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In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
In the news release, Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation, issued 12-Feb-2025 by Appier over PR Newswire, we are advised by the company that the acquisition hasn't been completed. Complete, corrected release follows:
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
"As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins," said Chih-Han Yu, CEO and Co-founder of Appier. "With Appier's leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai's strategic market position in Europe, we believe this move will further complete our AI map, driving the growth of Appier's ROI-driven AI marketing solutions across global markets."
With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimization. The acquisition will reinforce Appier's first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.
"Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance," said Alexandre Leciel, CEO of AdCreative.ai.
As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.
Prior to AdCreative.ai (2025), Appier's strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.
Transaction Details: The transaction is expected to close on March 4, with no material impact on Appier's consolidated financial results for FY24.
ã€About Appier】
Appier is a global AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," our mission is to help businesses turn AI into ROI.
Founded in 2012, Appier is listed on the Tokyo Stock Exchange's Prime Market (Ticker: 4180) and operates in 17+ cities worldwide, enabling over 1,800 leading companies to enhance marketing performance with the latest AI technology. As AI enablers for our customers in the AI Era, Appier delivers innovative solutions that drive measurable results.
Appier's innovative offering spans three main areas: Ad Cloud, Personalization Cloud, and Data Cloud. Each cloud serves as a pillar for Appier, featuring core and supporting products powered by Appier's advanced AI technology, including generative AI (GenAI).
ã€About AdCreative.ai】
AdCreative.ai, based in Paris, France, is a leading AI-driven platform revolutionizing how businesses create advertising and marketing assets. By combining proprietary AI models, advanced technology, and a user-centric approach, AdCreative.ai empowers brands to generate high-performing ad creatives that deliver measurable ROI.
Founded in 2021 and trusted by global brands like Snapchat, Pernod Ricard, Reckitt, BNP Paribas and Chopard, the platform merges cutting-edge AI technology with advertising expertise to shape the industry's future, making campaigns faster, smarter, and more impactful. As a trusted partner in the AI era, AdCreative.ai offers innovative tools like Creative Insights, AI Video Ad Generation, and Stock Image Creation, enabling businesses to scale with precision and achieve creative excellence in their campaigns.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
HANOI, Vietnam, Jan. 3, 2026 /PRNewswire/ -- Travellive Media Group is pleased to announce the HOTLIST Travellive Editor's Pick 2025 (HOTLIST 2025), a curated project honouring outstanding brands, destinations, and individuals that have made significant contributions to the development of Vietnam's tourism industry over the past year.
HOTLIST is a expert-curated list reflecting the evolving values of the market at each stage of development. The selection process combines the expertise of a prestigious advisory council comprising both domestic and international experts, based on key criteria including quality, innovation, social impact, and sustainable growth potential.
Last year, HOTLIST 2024 made a strong impression on the tourism, hospitality, and service community by recognising more than 40 brands and 12 inspiring individuals across 28 categories spanning hospitality and resorts, destinations, technology, and experiential initiatives. The year also marked the first time HOTLIST expanded into a professional event series, featuring The Insiders Forum and the Honor Ceremony, attracting over 700 guests including senior business leaders and experts from various fields.
HOTLIST 2025: From Seed to Harvest
Entering 2025, HOTLIST is developed under the theme "From Seed to Harvest" inspired by rice, a symbol deeply rooted in Vietnam's wet-rice civilisation and cultural identity. From planting ideas and nurturing resources to harvesting sustainable achievements, this metaphor reflects the authentic development journey of projects, brands, and destinations within the tourism and hospitality industry.
At a time when the tourism sector faces multiple challenges such as climate change, shifting traveller behaviour, and global competition, the spirit of "From Seed to Harvest" underscores the importance of long-term vision, perseverance, and adaptability.
This year, HOTLIST 2025 introduces a public voting component in the final evaluation stage, enabling the community and industry professionals to participate directly in the selection process. Beyond fostering engagement, this initiative also provides an opportunity for audiences to share their firsthand experiences with the shortlisted brands and projects.
HOTLIST 2025 Honourees
HOTLIST 2025 expands its scope across key tourism sectors, featuring 07 main categories: Hospitality; Aviation; Travel Design & Experiences; Destination; Technology & Innovations; Sustainability and Community Projects & Voices. Each category aims to identify exemplary individuals and brands that play a guiding role in shaping the future of Vietnam's tourism and hospitality industry.
This year's list continues to acknowledge well-established brands such as Four Seasons Resort The Nam Hai, Hoi An; Topas Ecolodge; Six Senses Ninh Van Bay; P'apiu Resort; Wink Hotels, among others. It also introduces international brands that have made a positive impact on the Vietnamese market, including voco Quang Binh Resort by IHG, Park Hyatt Phu Quoc, and Hyatt Place Halong Bay, Bai Chay. In the Aviation category, STARLUX AIRLINES was selected for its premium flight experience.
The expansion and diversification of award categories reflect HOTLIST's commitment to comprehensively capturing industry dynamics, while encouraging responsible development models that respect local identity and generate positive social impact.
As part of its mission to deliver practical value to the tourism industry, HOTLIST 2025 will host The Insiders Forum in Hanoi (7 January 2026, Sheraton Hanoi West) and Ho Chi Minh City (19 January 2026, JW Marriott Hotel & Suites Saigon). The forums will gather business leaders, experts, and researchers to share insights and discuss key topics shaping tourism landscape.
On 19 January 2026, The Honor Ceremony will take place in Ho Chi Minh City to officially recognise and present certificates to the brands, projects, and individuals featured in HOTLIST 2025. The event will also serve as a B2B networking platform for industry stakeholders.
Through each edition, HOTLIST Travellive Editor's Pick has gradually become a highly anticipated annual reference point for the tourism community, built on credibility, sustainability-driven orientation, and a series of professional programmes. Through recognition activities, dialogue forums, and community connections, Travellive not only highlights market excellence but also actively contributes to promoting sustainable thinking and elevating standards within tourism industry.
This year, HOTLIST 2025 is supported by The Brand Promise (Co-organiser of The Insiders Forum), PR Newswire (Media Partner), and sponsoring brands including BMWines, Lady Triệu (drink experiences), and Cocoon, Jourdeness (gifts). HOTLIST 2025 continues to amplify meaningful stories, connect outstanding individuals and organisations, and share positive values with the wider public.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HOTLIST 2025 "From Seed to Harvest": A Story of Resilience and Transformation
