 |
In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
|
All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
-- ENDS –
All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
-- ENDS –
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Reveals Growing Interest for Year-End Domestic Travel with Kuala Lumpur at the Forefront in 2025
