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China's policies enhance business climate, bolster foreign confidence: Bayer VP

China

China

China

China's policies enhance business climate, bolster foreign confidence: Bayer VP

2025-03-21 19:52 Last Updated At:20:07

China's favorable policies and opening-up measures have further improved its business environment and boosted the confidence of foreign companies in the country, according to Bayer Healthcare's Vice President Thomas Jacxsens.

Talking to China Global Television Network (CGTN) in Beijing, Jacxsens hailed China's commitment to deepening reform and further opening up in the healthcare sector.

In September 2024, China issued a notice of the pilot program for expanding opening up in the healthcare sector, with Beijing, Shanghai and Tianjin designated among the nine provinces and municipalities to launch fully foreign-funded hospital trials.

"All of these policies are definitely interesting and catching the interests and curiosity of pharmaceutical companies, especially the policies around allowing foreign-owned entities to get involved in innovations around cell and gene therapies, that is very promising for us because Bayer is actually one of the global innovators when it comes to those therapies. We have two wholly owned subsidiaries, AskBio and BlueRock, and those companies are working on some cutting-edge therapies, for example, for Parkinson's disease. And that will be really interesting to see how that can at some point line up with what's happening in China," said Jacxsens.

Beijing's strengths in innovation and advanced manufacturing have made it a great city for foreign investment, according to Jacxsens.

"What is keeping me busy right now is a curiosity around what is happening in the area of advanced automation and advanced robotics, and we believe that we are in the middle of the 'candy store', as I call it, there are so many innovative companies working on this area here in Beijing and in China, so we want to tap into that, we want to understand the trends that are happening there. So that we can see the added value for the pharmaceutical industry and then hopefully also bring that into our whole global network," he said.

The businessman has played an active role in fostering communication between Chinese and German companies, including participation in events like the China International Import Expo and sharing insights on China's healthcare policies with Bayer's headquarters in Germany. As the Chinese market continues to open up and the business environment continues to improve, Jacxsens said his company intends to stay in China for the long term.

"We have been here 140 years and we intend to stay here a lot longer, so we keep our eyes open. We are part of the communities here and every day we try to be a better version of ourselves," Jacxsens said.

China's policies enhance business climate, bolster foreign confidence: Bayer VP

China's policies enhance business climate, bolster foreign confidence: Bayer VP

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market

Film IP fuels expansion of consumer market

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