PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025

LONDON--(BUSINESS WIRE)--Apr 1, 2025--

PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs.

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This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep connection to global street culture.

The new store will offer an unparalleled experience, blending sport, performance, and fashion, where customers can immerse themselves in a range of unique experiences, including personalization opportunities.

“After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to announce that our first flagship store in Europe will open later this year,” said Arne Freundt, CEO at PUMA. “Our London flagship store is an important part of our brand elevation strategy. It brings the best of the PUMA brand to life for our consumers and showcases our latest innovations and design newness as part of an immersive experience. We look forward to moving into our new home of the brand in one of the most vibrant global cities and to exciting our consumers.”

Lucynda Davies, Managing Director, UK & Ireland, PUMA said, “We’re thrilled to announce our new flagship store in London, marking an exciting step forward for PUMA in the UK. London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience. While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring PUMA’s performance and sportstyle categories to life in a flagship store setting”.

Further announcements will be made ahead of the store’s grand opening in Q4 2025.

For more information about PUMA and our new Go Wild Brand Campaign, visit puma.com or follow our journey on social media @PUMA.

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PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs.

PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship.

MADRID (AP) — Grammy-winning singer Julio Iglesias on Friday denied allegations that he sexually assaulted two former employees, calling the accusations “absolutely untrue."

Media reports from earlier this week alleged Iglesias had sexually and physically assaulted two women who worked at his residences in the Dominican Republic and the Bahamas between January and October 2021. A day later, Spanish prosecutors said they were studying the allegations.

“With deep sorrow, I respond to the accusations made by two people who previously worked at my home. I deny having abused, coerced or disrespected any woman. These accusations are absolutely false and cause me great sadness," Iglesias said on Instagram.

Spanish online newspaper elDiario.es and Spanish-language television channel Univision Noticias published the joint, three-year investigation on Jan. 13 into Iglesias’ alleged misconduct.

A Spanish high court received formal allegations against Iglesias by an unnamed party on Jan. 5, according to officials there. Iglesias could potentially be taken in front of the Madrid-based court, which can try alleged crimes by Spanish citizens while they are abroad, according to the court’s press office.

The 82-year-old Iglesias is one of the world’s most successful musical artists, having sold more than 300 million records in more than a dozen languages. After making his start in Spain, he won immense popularity in the United States and wider world in the 1970s and ’80s. He’s the father of pop singer Enrique Iglesias.

In 1988, he won a Grammy for Best Latin Pop Performance for his album “Un Hombre Solo.” He also received a Lifetime Achievement Award at the Grammys in 2019.

“I had never experienced such malice, but I still have the strength for people to know the full truth and to defend my dignity against such a serious affront,” Iglesias said on social media.

He also thanked those who had sent messages of support.

FILE - Spanish singer Julio Iglesias smiles during his star unveiling ceremony at the Walk of Fame in San Juan, Puerto Rico, Thursday, Sept. 29, 2016. (AP Photo/Carlos Giusti, file)