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In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
SINGAPORE, Jan. 14, 2026 /PRNewswire/ -- From graphic design and 3D modeling to 4K video editing and animation rendering, DeskIn enables a truly seamless cross-device workflow for creative professionals.
As hybrid work and global collaboration become the norm, creative teams face mounting friction. Designers need real-time client feedback but struggle with file transfer delays. Video editors juggle massive assets across devices. 3D artists rely on high-performance workstations that tether them to a single location.
Traditional remote solutions have consistently fallen short–introducing compressed visuals, inaccurate color, audio-video desynchronization, and limited support for professional peripherals. These compromises undermine the core requirements of creative work: visual fidelity, real-time interaction, and flexible access to computing resources.
Developed by Singapore-based Zuler Technology Pte Ltd, DeskIn addresses these challenges head-on. By integrating eight core technologies, DeskIn creates a professional-grade remote creation environment built specifically for modern creative workflows.
Eight Core Technologies Designed for Creative Professionals
1. True Color 4:4:4 Visual Transmission
Lossless color transmission preserves full Adobe RGB and DCI-P3 wide-gamut data to meet the demands of professional color grading, retouching, and print-ready workflows.
2. Ultra-Smooth, Low-Latency Control
Keyboard, mouse, and stylus input latency below 40ms delivers immediate feedback and fluid control—critical for animation, video editing, and precision design work.
3. Seamless Cross-Platform Connectivity
Connect effortlessly across Windows, macOS, iOS, and Android, eliminating OS barriers and enabling truly flexible device workflows.
4. Adaptive Quality and Frame-Rate Optimization
DeskIn dynamically adjusts resolution (up to 4K) and frame rate (up to 240FPS) based on task requirements–balancing visual clarity with smooth interaction.
5. Integrated Real-Time Collaboration Features
Built-in screen annotation, synchronized cursors, voice calls, and text chat create a review experience that feels as immediate as working side by side.
6. Comprehensive Professional Peripheral Support
Plug-and-play compatibility with Wacom tablets, professional microphones, and cameras—no driver troubleshooting, no workflow disruption.
7. Intelligent Screen Management
- Screen Extension: Turn tablets, smartphones, or spare laptops into additional displays for your main computer, instantly expanding your workspace.
- Screen Mirroring: Creative output can also be mirrored in real time–with flexible support for one-to-one or one-to-many mirroring–allowing designers to share work with a single reviewer or multiple stakeholders in different locations for live feedback and approvals.
- Virtual Multi-Screen Deployment: Create up to three virtual extended screens for the remote (controlled) devices–even if it has only a single physical monitor. This allows creators to work in true multi-screen layouts locally, regardless of the host device's hardware limitations.
- Multi-Screen Viewing and Layout Management: View multiple remote screens simultaneously as independent windows (e.g., Photoshop, Premiere Pro, Figma) and switch between optimized creative layouts with a single click for faster, more efficient workflows.
8. Lossless High-Speed File Transfer
DeskIn enables direct, cross-system file transfer in original formats: no compression, no conversion, no quality loss. This ensures creative teams can move assets quickly and reliably, without breaking workflows or compromising quality.
- Transfer speeds up to 12MB/s with resume support for interrupted uploads.
- No limits on file quantity, format, or size.
- Batch-sync large design assets, video projects, and massive 3D resource libraries with ease.
By combining these eight core capabilities, DeskIn delivers a fully integrated, high-performance, and location-independent collaboration engine for designers, video editors, animators, and cross-media creative teams—freeing creativity from the constraints of devices and geography.
Eight Creative Scenarios: Unleashing Creative Productivity with DeskIn, Anywhere
| Professions | Scenarios | Needs met by DeskIn |
| 1. Web/UI/UX Designers | Conduct live design reviews with remote clients or teams, or continue working on a company iMac from a personal Windows PC at home. | 1)Ensure Figma designs display identical colors across all devices. 2)Annotate and discuss revisions directly on the design in real time. 3)Instantly synchronize large Illustrator source files and assets. |
| 2. Photographers & Retouchers | Select and edit massive RAW photo libraries stored on a home NAS while traveling, or collaborate remotely on Photoshop retouching. | 1)Rapidly browse and load thousands of high-resolution images. 2)Perform accurate color correction even on mobile devices. 3)Efficiently share and process large-format image outputs. |
| 3. Industrial Designers | Collaborate remotely on high-precision CAD models and CMF (Color, Material, Finish) reviews for products like automobiles or consumer electronics. | 1)Inspect complex 3D models with real-time, lag-free rotation and zoom. 2)Accurately evaluate material color and lighting effects. 3)Work cross-platform (e.g., running Windows-based SolidWorks on a Mac). |
| 4. Dental and Medical Digital Designers | Dentists collaborate remotely with labs to adjust 3D dental crowns or aligners, requiring precise visualization of model details and color. | 1)Remote access to specialized software such as 3Shape. 2)Accurate transmission of 3D model color and fine details. 3)Full support for high-precision drawing tablets. |
| 5. Architectural & Interior Designer | Presenting renderings or BIM models to clients; modify drawings on-site by remotely connecting to office workstations. | 1)Smooth, high-definition display of complex renders and AutoCAD 3D models.
