LAS VEGAS--(BUSINESS WIRE)--Mar 18, 2025--
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318636600/en/
Firefly Services – a collection of creative and generative APIs and services for enterprises – now supports even more content types with the addition of video and 3D as businesses increase the production of multimedia. The new Firefly Creative Production, powered by Firefly Services, delivers a no-code interface to handle repetitive content production tasks – supporting major media types. Additionally, Custom Models now integrates directly into Adobe GenStudio for Performance Marketing, making it seamless to scale on-brand content for advertising. Adobe’s innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.
Leading businesses and agencies, including Accenture, Dentsu, Henkel, IPG Health, Tapestry, Monks, PepsiCo/Gatorade, Publicis, Stagwell and The Estée Lauder Companies, have been working with Adobe Firefly, Firefly Services and Custom Models to shorten the time it takes to launch campaigns and engage new audiences – activating generative AI to streamline workflows and boost creative output.
“Businesses are seeing incredible results by leveraging Adobe Firefly Services and Custom Models to drive a more efficient content supply chain,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise Solutions. “Generative AI increases the capacity of marketers and creatives, enabling them to focus on what matters most, their craft.”
New Adobe Firefly Services APIs
Powered by Firefly Services, Adobe also announced Firefly Creative Production, unlocking the power of Adobe APIs through a no-code, easy-to-use interface that can handle a variety of repetitive production tasks – such as intelligently cropping assets for different marketing channels. Teams can more efficiently create the thousands of variations that are needed each year to personalize experiences and drive conversion, while freeing up teams to focus on more strategic efforts, including creative brand and campaign initiatives.
Custom Models integration with GenStudio for Performance Marketing
Leading businesses and agencies turn to Adobe Firefly, Firefly Services and Custom Models
From optimizing digital marketing campaigns to creating new consumer experiences online, leading businesses are using Adobe Firefly, Firefly Services and Custom Models to enhance the work of marketers and creatives:
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Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.
Adobe Firefly Services and Custom Models Unlock On-Brand Content Production at Scale with New Capabilities
Adobe Firefly Services and Custom Models Unlock On-Brand Content Production at Scale with New Capabilities
The title match in soccer’s biggest club competition is underway: Paris Saint-Germain vs. Arsenal in the Champions League final in Budapest, Hungary.
PSG is looking to win Europe’s elite competition for a second straight year while Arsenal is bidding to become European champion for the first time on its return to the final after a 20-year wait.
Both teams are coming off winning their own domestic leagues, in France and England, respectively.
Here's the latest:
PSG is pushing forward and Arsenal is trying to slow things down. Arsenal defender Cristhian Mosquera is dragging his feet a bit too much at a throw-in and receives a yellow card for time wasting.
They do have potentially game-changing options on the bench, notably in France forward Bradley Barcola and Portugal striker Goncalo Ramos.
Ousmane Dembélé has been quiet – is he fully fit? – and has been snuffed out by Arsenal’s big center backs.
There’s also Senny Mayulu, a 20-year-old attacker who scored as a substitute for PSG in last year’s 5-0 win over Inter Milan in the final.
Arsenal has done a very good job of keeping PSG’s wide players quiet. Désiré Doué, the star of last year’s final, has been ineffective. So has Khvicha Kvaratskhelia.
PSG is having lots of possession, but keeps coming up against a red wall with so little space around the box.
PSG’s players also look unusually nervous on the ball. Perhaps a little too afraid to get caught on the break again after falling behind early in the first half.
An early goal, then defend the lead.
This final is going just how Arsenal manager Mikel Arteta might have dreamed.
There was an element of fortune about Kai Havertz’s goal. But Arsenal fans won’t care about that.
PSG has had one shot on goal – a speculative long-range effort in the final minute of the half.
The defending champions need to improve drastically.
We’re past the half-hour point in the final, and PSG still hasn’t had a shot on target.
The French champions have, though, had more than 70% possession. But it’s not getting them anywhere.
The coaches of the two finalists – PSG’s Luis Enrique and Arsenal’s Mikel Arteta – are both Spanish. And they go way back.
They were together at Barcelona in the late 1990s and early 2000s when Arteta was starting his professional career and Luis Enrique was coming toward the end of his.
Arteta has said he “learnt a lot of things” from Luis Enrique as a player and now as a coach, saying he has “this unbelievable power” and an approach to life that he really likes.
Arteta had a spell on loan at PSG in 2000-01, when he played alongside Ronaldinho and Nicolas Anelka.
PSG goalkeeper Matvey Safonov needs attention from team medics after receiving a blow to the head.
