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LOS ANGELES, March 25, 2025 /PRNewswire/ -- SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand. This bold move marks a pivotal expansion for SKIMS, expanding its portfolio beyond apparel.
Since its 2019 debut, SKIMS has redefined inclusivity and innovation, delivering solutions for every body—spanning shapewear, intimates, loungewear, swimwear, pajamas, and the recently announced NikeSKIMS activewear partnership with Nike. Now, by acquiring Kardashian's majority stake and Coty's minority stake in SKKN by Kim, SKIMS consolidates Kardashian's lifestyle portfolio, integrating her expertise in cosmetics, skincare, and fragrance into its ecosystem.
Kardashian's beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won "Fragrance of the Year" at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.
"My mission has always been to create products that resonate deeply—whether it's shapewear and lingerie that empowers or make-up and skincare that transforms," says Kardashian, SKIMS Chief Creative Officer and Co-Founder. "Uniting everything under the SKIMS brand streamlines that vision."
"This acquisition isn't just growth," says Jens Grede, CEO and Co-Founder of SKIMS. "It's about the strength of our brand and our ability to enter a new category with authority."
Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian's proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand's goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here.
SKIMS Press Contact:
media.relations@skims.com
LOS ANGELES, March 25, 2025 /PRNewswire/ -- SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand. This bold move marks a pivotal expansion for SKIMS, expanding its portfolio beyond apparel.
Since its 2019 debut, SKIMS has redefined inclusivity and innovation, delivering solutions for every body—spanning shapewear, intimates, loungewear, swimwear, pajamas, and the recently announced NikeSKIMS activewear partnership with Nike. Now, by acquiring Kardashian's majority stake and Coty's minority stake in SKKN by Kim, SKIMS consolidates Kardashian's lifestyle portfolio, integrating her expertise in cosmetics, skincare, and fragrance into its ecosystem.
Kardashian's beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won "Fragrance of the Year" at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.
"My mission has always been to create products that resonate deeply—whether it's shapewear and lingerie that empowers or make-up and skincare that transforms," says Kardashian, SKIMS Chief Creative Officer and Co-Founder. "Uniting everything under the SKIMS brand streamlines that vision."
"This acquisition isn't just growth," says Jens Grede, CEO and Co-Founder of SKIMS. "It's about the strength of our brand and our ability to enter a new category with authority."
Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian's proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand's goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here.
SKIMS Press Contact:
media.relations@skims.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SKIMS ACQUIRES SKKN BY KIM FROM KIM KARDASHIAN AND COTY, BRINGING KARDASHIAN'S BEAUTY NIL RIGHTS & VENTURES UNDER THE SKIMS BRAND
79th Festival de Cannes • Spotlight on Chinese Cinema • China Pavilion
CANNES, France, May 21, 2026 /PRNewswire/ -- On May 14 (local time), the Chinese film My World Without Me, directed by Tian Hairong, was screened at the Palais des Festivals in Cannes. Selected for the International Promotional Screening Unit of the 79th Festival de Cannes, the film garnered warm applause and high praise from audiences around the world, as well as invaluable feedback and insights.
Following the screening, the film's creative team joined a themed panel at the China Pavilion titled "The Power of Images and Care for the Soul," engaging in a heartfelt dialogue with filmmakers and audiences from across the globe on the themes of life and adversity — resonating deeply with the tender hearts of people from all cultural backgrounds. The panel was hosted by China Film Foundation & China Film Association and organized by China Film Foundation • Wutianming Film Fund.
About the Film and Its Creative Team
My World Without Me is directed and headlined by Tian Hairong, with Zhang Hanyu serving as executive producer for the first time. The film was crafted over nearly seven years with exceptional care and dedication. It focuses on the contemporary community of people with hidden depression, conveying love and hope through the quiet spaces of daily life and the gentle light found in ordinary moments. Confronting suffering head-on, the film exemplifies the restrained aesthetics and humanistic warmth characteristic of Chinese realist cinema, offering an Eastern perspective on mental health narratives.
Tian Hairong is a graduate of the Performance Department of the Shanghai Theatre Academy and a renowned actress and producer in mainland China. She received the Golden Deer Award for Best Actress at the Changchun International Film Festival for Romantic Girl, the Best Actress award at the Nordic International Film Festival for The Spirit of a Generation: Tang Qunying, and the Best Supporting Actress award at the 12th Macao International Film Festival. Tian expressed her hope that through international platforms such as Cannes, the world will come to feel the warmth and depth of Chinese cinema.
International Recognition
French director Frédéric Oberlin praised the film for using a uniquely Eastern mastery of emotion to deliver silent feelings directly to the heart. Sinologist Luisa Prudentino noted after viewing the film that its sincere emotional core transcends cultural barriers, protecting the dignity of life and becoming a warm thread of empathy connecting different civilizations.
The film is set to continue participating in further international film festivals, using the power of cinema to build bridges of cultural communication and to help Chinese stories reach the world in a manner rich with humanistic care.
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Touching Hearts Through Cinema -- Chinese Film "My World Without Me" Earns High Praise at Cannes
