Lucky Charms Brings More Magic to the Breakfast Table with New Rainbow Inspiration

MINNEAPOLIS--(BUSINESS WIRE)--Feb 26, 2025--

Lucky Charms is launching three magically delicious new ways to add a little bit of luck to your day — Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows. Whether they’re painting the sky or brightening up your cereal bowl, rainbows sprinkle a touch of real-life magic into our everyday lives. Get ready to embrace the power of rainbows with Lucky Charms and serve a little extra joy into your morning with these three enchanting twists from the original fan-favorite marshmallow cereal.

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Lucky Charms Rainbow Sprinkles – A Celebration in Every Bite

Kick off St. Patrick’s Day celebrations with Lucky Charms Rainbow Sprinkles! This new cereal boasts a delicious birthday cake flavor with confetti sprinkle pieces, making every bite a joyful explosion of fun. Whether you enjoy it in a bowl, as a crunchy snack or as a topping for your favorite treats, Lucky Charms Rainbow Sprinkles is here to turn the ordinary into the extraordinary.

Lucky Charms Jumbo Rainbow – Bigger, Bolder and More Magical!

Rainbows are a real-life reminder that magic can be found anywhere. This year is bringing even more fun with Lucky Charms Jumbo Rainbow Cereal, featuring three times more rainbow charms that are now bigger than ever.

That’s not all – the lineup is getting even bigger with this year’s second drop of Lucky Charms Just Magical Marshmallows! Fans can collect the limited-edition pouch that features an irresistible mix of Lucky’s iconic marshmallow charms including hearts, stars, horseshoes, clovers, blue moons, unicorns, red balloons and now, the newest Jumbo Rainbow charm. Magically appearing on shelves this spring, the new Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows are packed with more fun and enchantment than ever before.

Inspired by the charm’s power, Lucky the Leprechaun hopes his new Jumbo Rainbows will teleport cereal lovers back to a sense of childhood wonder. These larger-than-life marshmallows are sure to make breakfast an adventure in every bite, enjoyed in a bowl with milk or straight from the box.

More Magic, More Fun!

“We know families can always use a little extra magic in their mornings,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “Whether it’s making the every day a celebration with Rainbow Sprinkles, or bringing a few more smiles with the larger-than-life Jumbo Rainbow marshmallows, we hope these colorful new versions of Lucky Charms bring more joy, more fun, and of course, more magic to the breakfast table.”

Lucky Charms Rainbow Sprinkles Cereal is available now at Walmart and will be available nationwide beginning in April, starting at $5.69 MSRP. Lucky Charms Jumbo Rainbow Cereal will be available nationwide in April starting at $5.69 as well as Lucky Charms Just Magical Marshmallows with Jumbo Rainbows starting at $4.98 MSRP.

For more information on Lucky Charms and its new products, visit luckycharms.com or follow @LuckyCharms on social media.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

Lucky Charms Rainbow Sprinkles, Lucky Charms Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows, available in retailers nationwide this spring. (Graphic: Business Wire)

DODOMA, Tanzania (AP) — Tanzania’s president has, for the first time since the disputed October election, commented on a six-day internet shutdown as the country went through its worst postelection violence.

President Samia Suluhu Hassan on Thursday expressed “sympathy” to diplomats and foreign nationals living in the country, saying the government would strive to ensure there is never a repeat of the same.

Hassan won the October election with more than 97% of the vote after candidates from the two main opposition parties were barred from running and the country’s main opposition leader remained in prison facing treason charges.

Violence broke out on election day and went on for days as the internet was shut down amid a heavy police crackdown that left hundreds of people dead, according to rights groups.

Hassan blamed the violence on foreigners and pardoned hundreds of young people who had been arrested, saying they were acting under peer pressure.

Speaking to ambassadors, high commissioners and representatives of international organizations on Thursday in the capital, Dodoma, she sought to reassure envoys of their safety, saying the government would remain vigilant to prevent a repeat of the disruption.

“To our partners in the diplomatic community and foreigners residing here in Tanzania, I express my sincere sympathy for the uncertainty, service restrictions and internet shutdowns you experienced,” she said.

Hassan defended her administration, saying the measures were taken to preserve constitutional order and protect citizens.

“I assure you that we will remain vigilant to ensure your safety and prevent any recurrence of such experiences,” the president told diplomats on Thursday.

Tanzania has, since the October elections, established a commission of inquiry to look into the violence that left hundreds dead and property worth millions of shillings destroyed in a country that has enjoyed relative calm for decades.

Foreign observers said the election failed to meet democratic standards because key opposition figures were barred.

FILE - Tanzania's President Samia Suluhu Hassan delivers remarks during a campaign rally ahead of the general elections in Iringa, Tanzania, Oct. 5, 2025. (AP Photo, File)