BARCELONA, Spain--(BUSINESS WIRE)--Mar 3, 2025--
MWC Barcelona 2025 – Automotive technology leader HARMAN, a subsidiary of Samsung Electronics Co., Ltd., is showcasing its suite of connected, intelligent, and contextual products and technologies at MWC Barcelona 2025 (Fira Gran Via, Hall 4 – Stand 4B45), redefining what it means to drive and ride in a vehicle.
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At the core of this year’s showcase is the company’s ongoing transformation of its ‘Consumer Experiences. Automotive Grade.’ value proposition, where connectivity isn’t just a feature—it’s the foundation that enables safer, smarter, and more emotionally intelligent interactions between drivers, passengers, and their vehicles. The 2025 evolution of HARMAN’s ‘Ready’ portfolio demonstrates how best-in-class connectivity powers an entirely new ecosystem of empathetic, AI-boosted experiences that feel as intuitive as consumer technology—while maintaining the rigor and reliability of automotive-grade engineering.
Next-generation innovations powered by connectivity
HARMAN’s latest market-ready solutions—from Ready Aware’s ‘sight beyond sight’ situational intelligence to Ready Connect’s satellite-powered telematics—exemplify how seamless, secure, and intelligent connectivity is unlocking new levels of precision, personalization, and productivity in the vehicle cabin.
These and all of HARMAN’s Ready products are designed to work individually and in combination to deliver the next level of in-cabin experiences today.
Collaboration is key to transforming mobility
By partnering with industry leaders like Skylo and HERE, HARMAN is proving that true automotive transformation happens through collaboration—bringing together the best of AI, satellite connectivity, and cloud-based intelligence to fundamentally enhance mobility experiences.
The future of mobility is connected, intelligent, and empathetic
“HARMAN’s Ready portfolio transforms vehicles with connected, intelligent, and contextual systems that not only enhance safety and comfort but deeply understand driver and passenger needs,” said Pascal Peguret, SVP, Connectivity, HARMAN International. “Meaningful industry transformation is driven by collaboration. By working alongside leading innovators like Skylo and HERE, as well as leveraging Samsung’s consumer technology expertise, we are harnessing collective intelligence to redefine in-cabin experiences. HARMAN is uniquely positioned to deliver ubiquitous connectivity and empathetic AI-driven solutions that are enhancing vehicles today and for the future.”
Experience the next chapter of the connected car at MWC Barcelona 2025
Discover HARMAN’s newest products and collaborative technologies firsthand at MWC Barcelona 2025 (Fira Gran Via, Hall 4 – Stand 4B45).
For more information, visit: https://car.harman.com/
ABOUT HARMAN
HARMAN ( harman.com ) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
(Photo: Business Wire)
