An increasing number of British businesses are shifting their focus to China, viewing it as a more favorable trade and investment partner amid rising global uncertainty over U.S. tariff hikes.
British Prime Minister Keir Starmer on Monday warned that newly imposed U.S. tariffs on UK goods pose a serious threat to both the global economy and Britain's industrial base. He added that the UK will work to lower trade barriers with key partners worldwide.
The 2025 "Invest in China" UK Session took place in London on April 4, aiming to foster trade and investment ties between China and Britain. The event offered a valuable opportunity for businesspeople from both countries to connect, exchange views, and explore the potential for stable and reliable cooperation, especially at a time when U.S. President Donald Trump is imposing sweeping tariffs on global trading partners.
"It has been exciting. It's almost like a dance. Everyone's having a dance to see if they feel right with each other," said Jack Perry, Chairman of The 48 Group Club, a London-based private company dedicated to promoting trade between China and the UK.
Some attendees highlighted that Trump's policies are enhancing China's appeal as a trade and investment partner.
"I think really it's important that the UK companies here now start realizing maybe who their friends really are. In business, the one thing you need is stability. And I'm afraid there are certain places right now where stability is not the order of the day," said Paul Sheedy, CEO of Unifi.id., an identity platform.
Chinese officials at the event presented regional development plans and emphasized their interest in partnering with British companies, particularly in emerging industries.
"I think we can cooperate with the UK, especially in the new energy vehicle sector, as the country has also explored this area to some extent," said Long Xiaohong, director general of the Hubei Provincial Department of Commerce.
Amid ongoing economic challenges and record-high inflation, some companies in the UK see Chinese manufacturers as a potential solution.
"Here in the UK, it's very expensive. The labor is very expensive. So for the UK businesses, getting their things done from China is a lot of cost-saving. The quality is also very good. And in my opinion, that's the future," said Adeel Khan, CEO of Zans Group.
For certain companies, collaboration with China is already part of their strategic plans.
"I'm in the process of getting my trademark. I'm working with a Chinese law firm. And I'm really looking forward to trading with China," said Ayesha Ibrahim, CEO of Honey Corn.
British businesses turn to China amid U.S. tariff hikes, global trade uncertainty
