on race, gender or disability, from medical diagnosis chatbots spouting false information to face recognition technology tied to wrongful arrests of Black men.
Until Thursday, it wasn't clear if Trump planned to replace Biden's signature AI policy with his own order. Trump had also signed executive orders on AI in his previous term, including a 2019 order directing federal agencies to prioritize research and development in AI that is still on the books.
Alondra Nelson, former acting director of the White House Office of Science and Technology Policy under Biden, said Trump’s order seemed “backward looking” because agencies would be tasked with reviewing initiatives “that are already helping people, with an implicit intent to unwind them.”
The Biden administration’s AI policies, she added, were aimed at protecting both innovation and the public.
“In 60 days, we’ll know which Americans’ rights and safety the Trump Administration believes deserves to be protected in the age of AI, and if there will be a level playing field for every technologist, developer, and innovator or just the tech billionaires,” Nelson said.
Much of Biden’s 2023 order set in motion a sprint across government agencies to study AI's impact on everything from cybersecurity risks to its effects on education, workplaces and public benefits, with an eye on ensuring AI tools weren't harming people. That work is largely done.
One major piece that remained — until Trump rescinded it Monday — was a requirement that tech companies building the most powerful AI models share details with the government about the workings of those systems before they are unleashed to the public.
The Trump order's focus on “human flourishing” echoes the language of his campaign's long-held promise to cancel Biden's AI policy once back in the White House. It's also in line with ideas espoused by Trump adviser Elon Musk, who has warned against the dangers of what he calls “woke AI” that reflects liberal biases.
In a statement, Americans for Responsible Innovation, a nonprofit organization, said Trump has “made it clear from day one that his top priority on AI is out-innovating the rest of the world.”
“Today’s executive order is a placeholder until the administration has a chance to develop a full strategy for executing that vision,” said the organization’s executive director, Eric Gastfriend.
Agencies had already frozen work on AI policies initiated by the last administration following Trump’s repeal of Biden’s executive order on Monday, Gastfriend said.
“This new instruction shouldn’t come as a surprise,” he said.
President Donald Trump talks to reporters as he signs executive orders in the Oval Office of the White House, Thursday, Jan. 23, 2025, in Washington. (AP Photo/Ben Curtis)
President Donald Trump signs an executive order in the Oval Office of the White House, Thursday, Jan. 23, 2025, in Washington. (AP Photo/Ben Curtis)
MCLEAN, Va.--(BUSINESS WIRE)--Jan 15, 2026--
Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115804669/en/
The launch of Apartment Collection by Hilton allows the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
Designed to provide flexibility for guests to stay their way, Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions — from a family getaway or friends’ reunion to an extended work trip where business travelers need comfort and consistency. Featuring chef-ready kitchens, spacious separate living areas, and on-site laundry, each distinct property is located in the heart of sought-after destinations – offering guests easy access to both must-go-to destinations and unique, under-the-radar gems. Each stay delivers an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living. Guests will be thoughtfully hosted, with dedicated team members available on-site 24/7 to provide support and ensure guests feel cared for.
To bring this vision to life, Hilton is launching this brand in partnership with Placemakr—a leading brand and management company in the furnished and unfurnished apartment sectors. Placemakr’s proven operational model brings deep multi-family expertise to launch Hilton’s growth in this expanding segment. Placemakr has leveraged organic growth and asset-light management agreements with its business model and is centered on partnering with multi-family building owners to convert either an entire building or a subset of units in an apartment building into furnished short-term rentals. Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand, given the popularity of the apartment-style hospitality market.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
Powered by Hilton’s trusted brand standards, Apartment Collection by Hilton will maintain consistent quality across every property, with every stay integrated into Hilton’s booking and loyalty systems, ensuring reliability and peace of mind for guests and owners alike. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.
“After an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton’s new lodging category,” said Chris Silcock, president, global brands and commercial services, Hilton. “We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods, and Placemakr shares that vision. For nearly a decade, they’ve demonstrated a strong commitment to guests through high product standards and exceptional service.”
Each Apartment Collection by Hilton property will be thoughtfully designed to support guests’ routines and provide flexible spaces for real life. Guests will also enjoy access to fitness centers and select properties may also feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.
“Placemakr is proud to bring our deep expertise in the furnished apartment space to this innovative new brand with Hilton,” said Bao Vuong, co-founder and president, Placemakr. “We’re thrilled for Hilton guests and Hilton Honors members to experience what we’ve built over the past decade. We’ve pioneered the furnished apartments asset class property by property, stay by stay, and to continue that work alongside the world’s most valuable hotel brand is so exciting.”
“We’re also excited for what this means for our real estate partners,” added Jason Fudin, co-founder and CEO, Placemakr. “Hilton’s industry-leading commercial engine and scale will help create even more value for our partners while accelerating our mission to maximize the value of real estate through flexibility. This marks a new chapter in flexible real estate, and we couldn’t be more excited.”
Apartment Collection by Hilton will participate in Hilton Honors, the award-winning guest loyalty program with more than 235 million members for Hilton’s portfolio of world-class brands. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton’s direct channels and have access to instant benefits, including exclusive member discounts and free standard Wi-Fi.
PJT Partners and Goldman Sachs & Co. LLC were the strategic financial advisors on this partnership for Hilton and Placemakr, respectively.
For more information, visit Stories From Hilton.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,X, LinkedIn,Instagram and YouTube.
About Placemakr
Placemakr is a hospitality brand and management company focused on the furnished apartment space. The company transforms multifamily properties into a unique blend of apartment living and hospitality and has been the pioneer of the flexible living asset class. Placemakr's innovative tech-enabled platform provides an unmatched experience for its guests and residents, combining the advantages of apartment living with the services and reliability of a hotel, all within a single building. Placemakr's thoughtfully curated spaces in carefully selected neighborhoods offer guests and residents the flexibility to stay for a night, a year, or any duration in between.
Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton
