LAS VEGAS--(BUSINESS WIRE)--Mar 18, 2025--
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318636600/en/
Firefly Services – a collection of creative and generative APIs and services for enterprises – now supports even more content types with the addition of video and 3D as businesses increase the production of multimedia. The new Firefly Creative Production, powered by Firefly Services, delivers a no-code interface to handle repetitive content production tasks – supporting major media types. Additionally, Custom Models now integrates directly into Adobe GenStudio for Performance Marketing, making it seamless to scale on-brand content for advertising. Adobe’s innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.
Leading businesses and agencies, including Accenture, Dentsu, Henkel, IPG Health, Tapestry, Monks, PepsiCo/Gatorade, Publicis, Stagwell and The Estée Lauder Companies, have been working with Adobe Firefly, Firefly Services and Custom Models to shorten the time it takes to launch campaigns and engage new audiences – activating generative AI to streamline workflows and boost creative output.
“Businesses are seeing incredible results by leveraging Adobe Firefly Services and Custom Models to drive a more efficient content supply chain,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise Solutions. “Generative AI increases the capacity of marketers and creatives, enabling them to focus on what matters most, their craft.”
New Adobe Firefly Services APIs
Powered by Firefly Services, Adobe also announced Firefly Creative Production, unlocking the power of Adobe APIs through a no-code, easy-to-use interface that can handle a variety of repetitive production tasks – such as intelligently cropping assets for different marketing channels. Teams can more efficiently create the thousands of variations that are needed each year to personalize experiences and drive conversion, while freeing up teams to focus on more strategic efforts, including creative brand and campaign initiatives.
Custom Models integration with GenStudio for Performance Marketing
Leading businesses and agencies turn to Adobe Firefly, Firefly Services and Custom Models
From optimizing digital marketing campaigns to creating new consumer experiences online, leading businesses are using Adobe Firefly, Firefly Services and Custom Models to enhance the work of marketers and creatives:
About Adobe
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.
Adobe Firefly Services and Custom Models Unlock On-Brand Content Production at Scale with New Capabilities
Adobe Firefly Services and Custom Models Unlock On-Brand Content Production at Scale with New Capabilities
