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Bosch and Lavazza Announce Partnership to Bring Barista-Quality Coffee into the Home

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Bosch and Lavazza Announce Partnership to Bring Barista-Quality Coffee into the Home
News

News

Bosch and Lavazza Announce Partnership to Bring Barista-Quality Coffee into the Home

2025-04-04 20:01 Last Updated At:20:12

IRVINE, Calif.--(BUSINESS WIRE)--Apr 4, 2025--

Something’s brewing between Bosch and Lavazza, and it’s just the beginning. Bosch home appliances – the award-winning home appliance brand celebrated for precision engineering – and Lavazza, a globally renowned name in premium coffee, are pleased to announce an exciting new partnership designed to deliver barista-quality coffee at the touch of a button, right in the comfort of your home. Coffee lovers can look forward to special offers, exclusive promotions and memorable brand experiences as part of this dynamic collaboration.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250403422351/en/

Together, Bosch and Lavazza are redefining the at-home coffee experience by combining world-class engineering and expertly roasted beans to brew great-tasting coffee. With Bosch’s fully automatic espresso machines and Lavazza’s commitment to quality and sustainability, this collaboration represents a shared passion for mastery, innovation and elevating everyday rituals.

Bosch’s espresso machines were invented for life, offering more than 35 drink options in select models and intuitive, one-touch brewing functionality that simplifies coffee preparation at home. Lavazza brings more than a century of coffee expertise and a global selection of premium blends sourced from Brazil, Colombia, the United States and beyond, all grounded in a commitment to sustainability, research and innovation.

“Exceptional coffee isn’t just for cafés – it’s for your kitchen too,” said Patricia Alombro, Brand Manager for Consumer Products at BSH. “By partnering with Lavazza, we’re helping people enjoy rich, flavorful coffee at home, every single day.”

“This collaboration is a celebration of two brands dedicated to quality and innovation,” said Daniele Foti, Vice President of Marketing at Lavazza. “We’re excited to combine our premium coffee with Bosch’s expertly crafted machines to create unforgettable coffee moments at home.”

The synergy is just beginning. Follow along as Bosch and Lavazza roll out new ways to enjoy premium coffee experiences at home. As a first taste of what’s ahead, consumers who recently registered their Bosch espresso machine may be eligible for special offers on their next Lavazza coffee order. Stay tuned for updates at bosch-home.com/us or lavazzausa.com.

About Bosch Home Appliances

With a focus on engineering products that simplify life, Bosch is known nationwide and globally for raising the standards in quietness, efficiency and design. The company has been selling high-quality, premium appliances in the United States since 1991, frequently receiving top ratings in leading consumer publications. Bosch home appliances is part of BSH Home Appliances Corporation, headquartered in Irvine, Calif. and part of Munich based BSH Home Appliances Group (a Bosch Group company), a global leader in the home appliance industry. To learn more: bosch-home.com/us/

About Lavazza

Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with a turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with eight manufacturing plants in five countries and about 5,500 collaborators all over the world. The Group's global presence is the result of over 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, intending to continue to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup. Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company's earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability - economic, social and environmental - which has always been a benchmark for guiding corporate strategies. "Awakening a better world every morning" is the corporate purpose of Lavazza Group, to create sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.

Together, Bosch and Lavazza are redefining the at-home coffee experience by combining precision engineering and expertly roasted beans to brew great-tasting coffee.

Together, Bosch and Lavazza are redefining the at-home coffee experience by combining precision engineering and expertly roasted beans to brew great-tasting coffee.

GENEVA (AP) — European nations agreed Thursday to boycott the World Cup and all other FIFA competitions to protest Gianni Infantino’s plan to sell stakes in soccer’s biggest tournament to private equity investors. The North American soccer body rejected his plan later the same day.

“UEFA and its national associations will not participate in FIFA competitions,” the European soccer body said after an urgent online meeting of its 55 member nations.

FIFA issued a statement early Friday saying that “nobody is selling football” and that it plans to continue the consultation process. But it appeared to back off from establishing the public equity move — what it calls the FIFA Forward Enterprise (FFE) — if member countries do not agree.

“FIFA acknowledges and respects feedback and concern aired in public,” it said, while blaming "erroneous reporting in the media” for disruptions to its planned consultation with member associations.

But it said that without the support of FIFA's 211 member associations, “FIFA’s commercial activities would remain unchanged. FFE would not be established.”

"Nobody is selling football. This is not something FIFA would ever entertain.”

The next scheduled FIFA tournament is within weeks in Europe — the Women’s Under-20 World Cup hosted by Poland from Sept. 5 — and the four British federations comprise FIFA’s only bidder to host the 2035 Women’s World Cup. That decision is due Nov. 23.

“Some things are simply too important to sell,” UEFA said in a statement. “The FIFA World Cup belongs to football. It always will. And so long as Europe has a voice, it will never be for sale.”

The strategy meeting was called to counter FIFA President Infantino’s offer of $20 million to each of FIFA’s 211 global members that has to be accepted by mid-September.

Later Thursday, the 41-member Confederation of North, Central American and Caribbean Association Football (CONCACAF) met and announced it rejected Infantino's plan.

In a statement, CONCACAF said members “expressed deep concerns about the lack of due process surrounding the proposal, the artificially short deadline imposed, and the absence of any review or approval by the relevant FIFA governance bodies.” It also questioned the need for outside investment "following the most profitable FIFA World Cup in history.”

