Mark Pinkstone/Former Chief Information Officer of HK government
Hong Kong – the Pearl of the Orient – is on a roll and is rapidly regaining its position as a major tourist destination. Last year it received 44.5 million visitors, an increase of 30.9 per cent over the previous year.
And it started this year with 4.74 million visitors in January, up 24 per cent over the same period in 2024. This is a vast improvement after COVID and the 2019-20 riots which in March 2022 saw an all-time low of only 1,800 visitors.
Tourism is one of the major pillars to Hong Kong’s economy, a point not missed by the Financial Secretary Paul Chan Mo-po when he proposed $1.23 billion for the industry during his budget speech on Wednesday.
In his speech he revealed how things can be done to entice more people to come to Hong Kong and stay longer. For example, he talked of close collaboration within the industry and cited a three-year global strategic partnership agreement with Art Basel to establish immersive experience zones of Hong Kong culture in all four annual Art Basel shows around the world, thus “strengthening Hong Kong’s connection with the global art scene.”
Other ideas to promote distinctive tourism products could include eco-tourism, panda tourism, horse-racing tourism, etc.. Golf was another element. “We will adopt a more strategic approach in continuously attracting sports events which can bring significant economic benefits to Hong Kong and are in discussion with LIV Golf which has been held in Hong Kong for two consecutive years to explore long-term partnership,” he said.
The cruise line business is picking up with some 30 super liners making port calls to Hong Kong last year and bringing in some 330,000 passengers to Hong Kong. This is 12 more cruise liners than in 2023.
The Financial Secretary said he has earmarked resources to strengthen support to the cruise industry, encouraging cruise lines to increase their number of ship calls to Hong Kong, make overnight calls and use Hong Kong as the homeport. “We will provide cruise lines with more concessions to attract cruise ships to berth at the Kai Tak Cruise Terminal during the low season,” he said.
An important part of the industry is MICE – Meetings, Inventive travel, Conventions and Exhibitions – which is expected to bring about 183 000 additional visitors spending about $1.4 billion. Hong Kong has secured the hosting rights of the prestigious Lions International Convention in 2026, one of the world's largest service club events. With an estimated 20,000 attendees from over the globe expected to descend upon the city, this annual gathering of Lions Clubs International members promises to be a truly global and significant event.
The Lions International convention is indicative of the capacity Hong Kong has for hosting major events while catering to a daily flow of about 134,000 visitors from the mainland and other places.
With mainland visitors being our bread and butter and constitute the bulk of arrivals, the Central Government has resumed the multiple-entry Individual Visit Endorsements for Shenzhen permanent residents and expanding the arrangement to Shenzhen residence permit holders. Since the implementation of the new measure, more than 700 000 visitors have travelled to Hong Kong on multiple-entry Individual Visit Endorsements. The Central Government has also increased the duty-free allowance for returnees from Hong Kong to the mainland. This decision is expected to generate at least $17.6 billion for the city’s coffers. On average, mainland visitors spend about 3.1 nights in Hong Kong and spend an average of $5,400 per capita.
But as the Central Government relaxes travel for its citizens, the flood gates open for other destinations, mainly in Southeast Asia, to bid for their business. For Hong Kong to maintain this market, more effort is needed in the service sector to improve their attitude towards our neighbours. Service with a smile… always!
Hong Kong cannot rely heavily on the mainland market; it is too easy because of the help from the Central Government. The second number of visitors come from Southeast Asia, and more can be done to tantalise their interest in Hong Kong.
Mark Pinkstone
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