Backup keeper Lucas Chevalier is warming up but Safonov remains on the field for now. Chevalier lost his starting spot in favor of Safonov earlier this season and, due to his limited playing time, was not selected for the French national team for the World Cup.
The teams are taking a break for drinks at the midway point of the first half.
Things are going just as Arsenal would like, still leading 1-0.
The Germany forward becomes only the third player – after Cristiano Ronaldo (Manchester United and Real Madrid) and Mario Mandzukic (Juventus and Bayern Munich) — to score in a Champions League final for two different teams, according to stats supplier Opta.
Arsenal is sitting deep and PSG has all the possession.
Expect that to be the case while Arsenal leads.
There’s even a bit of time-wasting from Arsenal on goal kicks -- to the annoyance of PSG fans.
Kai Havertz makes it 1-0 for the Gunners in the sixth minute.
Marquinhos’ attempted clearance rebounds off Arsenal winger Leandro Trossard and into the path of Havertz, who strides through on goal from near halfway. His shot from a narrow angle goes into the roof of the net.
The players emerge from their huddles and the Champions League is underway with Arsenal taking the kickoff.
An English fan was taken to hospital Saturday afternoon after suffering what police called a “life-threatening” injury in an electric scooter accident, but wasn’t willing to let the injury keep him from the final.
Budapest police said the man “left the hospital without permission because he was adamant about going to the match.”
They added that they are looking for the man and trying to contact his family “because he requires immediate medical attention.”
Only Real Madrid has successfully defended the Champions League title since the competition was rebranded in 1992.
Can PSG be the second team to do so?
The Madrid team of Cristiano Ronaldo, Karim Benzema and Gareth Bale won the Champions League three times in a row (2016-18), under coach Zinedine Zidane.
Since then, no defending champion has reached the final until this PSG team, which beat Inter Milan 5-0 in Munich last year.
PSG and Arsenal have reached the title match adopting vastly different playing approaches.
PSG is the top-scoring team in the competition with 44 goals -- that’s an average of more than three per game.
Arsenal has the Champions League’s best defense, letting in just six goals in 14 games and keeping nine clean sheets, three more than any other team has registered.
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The man entrusted with being the referee for the biggest match in club soccer won’t even be going to next month's World Cup.
German ref Daniel Siebert was left off FIFA’s list of match officials for the World Cup – after going to the 2022 edition in Qatar – so handling the Champions League final is a consolation prize in a sense.
This will be the third straight round Siebert will have worked an Arsenal match.
Video review – or VAR, as it’s known in soccer circles — will be in operation for the final.
PSG: Matvey Safonov; Achraf Hakimi, Marquinhos, Willian Pacho, Nuno Mendes; Vitinha, João Neves, Fabian Ruiz; Khvicha Kvaratskhelia, Ousmane Dembélé, Désiré Doué.
Arsenal: David Raya; Cristhian Mosquera, William Saliba, Gabriel Magalhães, Piero Hincapié; Declan Rice, Myles Lewis-Skelly, Martin Odegaard; Leandro Trossard, Kai Havertz, Bukayo Saka.
Zohran Mamdani is a big Arsenal fan and the New York Mayor was seen wearing club-branded clothing when he joined residents across the city for Eid al-Adha prayers this week.
In an article he has written for The Athletic ahead of the final, Mamdani said he started supporting Arsenal from the age of 9 after his uncle “introduced me to a team with a cannon on its shirt.”
He says supporting the team “increasingly became an exercise in nostalgia” until the recent uplift under Mikel Arteta.
“Over these past two years, no matter how chaotic life became, Arsenal remained the constant,” he writes.
Mamdani acknowledges PSG is “brilliant” and “frustratingly well-managed” by Luis Enrique, but has a message for Arsenal and its fans: “Enjoy this moment, because they don’t come around often.”
Fans are making their way to the stadium under a cloudy, threatening sky in Budapest, and they’ll have a role to play in the final.
Not least with the rival chants that you might get to hear in your TV broadcast.
PSG’s most notable song will see their passionate Ultras bellow “Tous ensemble on chantera” (All together we will sing).
Arsenal fans have their own chant that has grown in popularity over the last few seasons in manager Arteta’s 6 ½-year reign, with a chorus taken from “The Angel (North London Forever)” -- written by singer and Arsenal fan Louis Dunford in 2022.
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This is the first European Cup final to be staged in Hungary and it comes at an interesting time for the Central European country, a few weeks after right-wing populist leader Viktor Orbán‘s heavy defeat in the elections.
Péter Magyar is the prime minister and is set to attend the match at the 67,000-seat Puskas Arena, a stadium that opened in 2019 and was built on the same site as the previous Ferenc Puskas Stadion — named after the Hungarian and Real Madrid great who won three European Cups as a player.