Infantino’s secret project was revealed Tuesday to spin off its commercial operations in the new $20 billion FFE subsidiary 20% owned by private investors. The core investor would be a New York investment firm created by Joshua Kushner, the brother of U.S. President Donald Trump’s son-in-law Jared Kushner.

Infantino wrote Tuesday to the 211 members — already the effective owners of FIFA as a non-profit association under Swiss law — that if they approve FFE their promised $10 million basic funding for the next four years will double to $20 million. He projected their FIFA funding through 2038 would be $86 million each, instead of about $36 million.

“This is not merely a profound failure of leadership, but an abdication of FIFA’s duty as the custodian of world football,” said UEFA, where Infantino was a long-time staffer and its CEO-like general secretary when he was first elected to lead FIFA in 2016.

Infantino’s high-stakes financial gambit now could threaten his previously secure 11-year presidency of FIFA as anger and frustration with him rises among soccer stakeholders including three of the six continental bodies.

FIFA has set a Nov. 18 deadline for potential candidates to declare in a presidential vote of the 211 members scheduled next March in Rabat, Morocco.

Infantino had seemed — 11 days ago after the World Cup final in East Rutherford, New Jersey — to have a clear path to being re-elected unopposed for a fourth and final term in office through 2031, despite a furor over letting United States forward Folarin Balogun play against Belgium despite a red card in his previous game.

Soccer officials have said privately Infantino has eyed a lucrative commissioner-like role at the FFE spinoff beyond 2031.

“Game over, Gianni #InfantinOUT,” the Football Supporters Europe group, which advises UEFA on fan issues such as ticket prices, posted after the boycott threat.

UEFA detailed Thursday why soccer officials fear external investors owning a stake of the global game’s biggest events, including World Cups and Club World Cups for men and women.

“The moment external investors acquire ownership interests in FIFA competitions, football changes forever,” UEFA said. “Commercial return becomes a permanent obligation. Investor expectations become a daily pressure.”

Infantino has presented the private equity offer as a chance to “turbocharge” funding development of soccer across the world, where a majority of the 211 FIFA members rely on its funding.

Officials from about 40 UEFA member spoke at the urgent meeting, with anger expressed that FIFA is not using some of its multi-billion reserves to fund extra development programs.

“As a result of today’s discussion, no UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive,” the European soccer body said, “unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership.”

On a seismic day in soccer politics, a traditional bedrock of support in Asia for FIFA and Infantino had earlier Thursday been shaken.

“FIFA’s unilateral actions appear to undermine the very foundations of continental football,” the Asian Football Confederation president Sheikh Salman bin Ibrahim Al Khalifa said in a letter to its 46 members of FIFA, warning of risks to their own competitions.

Sheikh Salman, an ally to Infantino since losing the FIFA presidential election to him in 2016, wrote “such an initiative will not succeed without the support of all the confederations, which is not the case now.”

In a video message published Wednesday by FIFA, Infantino insisted spinning off its money-making operations was “an offer, not an obligation.”

A FIFA presentation for its members, co-written with its banking advisors from J.P. Morgan and seen by the AP, set a goal for FFE as “commercial rigor and expertise to better capitalize on broadcast rights, sponsorships and a growing tournament portfolio.”

That growing portfolio likely would include adding more teams to FIFA competitions like the World Cup and Club World Cup for men and women, and potentially staging them more often than every four years, including in the U.S.

FIFA adding teams, games and competitions would squeeze the value, status and space in the congested global fixture calendar for those that fund and are organized by the six continental soccer bodies like UEFA and the AFC. Those include World Cup qualifying games, continental tournaments and Champions Leagues.

“It is important that the AFC family has a complete understanding,” Sheikh Salman wrote, “of how such an initiative may affect key areas of global and Asian football, including the sustainability of confederation and (domestic) competitions, as well as the organization and commercial landscape surrounding the AFC’s activities.”

A threatened World Cup boycott from Europe helped derail Infantino’s plan in 2021 to play World Cups every two years instead of four.

AP soccer: https://apnews.com/hub/soccer and AP World Cup coverage

FILE - FIFA President Gianni Infantino, right, talks to UEFA President Aleksander Ceferin during the FIFA 75th Congress at the Conmebol Convention Center in Luque, Paraguay, Thursday, May 15, 2025. (AP Photo/Fernando Calistro, File)

FILE - FIFA President Gianni Infantino, right, talks to UEFA President Aleksander Ceferin during the FIFA 75th Congress at the Conmebol Convention Center in Luque, Paraguay, Thursday, May 15, 2025. (AP Photo/Fernando Calistro, File)

FILE - Asia Football Confederation President Salman Bin Ibrahim Al-Khalifa, center, walks with FIFA President Gianni Infantino, right, as they arrive for an inauguration ceremony for the new building of the Asia Football Confederation in Kuala Lumpur, Malaysia Tuesday, Oct. 30, 2018. (AP Photo/Vincent Thian, File)

FILE - Asia Football Confederation President Salman Bin Ibrahim Al-Khalifa, center, walks with FIFA President Gianni Infantino, right, as they arrive for an inauguration ceremony for the new building of the Asia Football Confederation in Kuala Lumpur, Malaysia Tuesday, Oct. 30, 2018. (AP Photo/Vincent Thian, File)

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