SYDNEY--(BUSINESS WIRE)--Feb 4, 2025--
Particular Audience has launched the third phase of its groundbreaking Retail Media platform, available now to existing clients on DiscoveryOS.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250204012802/en/
This release introduces an expansive suite of new features designed to enhance ad placement precision, streamline campaign management, and unlock powerful first-to-market targeting capabilities. Available as an end-to-end platform, and/or as interoperable modules in any Retail Media technology stack.
Keyword-based retail media is dying. The future is AI-driven personalized eCommerce.
"In three years, manual targeting in Retail Media will be obsolete, just as Meta's Advantage+ and Google's PMAX have replaced outdated manual workflows," said James Taylor, Founder & CEO of Particular Audience. "We have been driving this change since 2020, with years of dedicated R&D."
Most retail media platforms are built on legacy systems that weren’t designed for true AI-driven, multi-modal personalization. Particular Audience predicts intent before the customer even expresses it. "Platforms that rely on outdated keyword targeting, miss up to 80% of revenue potential—especially from shoppers who don’t search. At Particular Audience, we built the market's only AI-first retail media platform. It automatically predicts what shoppers want—not just based on keywords," said Imon Hoque, CTO at Particular Audience.
Following the success of Adaptive Transformer Search, Particular Audience has now launched its most ambitious product update yet.
Launch Highlights
Automation That Works
Next-Generation Display
Data-Driven AdOps
“This is a massive expansion of DiscoveryOS,” said James Taylor. “PA isn’t just another retail media platform—it’s an AI company at its core. Every ad and recommendation should be hyper-personalized in real time. That’s what we’re delivering.”
Retailers unlock more revenue with less manual work. Brands see higher engagement and better ad performance.
"These aren’t minor optimizations," said Beth Smith, Head of Customer Success. "By replacing legacy keyword-first models with Adaptive Transformer Search, we've seen sponsored product fill rate more than double in the first week."
The Competitive Advantage
Retail Media is evolving, and Particular Audience is leading that transformation. PA's AI-driven approach enables retailers to drive ad revenue beyond what was previously possible, while brands achieve unmatched precision in their campaigns. This launch represents the next stage in retail media, shifting from manual processes to intelligent automation.
With this release, Particular Audience has eliminated friction, enhanced performance, and provided customers with tools that deliver undeniable revenue-driving outcomes. The future of eCommerce belongs to retailers who adopt AI-first strategies now.
The European Accessibility Act & Retail Media
With 87 million people in the EU living with disabilities, accessibility is essential. The European Accessibility Act (EAA) mandates compliance by June 28, 2025, with legal penalties for non-compliance.
Retailers who embrace accessibility early benefit from:
What’s Next?
Upcoming releases include:
For more information, visit www.particularaudience.com.
About Particular Audience
Particular Audience is the #1 AI-driven retail media platform, powering both organic and sponsored personalized product discovery. With operations across the U.S., U.K., Canada, and Australia, PA partners with the world’s most ambitious retailers including Target, Petbarn, and Hamleys.
Advanced search and recommendation technology is the foundation of successful Retail Media.
Incremental Share of Voice (Graphic: Business Wire)
ALEPPO, Syria (AP) — First responders on Sunday entered a contested neighborhood in Syria’ s northern city of Aleppo after days of deadly clashes between government forces and Kurdish-led forces. Syrian state media said the military was deployed in large numbers.
The clashes broke out Tuesday in the predominantly Kurdish neighborhoods of Sheikh Maqsoud, Achrafieh and Bani Zaid after the government and the Syrian Democratic Forces, the main Kurdish-led force in the country, failed to make progress on how to merge the SDF into the national army. Security forces captured Achrafieh and Bani Zaid.
The fighting between the two sides was the most intense since the fall of then-President Bashar Assad to insurgents in December 2024. At least 23 people were killed in five days of clashes and more than 140,000 were displaced amid shelling and drone strikes.
The U.S.-backed SDF, which have played a key role in combating the Islamic State group in large swaths of eastern Syria, are the largest force yet to be absorbed into Syria's national army. Some of the factions that make up the army, however, were previously Turkish-backed insurgent groups that have a long history of clashing with Kurdish forces.
The Kurdish fighters have now evacuated from the Sheikh Maqsoud neighborhood to northeastern Syria, which is under the control of the SDF. However, they said in a statement they will continue to fight now that the wounded and civilians have been evacuated, in what they called a “partial ceasefire.”
The neighborhood appeared calm Sunday. The United Nations said it was trying to dispatch more convoys to the neighborhoods with food, fuel, blankets and other urgent supplies.
Government security forces brought journalists to tour the devastated area, showing them the damaged Khalid al-Fajer Hospital and a military position belonging to the SDF’s security forces that government forces had targeted.
The SDF statement accused the government of targeting the hospital “dozens of times” before patients were evacuated. Damascus accused the Kurdish-led group of using the hospital and other civilian facilities as military positions.
On one street, Syrian Red Crescent first responders spoke to a resident surrounded by charred cars and badly damaged residential buildings.
Some residents told The Associated Press that SDF forces did not allow their cars through checkpoints to leave.
“We lived a night of horror. I still cannot believe that I am right here standing on my own two feet,” said Ahmad Shaikho. “So far the situation has been calm. There hasn’t been any gunfire.”
Syrian Civil Defense first responders have been disarming improvised mines that they say were left by the Kurdish forces as booby traps.
Residents who fled are not being allowed back into the neighborhood until all the mines are cleared. Some were reminded of the displacement during Syria’s long civil war.
“I want to go back to my home, I beg you,” said Hoda Alnasiri.
Associated Press journalist Kareem Chehayeb in Beirut contributed to this report.
Sandbag barriers used as fighting positions by Kurdish fighters, left inside a destroyed mosque in the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)
Burned vehicles at one of the Kurdish fighters positions at the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)
People flee the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)
A Syrian military police convoy enters the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)
Burned vehicles and ammunitions left at one of the Kurdish fighters positions at the Sheikh Maqsoud neighborhood, where clashes between government forces and Kurdish fighters have been taking place in the northern city of Aleppo, Syria, Sunday, Jan. 11, 2026. (AP Photo/Ghaith Alsayed)
