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In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
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Landmark cross-country handcycle journey highlights Trusted Thailand initiative and affirms the Kingdom as a secure and inclusive destination
BANGKOK, April 2, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT), in partnership with AFS Thailand, celebrates the successful completion of Jimmy Pelletier World Tour Stage 5: Thailand, marking a 47-day cross-country journey that highlights the Kingdom's strong safety standards, inclusive tourism approach and readiness to welcome global travellers with confidence.
The Canadian Paralympian completed a handcycle route spanning more than 30 provinces across all regions of Thailand, the only Asian destination in his 13-stage global project. This milestone reinforces TAT's Trusted Thailand initiative, which advances traveller confidence through high safety standards, seamless facilitation and coordinated support across all sectors.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "The success of Jimmy Pelletier's World Tour Stage 5 in Thailand reflects the strength of our Trusted Thailand initiative, demonstrating that the Kingdom is a safe, secure and inclusive destination where travellers can explore with confidence. Through nationwide collaboration, we ensured a smooth and well-supported experience across every stage of this remarkable project."
The Thailand stage ran from 14 February to 1 April 2026, beginning in Bangkok and continuing through Suphan Buri, Chai Nat, Nakhon Sawan, Phichit, Phitsanulok, Sukhothai, Kamphaeng Phet, Tak, Lampang, Lamphun, Chiang Mai, Chiang Rai, Phayao, Phrae and Uttaradit. The route then extended south through Phetchabun, Lop Buri, Nakhon Nayok, Chachoengsao, Rayong, Pattaya and Chon Buri, before continuing to Phuket, Phang-nga, Ranong, Chumphon, Prachuap Khiri Khan, Phetchaburi and Nakhon Pathom, concluding at AFS Thailand in Nonthaburi, with the delegation scheduled to depart Thailand on 2 April 2026 to continue the next stage in Morocco.
Throughout the journey, TAT worked closely with local offices and partners to provide logistical support, facilitate travel and ensure a safe, seamless experience. Supported by strong coordination across agencies and the warm hospitality of local communities nationwide, the successful execution reinforces Thailand's reputation for reliability, well-managed travel infrastructure and consistent standards of safety, service and accessibility. The experience left a strong impression on Mr. Pelletier and his team, who were visiting Thailand for the first time.
Highlights, photographs and footage from the journey across Thailand's iconic destinations have been shared continuously via the project website and the official Tour du Monde Jimmy Pelletier World Tour Facebook page.
This successful milestone further affirms Thailand's standing as a safe and inclusive destination, where quality, confidence and Tourism for All come together to deliver world-class travel experiences.
Notes to editors: The Jimmy Pelletier Cycling Ride — La Randonnée Jimmy Pelletier — is a 13-stage global cycling project raising awareness and funds for Adaptavie, a Quebec-based non-profit supporting people with physical, intellectual and autism-related disabilities.
Landmark cross-country handcycle journey highlights Trusted Thailand initiative and affirms the Kingdom as a secure and inclusive destination
BANGKOK, April 2, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT), in partnership with AFS Thailand, celebrates the successful completion of Jimmy Pelletier World Tour Stage 5: Thailand, marking a 47-day cross-country journey that highlights the Kingdom's strong safety standards, inclusive tourism approach and readiness to welcome global travellers with confidence.
The Canadian Paralympian completed a handcycle route spanning more than 30 provinces across all regions of Thailand, the only Asian destination in his 13-stage global project. This milestone reinforces TAT's Trusted Thailand initiative, which advances traveller confidence through high safety standards, seamless facilitation and coordinated support across all sectors.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "The success of Jimmy Pelletier's World Tour Stage 5 in Thailand reflects the strength of our Trusted Thailand initiative, demonstrating that the Kingdom is a safe, secure and inclusive destination where travellers can explore with confidence. Through nationwide collaboration, we ensured a smooth and well-supported experience across every stage of this remarkable project."
The Thailand stage ran from 14 February to 1 April 2026, beginning in Bangkok and continuing through Suphan Buri, Chai Nat, Nakhon Sawan, Phichit, Phitsanulok, Sukhothai, Kamphaeng Phet, Tak, Lampang, Lamphun, Chiang Mai, Chiang Rai, Phayao, Phrae and Uttaradit. The route then extended south through Phetchabun, Lop Buri, Nakhon Nayok, Chachoengsao, Rayong, Pattaya and Chon Buri, before continuing to Phuket, Phang-nga, Ranong, Chumphon, Prachuap Khiri Khan, Phetchaburi and Nakhon Pathom, concluding at AFS Thailand in Nonthaburi, with the delegation scheduled to depart Thailand on 2 April 2026 to continue the next stage in Morocco.
Throughout the journey, TAT worked closely with local offices and partners to provide logistical support, facilitate travel and ensure a safe, seamless experience. Supported by strong coordination across agencies and the warm hospitality of local communities nationwide, the successful execution reinforces Thailand's reputation for reliability, well-managed travel infrastructure and consistent standards of safety, service and accessibility. The experience left a strong impression on Mr. Pelletier and his team, who were visiting Thailand for the first time.
Highlights, photographs and footage from the journey across Thailand's iconic destinations have been shared continuously via the project website and the official Tour du Monde Jimmy Pelletier World Tour Facebook page.
This successful milestone further affirms Thailand's standing as a safe and inclusive destination, where quality, confidence and Tourism for All come together to deliver world-class travel experiences.
Notes to editors: The Jimmy Pelletier Cycling Ride — La Randonnée Jimmy Pelletier — is a 13-stage global cycling project raising awareness and funds for Adaptavie, a Quebec-based non-profit supporting people with physical, intellectual and autism-related disabilities.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Thailand strengthens global confidence with safe and successful Jimmy Pelletier World Tour Stage 5
