International fashion brand selects DXC to leverage data-driven insights to personalize the shopping experience
LISBON, Portugal, March 17, 2025 /PRNewswire/ -- DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, has been selected by Parfois Group, a leading Portuguese fashion brand, to improve and enhance the customer experience with personalized recommendations based on data-driven insights.
With a footprint of more than 1,000 physical stores in 67 countries and a constantly growing online sales platform, Parfois has become one of the biggest Portuguese brands in the demanding international fashion market. It is now reinforcing its commitment to innovation by collaborating with DXC. This partnership is part of the group's global Data Intelligence strategy, with the aim of leveraging data-driven insights to further personalize the shopping experience, offering relevant products tailored to the preferences of its customers.
DXC will help the Parfois Group implement the Snowflake data platform to improve operational efficiency and leverage insights to transform the customer experience. The solution will enable Parfois to analyze customer data through predictive AI models using near real-time data. For example, Parfois' leaders will have access to a navigation panel with management indicators, alerts and information about customer behavioral patterns enabling informed decision-making.
"From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC," said Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in Portugal. "It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions."
DXC Technology helps the world's most innovative organizations flourish in this era of AI, delivering the services and solutions that customers depend on. The company helps global companies run their mission-critical systems and operations while modernizing IT. Its leadership in IT services has been reaffirmed in the recent Whitelane Research's 2024/2025 European IT Sourcing Study.
Forward Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute "forward-looking statements." These statements represent current expectations and beliefs, and no assurance can be given that any result, goal or plan set forth in any forward-looking statement can or will be achieved. Such statements are subject to numerous assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those described in such statements, many of which are outside of our control. For a written description of these factors, see the section titled "Risk Factors" in DXC's Annual Report on Form 10-K for the fiscal year ended March 31, 2024, and any updating information in subsequent SEC filings. Readers are cautioned not to place undue reliance on such statements which speak only as of the date they are made. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date of this document or to reflect the occurrence of unanticipated events, except as required by law.
About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Parfois Selects DXC Technology as Data Intelligence Partner to Improve Customer Experience
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Landmark Project Across Four Governorates to Boost Power Plant Output by 50%, Easing Chronic Electricity Shortages
SHANGHAI, Dec. 20, 2025 /PRNewswire/ -- Shanghai Electric has broken ground on the Euphrates Combined Cycle Expansion Project in Iraq. As the project's contractor, Shanghai Electric is upgrading power plants across four Iraqi governorates by transforming simple-cycle units into combined-cycle systems. The expansion will add a total capacity of 625 megawatts (MW) and is designed to boost overall plant efficiency by approximately 50%, generating an additional 5 billion kilowatt-hprojours (kWh) of electricity annually without increasing fuel consumption. This initiative is poised to significantly alleviate the country's persistent electricity shortages.
"The pressing need for energy security and development in Iraq is clear. We are honored that our efficient combined-cycle technology is recognized as instrumental in modernizing this critical infrastructure," said a spokesperson for Shanghai Electric. "This project exemplifies our commitment to supporting the energy security and green development of Belt and Road countries through technological innovation."
Iraq, a major Middle Eastern oil producer, has faced severe power shortages for over three decades. Most of its power plants rely on natural gas, yet domestic gas development lags, creating a heavy dependence on imports. This power deficit has become a persistent challenge to people's livelihoods and a bottleneck for national reconstruction and economic growth.
The Shanghai Electric-contracted expansion project along the Euphrates River broke ground early this year and covers the Iraqi governorates of Najaf, Karbala, Babylon, and Al-Qadisiyyah, with all upgrades centered on advanced combined-cycle technology. Core equipment has now arrived on site, and construction is advancing through the collaboration of Chinese and Iraqi teams. Since its commencement, the project has drawn considerable attention from the Iraqi government and public.
Iraqi Minister of Electricity Ziad Ali Fadel has praised the project's strategic importance, stating, "This initiative is highly significant for improving Iraq's power supply and optimizing its electricity infrastructure. Once operational, it will effectively reduce Iraq's reliance on imported natural gas and lower its fuel costs for power generation."
At the power plant in Najaf, the upgrade utilizes high-temperature exhaust from existing gas turbines as a heat source. The exhaust is directed through heat recovery steam generators to produce high-pressure steam, which then drives a new steam turbine to create additional electricity. This combined-cycle process increases output and efficiency without extra fuel and reduces the thermal pollution from the original units.
