BARCELONA, Spain--(BUSINESS WIRE)--Mar 3, 2025--
MWC Barcelona 2025 – Automotive technology leader HARMAN, a subsidiary of Samsung Electronics Co., Ltd., is showcasing its suite of connected, intelligent, and contextual products and technologies at MWC Barcelona 2025 (Fira Gran Via, Hall 4 – Stand 4B45), redefining what it means to drive and ride in a vehicle.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250302492545/en/
At the core of this year’s showcase is the company’s ongoing transformation of its ‘Consumer Experiences. Automotive Grade.’ value proposition, where connectivity isn’t just a feature—it’s the foundation that enables safer, smarter, and more emotionally intelligent interactions between drivers, passengers, and their vehicles. The 2025 evolution of HARMAN’s ‘Ready’ portfolio demonstrates how best-in-class connectivity powers an entirely new ecosystem of empathetic, AI-boosted experiences that feel as intuitive as consumer technology—while maintaining the rigor and reliability of automotive-grade engineering.
Next-generation innovations powered by connectivity
HARMAN’s latest market-ready solutions—from Ready Aware’s ‘sight beyond sight’ situational intelligence to Ready Connect’s satellite-powered telematics—exemplify how seamless, secure, and intelligent connectivity is unlocking new levels of precision, personalization, and productivity in the vehicle cabin.
These and all of HARMAN’s Ready products are designed to work individually and in combination to deliver the next level of in-cabin experiences today.
Collaboration is key to transforming mobility
By partnering with industry leaders like Skylo and HERE, HARMAN is proving that true automotive transformation happens through collaboration—bringing together the best of AI, satellite connectivity, and cloud-based intelligence to fundamentally enhance mobility experiences.
The future of mobility is connected, intelligent, and empathetic
“HARMAN’s Ready portfolio transforms vehicles with connected, intelligent, and contextual systems that not only enhance safety and comfort but deeply understand driver and passenger needs,” said Pascal Peguret, SVP, Connectivity, HARMAN International. “Meaningful industry transformation is driven by collaboration. By working alongside leading innovators like Skylo and HERE, as well as leveraging Samsung’s consumer technology expertise, we are harnessing collective intelligence to redefine in-cabin experiences. HARMAN is uniquely positioned to deliver ubiquitous connectivity and empathetic AI-driven solutions that are enhancing vehicles today and for the future.”
Experience the next chapter of the connected car at MWC Barcelona 2025
Discover HARMAN’s newest products and collaborative technologies firsthand at MWC Barcelona 2025 (Fira Gran Via, Hall 4 – Stand 4B45).
For more information, visit: https://car.harman.com/
ABOUT HARMAN
HARMAN ( harman.com ) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
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LAS VEGAS (AP) — With the start of the New Year squarely behind us, it's once again time for the annual CES trade show to shine a spotlight on the latest tech companies plan on offering in 2026.
The multi-day event, organized by the Consumer Technology Association, kicks off this week in Las Vegas, where advances across industries like robotics, healthcare, vehicles, wearables, gaming and more are set to be on display.
Artificial intelligence will be anchored in nearly everything, again, as the tech industry explores offerings consumers will want to buy. AI industry heavyweight Jensen Huang will be taking the stage to showcase Nvidia's latest productivity solutions, and AMD CEO Lisa Su will keynote to “share her vision for delivering future AI solutions.” Expect AI to come up in other keynotes, like from Lenovo's CEO, Yuanqing Yang.
The AI industry is out in full force tackling issues in healthcare, with a particular emphasis on changing individual health habits to treat conditions — such as Beyond Medicine's prescription app focused on a particular jaw disorder — or addressing data shortages in subjects such as breast milk production.
Expect more unveils around domestic robots too. Korean tech giant LG already has announced it will show off a helper bot named “ CLOiD,” which allegedly will handle a range of household tasks. Hyundai also is announcing a major push on robotics and manufacturing advancements. Extended reality, basically a virtual training ground for robots and other physical AI, is also in the buzz around CES.
In 2025, more than 141,000 attendees from over 150 countries, regions, and territories attended the CES. Organizers expect around the same numbers for this year’s show, with more than 3,500 exhibitors across the floor space this week.
The AP spoke with CTA Executive Chair and CEO Gary Shapiro about what to expect for CES 2026. The conversation has been edited for clarity and length.
Well, we have a lot at this year's show.
Obviously, using AI in a way that makes sense for people. We’re seeing a lot in robotics. More robots and humanoid-looking robots than we’ve ever had before.
We also see longevity in health, there’s a lot of focus on that. All sorts of wearable devices for almost every part of the body. Technology is answering healthcare’s gaps very quickly and that’s great for everyone.
Mobility is big with not only self-driving vehicles but also with boats and drones and all sorts of other ways of getting around. That’s very important.
And of course, content creation is always very big.
You are seeing humanoid robots right now. It sometimes works, sometimes doesn’t.
But yes, there are more and more humanoid robots. And when we talk about CES 5, 10, 15, 20 years now, we’re going to see an even larger range of humanoid robots.
Obviously, last year we saw a great interest in them. The number one product of the show was a little robotic dog that seems so life-like and fun, and affectionate for people that need that type of affection.
But of course, the humanoid robots are just one aspect of that industry. There’s a lot of specialization in robot creation, depending on what you want the robot to do. And robots can do many things that humans can’t.
AI is the future of creativity.
Certainly AI itself may be arguably creative, but the human mind is so unique that you definitely get new ideas that way. So I think the future is more of a hybrid approach, where content creators are working with AI to craft variations on a theme or to better monetize what they have to a broader audience.
We’re seeing all sorts of different devices that are implementing AI. But we have a special focus at this show, for the first time, on the disability community. Verizon set this whole stage up where we have all different ways of taking this technology and having it help people with disabilities and older people.
Well, there’s definitely no bubble when it comes to what AI can do. And what AI can do is perform miracles and solve fundamental human problems in food production and clean air and clean water. Obviously in healthcare, it’s gonna be overwhelming.
But this was like the internet itself. There was a lot of talk about a bubble, and there actually was a bubble. The difference is that in late 1990s there were basically were no revenue models. Companies were raising a lot of money with no plans for revenue.
These AI companies have significant revenues today, and companies are investing in it.
What I’m more concerned about, honestly, is not Wall Street and a bubble. Others can be concerned about that. I’m concerned about getting enough energy to process all that AI. And at this show, for the first time, we have a Korean company showing the first ever small-scale nuclear-powered energy creation device. We expect more and more of these people rushing to fill this gap because we need the energy, we need it clean and we need a kind of all-of-the-above solution.
A Coro breastfeeding monitor is pictured at a Coroflo booth during the CES Unveiled tech show Sunday, Jan. 4, 2026, in Las Vegas. (AP Photo/Abbie Parr)
Yonbo X1 robots are pictured at the X-Orgin booth during the CES Unveiled tech show Sunday, Jan. 4, 2026, in Las Vegas. (AP Photo/Abbie Parr)
A Tombot robotic puppy is pictured at a Tombot booth during the CES Unveiled tech show Sunday, Jan. 4, 2026, in Las Vegas. (AP Photo/Abbie Parr)
People arrive at the CES Unveiled tech show Sunday, Jan. 4, 2026, in Las Vegas. (AP Photo/Abbie Parr)
