Intensive recovery and reconstruction efforts are underway in southwest China's Ruili on the border with Myanmar, after a powerful 7.7-magnitude earthquake that jolted the Southeast Asian nation on Friday damaged 847 residential homes in the Chinese city.
Ruili, located in Dehong Dai and Jingpo Autonomous Prefecture of Yunnan Province, is about 300 km away from the epicenter. According to sources from the Ruili municipal government, strong tremors injured two people and affected 2,840 people in the Chinese city.
In response, the local authorities have deployed a task force for disaster relief, monitoring geological hazards, inspecting water conservancy projects, repairing electrical facilities, and carrying out emergency road maintenance.
The city government has prepared emergency relief supplies such as tents, quilts and food for those affected, as it assesses the extent of the losses suffered by local residents.
Post-disaster recovery underway in Yunnan following Myanmar earthquake
China's movie industry is increasingly deriving its earnings from broader consumer economy.
Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.
Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.
Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.
Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.
"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.
Film IP fuels expansion of consumer market
