China will make efforts to promote global standards for LED movie projection in a bid to further drive the development of the entire film industry chain based on its proposed project that has been approved by the International Organization for Standardization (ISO), said industry insiders.
The China-proposed project on "optical technical requirements and measurement methods for digital cinema LED auditoria" is planned to be released within three years, which will standardize and guide LED theaters to improve screening quality and promote the large-scale promotion and application of global LED digital film screenings, according to industry insiders.
"The entire preparation period took nearly two years, and the most difficult part of the preparation process was to obtain support from various countries. With our efforts, we have finally got the support of eight countries for our proposal, with five countries promising to send experts to participate in our project," said Liu Maoying, director of standards research division at China Research Institute of Film Science and Technology.
Liu said that of the 24 current digital film standards, except for one formulated by China, the remaining 23 were all rapidly transformed from the standards of the Society of Motion Picture and Television Engineers of the United States, and the successful establishment of this project demonstrates the increasing influence of Chinese film industry in the field of international standards.
Industry insiders believe that the successful establishment and subsequent development of the international standard project will vigorously promote China's digital film projection technology competitiveness in the new channel and is expected to further drive the development of the entire industry chain.
"Last year, the China Film Administration also organized the China Research Institute of Film Science and Technology, China Film Group Corporation., Huaxia Film Distribution Co., Ltd. to jointly conduct a nationwide survey on LED projection technology. Based on their survey, we are formulating relevant industry policies to ensure and promote the healthy development of LED theaters. Under the strong guidance of the China Film Administration and through our hard work and effective communication, we have successfully established this international standard project," said Gong Bo, director of China Research Institute of Film Science and Technology.
"China has considerable advantages in manufacturing LED projection equipment. It accounts for about 70 percent of the global market share. According to our statistics, among the 19 models certified by DCI (Digital Cinema Initiative), about 13 are Chinese brands," said Gong.
"The establishment of international standards for LED movie screen optics will make our Chinese film industry more influential in the international arena. It will enable us to move from following the original film industry technology to becoming a film leader, which will also contribute to our goal of becoming a powerful film country in the future," said Bian Wei, Executive Director of China Film Technology.
China to make efforts to promote int'l standards for LED film projection: industry insiders