Orbán is a massive soccer fan and attempted to bring back the glory days of the 1950s, when Hungary had one of the world’s top teams.
To that end, the arena, located a few kilometers east of central Budapest, has become a well-known host for European games. The stadium staged the UEFA Super Cup in 2020, as well as a slew of Champions League group games and four European Championship matches in 2021. In 2023, it hosted the Europa League final won by Sevilla.
Pre-match entertainment is being provided by American rock band The Killers, who are best known for songs like “Mr. Brightside,” “Smile Like You Mean It” and “Somebody Told Me.”
It differs from the Super Bowl, where artists perform in a halftime show.
The Killers, who hail from Las Vegas, predicted an “epic match” when they were announced to be performing – though at the time, they didn’t know who the finalists would be.
In previous years, Linkin Park, Lenny Kravitz and Dua Lipa have been headliners in Champions League finals.
Some 48,000 fans are expected to fill PSG’s stadium in Paris, the Parc des Princes, to watch the match on giant screens.
PSG said Paris mayor Emmanuel Gregoire is among the officials expected to attend.
Former players, including Zlatan Ibrahimovic, Claude Makélélé and Ronaldinho, have been invited to Budapest for the final.
It’s the first time in 55 years that clubs from two different capital cities are competing in the final of Europe’s biggest club competition.
The last was Ajax (of Amsterdam) vs. Panathinaikos (of Athens) in 1971.
There were only two before that: Benfica (Lisbon) vs. Real Madrid in 1962 and Real Madrid vs. Partizan Belgrade in 1966.
This is also the first major European final featuring teams from France and England.
It’s the last match of the European club season – and World Cup coaches will be watching on with a mixture of intrigue and nervousness.
The World Cup begins in 12 days, and the squads of both PSG and Arsenal are bulging with players heading to the tournament being held in the United States, Canada and Mexico.
Any injuries sustained in the final could be devastating so close to the big kickoff.
Arsenal manager Mikel Arteta says winning the Premier League has whetted the players’ appetite for more trophies.
Nothing comes bigger than the Champions League.
“The ambition is bigger,” Arteta said in his pre-match news conference. “We have one, and we want the second one ... there has to be a platform to reach bigger destinations.”
Arsenal captain Martin Odegaard was the first player in the squad to get his hands on the Premier League trophy, and he liked it.
“When you get the taste of winning and lifting a trophy,” Odegaard says, “you know how nice it feels. And we want to do it again.”
Many of soccer’s superstar players will be taking the field at Puskas Arena – not least PSG forward Ousmane Dembélé, the most recent world player of the year.
Désiré Doué, the 20-year-old forward who lit up last year’s final with two goals in the record 5-0 win over Inter Milan, is still a shining light for PSG along with Georgia winger Khvicha Kvaratskhelia and three of Cristiano Ronaldo’s top teammates with Portugal – Vitinha, Nuno Mendes and Joao Neves.
Arsenal has England stars Bukayo Saka and Declan Rice in midfield and the striker who has just sent Sweden to the World Cup – Viktor Gyökeres.
Groups of fans got physical late Friday in Budapest’s frequented party area, leading police to launch an investigation over disorderly conduct.
Videos on social media showed several dozen people throwing punches and kicks, driving another group down Király street in the capital’s District 7.
One fan held a burning red flare before throwing it toward the other group, which was retreating down the street. Budapest police said in a statement that the violence erupted shortly after midnight, and that it was using surveillance footage to try to identify participants.
__ AP soccer: https://apnews.com/hub/soccer
Arsenal's Leandro Trossard falls to the ground in a clash with PSG's Desire Doue during the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. (AP Photo/Petr Josek)
Arsenal's Kai Havertz celebrates after scoring during the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. AP Photo/Armin Durgut)
Arsenal fans cheers before the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. AP Photo/Armin Durgut)
Arsenal's Kai Havertz celebrates after scoring during the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. AP Photo/Armin Durgut)
PSG fans hold up their scarves before the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. (AP Photo/Andreea Alexandru)
The trophy is displayed on the pitch before the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Monday, Jan. 1, 2024. (AP Photo/Petr Josek)
Generel view of the Puskas Arena a day ahead of the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Friday, May 29, 2026. (AP Photo/Vadim Ghirda)
PSG supporters react as they make their way to the stadium ahead of the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. (AP Photo/Rudolf Karancsi-Albert)
PSG supporters are accompanied by security ahead of the Champions League final soccer match between Paris Saint-Germain and Arsenal in Budapest, Hungary, Saturday, May 30, 2026. (AP Photo/Rudolf Karancsi-Albert)
