BURLINGTON, Ontario--(BUSINESS WIRE)--Apr 2, 2025--
Underscoring its commitment to helping hearing aid wearers experience natural sound in any environment, Widex, a part of WS Audiology, today announced Widex Allure™, the company’s newest platform, designed to deliver the most natural hearing experience to date. With the new W1 chip and Precision Hearing Technology, Allure balances clear speech with natural awareness, to help wearers be effortlessly immersed in the world around them.
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Widex has fully reimagined the hearing care solution, delivering industry-changing innovation that is clear, intuitive, and future-ready. With Precision Hearing Technology, a unique combination of new and enhanced features, Allure is engineered to deliver a naturally clear and precise sound quality, seamless transitions between soundscapes, and an improved experience in noisy situations.
“The launch of Widex Allure marks an exciting advancement in hearing technology and reaffirms our commitment to innovation. Engineered to deliver crystal clear speech and an exceptionally natural listening experience, Allure sets a new standard for what hearing solutions can achieve,” said Michèle Dostaler, Head of Product Management at WSA. “We’re proud to bring this next-generation technology to market and confident it will make a meaningful difference in people’s lives.”
Widex Allure also builds upon the clinically proven ZeroDelay technology with the new Widex Allure PureSound program. The Allure PureSound processing now delivers significantly enhanced speech intelligibility in noise — an improvement of 4.3 dB SNR 1 — with more advanced processing features than ever before.
Furthermore, Widex Allure’s new Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality.
“Initial feedback from wearers has been overwhelmingly positive—many are telling us that Widex Allure simply sounds better,” said Dostaler. “From the moment they try it, users notice the clarity, comfort, and natural sound that set Allure apart. It’s incredibly rewarding to see such a strong preference for a solution designed with their real-world needs in mind.”
First WIDEX ALLURE Hearing Aid, First Cloud-Based Fitting Solution
The first hearing aid on the Widex Allure platform is the Widex Allure RIC R D, offering ease of use, new connectivity, multiple charger options, and excellent battery life. It features the new Widex Allure App, which offers an intuitive user experience and integrated accessibility functions. In addition, the Allure App gives wearers the power of real-time artificial intelligence and machine learning so they can easily personalize their hearing experience.
The Widex Allure RIC R D is also the first hearing aid available for fitting via the new Widex Compass Cloud, the world’s first cloud-based fitting software. Widex Compass Cloud offers hearing care professionals (HCPs) an intuitive interface and streamlined workflows for better, personalized first fits. And because it lives in the cloud, Widex can continuously improve the software and user experience while ensuring Compass Cloud remains secure by design.
“Widex Allure, paired with the power and flexibility of Compass Cloud, represents a complete ecosystem built around both hearing care professional expertise and wearer experience,” concluded Dostaler. “Together, they enable seamless, personalized fittings and ongoing support—anytime, anywhere. This integrated approach reflects our vision for the future of hearing care: smarter, more connected, and designed to give hearing care professionals more time to focus on what matters most—their clients.”
About Widex
Widex, one of the world’s leading brands for hearing aids and part of WS Audiology, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.
Widex Launches WIDEX ALLURE™ in Canada: Featuring Crystal Clear Speech & the World’s First Cloud-Based Fitting Software