Naseem Ayad, the Iraqi project manager at the Najaf site, said, "Chinese equipment and power technology help us reuse high-temperature exhaust, boosting generation capacity while reducing thermal pollution. This project sets a benchmark for power plant upgrades in Iraq and reflects local hopes for more reliable electricity and better living conditions."
At the Karbala site, core equipment such as heat recovery steam generators and direct air-cooled condensers have been delivered. This project phase marks one of Iraq's first combined-cycle expansions to fully utilize Chinese equipment and standards, with core systems designed and manufactured in China. This will effectively drive the overseas deployment of Chinese equipment and enhance the recognition of Chinese standards in Iraq.
Upon completion, the project is expected to improve local livelihoods, support post-war reconstruction, and lay a robust energy foundation for Iraq's industrial recovery and economic growth.
Shanghai Electric remains dedicated to supporting sustainable development in Belt and Road regions and worldwide through advanced, efficient, and eco-friendly energy technologies.
For more information, please visit https://www.shanghai-electric.com/group_en/.
Landmark Project Across Four Governorates to Boost Power Plant Output by 50%, Easing Chronic Electricity Shortages
SHANGHAI, Dec. 20, 2025 /PRNewswire/ -- Shanghai Electric has broken ground on the Euphrates Combined Cycle Expansion Project in Iraq. As the project's contractor, Shanghai Electric is upgrading power plants across four Iraqi governorates by transforming simple-cycle units into combined-cycle systems. The expansion will add a total capacity of 625 megawatts (MW) and is designed to boost overall plant efficiency by approximately 50%, generating an additional 5 billion kilowatt-hprojours (kWh) of electricity annually without increasing fuel consumption. This initiative is poised to significantly alleviate the country's persistent electricity shortages.
"The pressing need for energy security and development in Iraq is clear. We are honored that our efficient combined-cycle technology is recognized as instrumental in modernizing this critical infrastructure," said a spokesperson for Shanghai Electric. "This project exemplifies our commitment to supporting the energy security and green development of Belt and Road countries through technological innovation."
Iraq, a major Middle Eastern oil producer, has faced severe power shortages for over three decades. Most of its power plants rely on natural gas, yet domestic gas development lags, creating a heavy dependence on imports. This power deficit has become a persistent challenge to people's livelihoods and a bottleneck for national reconstruction and economic growth.
The Shanghai Electric-contracted expansion project along the Euphrates River broke ground early this year and covers the Iraqi governorates of Najaf, Karbala, Babylon, and Al-Qadisiyyah, with all upgrades centered on advanced combined-cycle technology. Core equipment has now arrived on site, and construction is advancing through the collaboration of Chinese and Iraqi teams. Since its commencement, the project has drawn considerable attention from the Iraqi government and public.
Iraqi Minister of Electricity Ziad Ali Fadel has praised the project's strategic importance, stating, "This initiative is highly significant for improving Iraq's power supply and optimizing its electricity infrastructure. Once operational, it will effectively reduce Iraq's reliance on imported natural gas and lower its fuel costs for power generation."
At the power plant in Najaf, the upgrade utilizes high-temperature exhaust from existing gas turbines as a heat source. The exhaust is directed through heat recovery steam generators to produce high-pressure steam, which then drives a new steam turbine to create additional electricity. This combined-cycle process increases output and efficiency without extra fuel and reduces the thermal pollution from the original units.
Naseem Ayad, the Iraqi project manager at the Najaf site, said, "Chinese equipment and power technology help us reuse high-temperature exhaust, boosting generation capacity while reducing thermal pollution. This project sets a benchmark for power plant upgrades in Iraq and reflects local hopes for more reliable electricity and better living conditions."
At the Karbala site, core equipment such as heat recovery steam generators and direct air-cooled condensers have been delivered. This project phase marks one of Iraq's first combined-cycle expansions to fully utilize Chinese equipment and standards, with core systems designed and manufactured in China. This will effectively drive the overseas deployment of Chinese equipment and enhance the recognition of Chinese standards in Iraq.
Upon completion, the project is expected to improve local livelihoods, support post-war reconstruction, and lay a robust energy foundation for Iraq's industrial recovery and economic growth.
Shanghai Electric remains dedicated to supporting sustainable development in Belt and Road regions and worldwide through advanced, efficient, and eco-friendly energy technologies.
For more information, please visit https://www.shanghai-electric.com/group_en/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Shanghai Electric Powers Up Iraq's Energy Future with Major 625MW Efficiency Upgrade