2)Run demanding design software seamlessly on mobile devices (e.g., iPad). 3)Manage multiple views simultaneously—plans, materials, and schedules. |
| 6. Game & Animation Artists | Collaborate remotely on game concept art, 3D character modeling, and animation, or connect from home to studio render farms. | 1)Instant stylus response for precise digital painting and model sculpting. 2)Remote access to high-performance hardware for real-time render previews. 3)High-speed synchronization of large art assets libraries (textures, models). |
| 7. Video Editors | Using a lightweight laptop while traveling to remotely connect to home or office editing workstations and work on 4K timelines. | 1)Smooth HD preview of source footage and responsive timeline scrubbing in Premiere Pro. 2)Rapid transfer of large video files. 3)Real-time screen sharing with directors or clients for review and discussion |
| 8. Film Colorists | Remotely operating studio-based DaVinci Resolve systems from home for color grading and VFX collaboration. | 1)Absolute color fidelity with lossless, wide-gamut video transmission. 2)Exceptionally fluid operation that preserves the rhythm of grading sessions. |
Professions
Scenarios
Needs met by DeskIn
1. Web/UI/UX Designers
Conduct live design reviews with remote clients or teams, or continue working on a company iMac from a personal Windows PC at home.
1)Ensure Figma designs display identical colors across all devices.
2)Annotate and discuss revisions directly on the design in real time.
3)Instantly synchronize large Illustrator source files and assets.
2. Photographers & Retouchers
Select and edit massive RAW photo libraries stored on a home NAS while traveling, or collaborate remotely on Photoshop retouching.
1)Rapidly browse and load thousands of high-resolution images.
2)Perform accurate color correction even on mobile devices.
3)Efficiently share and process large-format image outputs.
3. Industrial Designers
Collaborate remotely on high-precision CAD models and CMF (Color, Material, Finish) reviews for products like automobiles or consumer electronics.
1)Inspect complex 3D models with real-time, lag-free rotation and zoom.
2)Accurately evaluate material color and lighting effects.
3)Work cross-platform (e.g., running Windows-based SolidWorks on a Mac).
4. Dental and Medical Digital Designers
Dentists collaborate remotely with labs to adjust 3D dental crowns or aligners, requiring precise visualization of model details and color.
1)Remote access to specialized software such as 3Shape.
2)Accurate transmission of 3D model color and fine details.
3)Full support for high-precision drawing tablets.
5. Architectural & Interior Designer
Presenting renderings or BIM models to clients; modify drawings on-site by remotely connecting to office workstations.
1)Smooth, high-definition display of complex renders and AutoCAD 3D models.
2)Run demanding design software seamlessly on mobile devices (e.g., iPad).
3)Manage multiple views simultaneously—plans, materials, and schedules.
6. Game & Animation Artists
Collaborate remotely on game concept art, 3D character modeling, and animation, or connect from home to studio render farms.
1)Instant stylus response for precise digital painting and model sculpting.
2)Remote access to high-performance hardware for real-time render previews.
3)High-speed synchronization of large art assets libraries (textures, models).
7. Video Editors
Using a lightweight laptop while traveling to remotely connect to home or office editing workstations and work on 4K timelines.
1)Smooth HD preview of source footage and responsive timeline scrubbing in Premiere Pro.
2)Rapid transfer of large video files.
3)Real-time screen sharing with directors or clients for review and discussion
8. Film Colorists
Remotely operating studio-based DaVinci Resolve systems from home for color grading and VFX collaboration.
1)Absolute color fidelity with lossless, wide-gamut video transmission.
2)Exceptionally fluid operation that preserves the rhythm of grading sessions.
DeskIn's Security: Built for Professional and Enterprise Trust
Security is foundational to DeskIn and is reinforced through a multi-layered protection framework.
Flexible Access Control:
Comprehensive Protection:
International Standards & Encryption:
Enterprise editions further extend security with advanced network policies that integrate deeply with existing corporate systems to jointly defend against potential network threats.
Ready to Transform Your Creative Workflow?
With true-color transmission, seamless cross-platform collaboration, and intelligent multi-screen workflows, DeskIn fundamentally redefines how creative work gets done. If you are ready to unlock a professional, efficient, and borderless creative experience, now is the perfect time to act.
From now until January 31, 2026—Purchase DeskIn's "Performance Edition" and use the code [TWKICK26] to enjoy 30% off the annual plan at only US$11.66/month. Visit the DeskIn official website (https://deskin.io) today and unlock unlimited creative potential.
Conclusion: How DeskIn Redefines the Boundaries of Creative Collaboration
In an era where globalization and digital creation are deeply intertwined, DeskIn does more than eliminate distance. It transforms "remote creation" into a proactive productivity engine. When every frame is transmitted without loss, every brushstroke syncs in real time, and every render can be accessed flexibly, creative work returns to its essence: realizing inspiration, not overcoming technical barriers.
DeskIn's intelligent creative engine is the foundation of this shift. DeskIn's mission remains clear: to empower every creative professional, anywhere, on any device, with unrestricted access to the tools, resources, and environment they need to create freely.
About Zuler Technology PTE. LTD.
Zuler Technology PTE. LTD. brings over a decade of software development experience and a deep understanding of the core challenges in remote connectivity. DeskIn, created by Singapore-based Zuler Technology Pte. Ltd., is powered by the proprietary ZeroSync® Engine. To date, DeskIn has achieved over 180 million device installations, 40 million users, and thousands of enterprise clients worldwide, solidifying its position as a global leader in the remote desktop and cloud computing fields.
Learn more about DeskIn: https://deskin.io/
For media inquiries, please contact:
Name: Benjamin Lee
Title: Head of Global Marketing
Company: Zuler Technology Pte. Ltd.
Email: support@deskin.io
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DeskIn Redefines Remote Creation: Powering Borderless Design & Creative Production in the AI Era
