AtHome expands with great determination into the European and American markets, launching the Minix food waste compost dryer

• Successfully signed an export contract with European home appliance distributor Mares… Initial shipment of thousand units, with plans to increase volume.
• Targets Europe's high food waste disposal costs… Minix food waste compost dryer, a compact electric composter, chosen as a strategic solution.
• Participating in the Chicago Housewares Show (HIS)… Aims to elevate the status of Korean home appliances in the U.S., the heart of the industry.

SEOUL, South Korea, Feb. 25, 2025 /PRNewswire/ -- AtHome (CEO Yang Jeong-ho) is gaining momentum both domestically and internationally with its home appliance brand Minix, which aims to maximize space efficiency. Minix's flagship product, the food waste compost dryer, has sold 150,000 units in South Korea within just 17 months since its launch in September 2023. In light of this success, AtHome has designated the Minix food waste compost dryer as a strategic product for global expansion and has begun securing overseas distribution channels.

On February 5, AtHome officially signed an export contract with Mares, a European home appliance distributor with over 40 years of experience and headquartered in Italy. AtHome will supply an initial batch of thousand of Minix food waste compost dryer units, making the product available to European consumers.

AtHome had previously explored entry into the European market by showcasing the Minix food waste compost dryer at the IFA 2024 exhibition in Berlin last September. At the time, the product's excellent performance, affordable pricing, and sleek, compact design attracted interest from multiple local distributors. Additionally, Europe's high food waste disposal costs were a key factor that contributed to securing this export deal.

AtHome is also set to participate in The Inspired Home Show 2025, North America's largest and most prestigious housewares exhibition with a 125-year history. The event will take place from March 2–4 in Chicago, where the company will operate a promotional booth showcasing Minix food waste compost dryer, along with its dishwashers and mini dryers. Given that approximately 40% of food in the U.S. goes to waste, the company anticipates significant consumer interest in its food waste compost dryer, which offers an efficient solution to the country's ongoing food waste problem.

"AtHome's recent Series A investment of KRW 18 billion (approximately USD 13.5 million) from major Korean venture capital firms—including Korea Investment Partners, Shinhan Venture Investment, and Hana Ventures—has played a crucial role in accelerating Minix's global expansion, including its export contract with Mares and participation in international exhibitions," said CEO Yang Jeong-ho. "We will continue to grow Minix as a leading K-appliance brand that is loved worldwide."

SEOUL, South Korea, Feb. 25, 2025 /PRNewswire/ -- AtHome (CEO Yang Jeong-ho) is gaining momentum both domestically and internationally with its home appliance brand Minix, which aims to maximize space efficiency. Minix's flagship product, the food waste compost dryer, has sold 150,000 units in South Korea within just 17 months since its launch in September 2023. In light of this success, AtHome has designated the Minix food waste compost dryer as a strategic product for global expansion and has begun securing overseas distribution channels.

On February 5, AtHome officially signed an export contract with Mares, a European home appliance distributor with over 40 years of experience and headquartered in Italy. AtHome will supply an initial batch of thousand of Minix food waste compost dryer units, making the product available to European consumers.

AtHome had previously explored entry into the European market by showcasing the Minix food waste compost dryer at the IFA 2024 exhibition in Berlin last September. At the time, the product's excellent performance, affordable pricing, and sleek, compact design attracted interest from multiple local distributors. Additionally, Europe's high food waste disposal costs were a key factor that contributed to securing this export deal.

AtHome is also set to participate in The Inspired Home Show 2025, North America's largest and most prestigious housewares exhibition with a 125-year history. The event will take place from March 2–4 in Chicago, where the company will operate a promotional booth showcasing Minix food waste compost dryer, along with its dishwashers and mini dryers. Given that approximately 40% of food in the U.S. goes to waste, the company anticipates significant consumer interest in its food waste compost dryer, which offers an efficient solution to the country's ongoing food waste problem.

"AtHome's recent Series A investment of KRW 18 billion (approximately USD 13.5 million) from major Korean venture capital firms—including Korea Investment Partners, Shinhan Venture Investment, and Hana Ventures—has played a crucial role in accelerating Minix's global expansion, including its export contract with Mares and participation in international exhibitions," said CEO Yang Jeong-ho. "We will continue to grow Minix as a leading K-appliance brand that is loved worldwide."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AtHome expands with great determination into the European and American markets, launching the Minix food waste compost dryer

SYDNEY, Dec. 17, 2025 /PRNewswire/ -- SDS Australia has confirmed it will release its new Canadian Cedar Ice Baths in January 2026, following months of development prompted by sustained customer demand and the growing popularity of cold-water immersion as part of at-home wellness routines.

The leading wellness company says enquiries for a more accessible ice bath – one that balances premium materials with everyday usability – have become increasingly common across its showrooms and digital channels. Many customers, SDS Australia noted, were looking for a product that delivered genuine recovery performance without the scale or cost typically associated with commercial or ultra-luxury cold-plunge systems.

After an extended period of design and testing, SDS Australia is now preparing to bring the range to market. The new 'Eira' Canadian Cedar Ice Baths feature solid Canadian Red Cedar cladding and are built around a hand-welded 316 marine-grade stainless steel tub, a construction method more often seen in higher-end recovery installations.

On release, the range will be offered in two finishes: a Natural Cedar edition, designed to highlight the character of the timber, and a Black Cedar edition, intended for more contemporary architectural settings. Both models are suitable for indoor and outdoor use.

According to SDS Australia CEO Michael Doubinski, the range was shaped directly by customer feedback.

"This is something customers have been asking for over a long period of time," Doubinski said. "The brief was clear – maintain premium material quality and performance, but deliver a more approachable entry point than our most premium systems."

Each unit will incorporate an integrated 1HP cooling system capable of delivering water temperatures between 3–42°C, allowing users to move between cold immersion and warmer recovery sessions without the use of ice. Wi-Fi control, alongside ozone sanitisation and multi-stage filtration, will support straightforward operation and consistent water quality.

Doubinski added that the engineering approach was deliberately elevated beyond what is typically seen in the category.

"We've engineered the internal cooling and water-management systems to a much higher standard than what's typically found in the ice bath market," he said.

"Rather than relying on lightweight, self-contained units commonly used in entry-level ice baths, we've taken a more robust, swimming-pool-grade approach to cooling, filtration and sanitation. The result is a system designed for longevity, stability and consistent performance over time."

Cold-water immersion continues to gain momentum among athletes, wellness practitioners and the broader public, driven by growing interest in recovery, resilience and preventative health. With the launch of the 'Eira' range, SDS Australia is responding directly to this shift in the market.

The 'Eira' Canadian Cedar Ice Bath – available in Natural and Black editions – is now available for pre-order from SDS Australia, with deliveries expected to commence in January 2026.

CONTACT: Ben Pollett, benpollett@sdsaustralia.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SDS Australia to Launch Canadian Cedar Ice Baths in January 2026 Following Sustained Demand