The China Media Group (CMG) hosted the "Prelude to the Spring Festival Gala" event in Madrid, Spain on Wednesday, fascinating visitors with performances showcasing Chinese intangible cultural heritage and interactive folk activities.
In a video address, CMG President Shen Haixiong noted that the Spring Festival, or the Chinese Lunar New Year, was listed in December 2023 as a United Nations floating holiday in its calendar of conferences and meetings, starting from 2024, and inscribed on the UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in 2024. From being a "Chinese New Year" to becoming a "Global New Year," the Spring Festival now shines with its unique charm in the flourishing garden of world civilizations.
The CMG Spring Festival Gala, which has been held for 42 consecutive years, has become the world's most-watched New Year cultural and artistic TV program, Shen said.
As the first CMG Spring Festival Gala since the festival was inscribed on UNESCO's list, this year's gala will fully leverage CMG's communication advantages of 82 languages to present to audiences both at home and abroad a joyful and auspicious cultural feast with the integration of CMG's "5G+4K/8K+AI" technological innovations, he added.
Shen said that CMG sincerely invites global audiences to join this grand cultural celebration, hoping to bring the warmth of home to overseas Chinese and share this rich Chinese cultural feast with international friends through the high-quality program filled with creativity and artistry.
Yao Jing, Chinese Ambassador to Spain, attended the event and delivered a speech.
Zurab Pololikashvili, secretary-general of the United Nations Tourism, highlighted the global appeal of the Spring Festival through a video message.
"We always are celebrating Chinese New Year here in the organization. It's a holiday for everyone. And of course all the world is celebrating it, not only our organization. And this is a big celebration and we are very proud and very happy to be -- an honor to be -- a part of this nice day. I saw this very nice show and performance and I want to wish all the best to all participants. And I'm sure that this year's edition will be also very interesting, nice and beautiful celebration of these happy days," he said.
At the event, a promotional video for the Spring Festival Gala was shown, which received enthusiastic praise and anticipation from the visitors.
"Our whole family will watch the Spring Festival Gala. On the Chinese New Year's Eve, we plan to enjoy Chinese food and celebrate the night in a unique way. We want to teach our daughter Chinese culture, so we will prepare the meal together and then we will watch the Gala and enjoy the meal," said a Spanish visitor.
"I really want to visit China to experience authentic Chinese food and immerse myself in the Spring Festival culture. I have seen many amazing programs in the Spring Festival Gala, including not just singing and dancing, but also drone shows," said another Spanish visitor.
The event also featured performances and activities highlighting Chinese intangible cultural heritage, such as the writing of the Chinese character "Fu," meaning fortune and luck in English, as well as magical face-changing in Sichuan Opera.
Promotion event of Spring Festival Gala held in Spain
Promotion event of Spring Festival Gala held in Spain
