Malaysian students in China play ambassador role for cross-cultural exchange

An increasing number of Malaysian students are choosing to pursue their academic dreams in China - becoming not just scholars, but also cultural ambassadors who strengthen the bonds between the two nations.

Among them is Dai Zunyu, a Malaysian student currently pursuing her master's degree at the Northwestern Polytechnical University in Xi'an, the capital of northwest China's Shaanxi Province, which also served as the capital of 13 ancient dynasties.

Dai, who began learning Chinese in childhood, says her fascination with the language and culture brought her to China seven years ago, and the journey has been inspiring.

"Xi'an has a history of 3,000 years. So, as soon as I arrived, I went to see the Terracotta Warriors with my family. Over time, my interest expanded from history to geography. Besides Xi'an, I've also visited Shanghai, Nanjing, and Chengdu. For the upcoming Labor Day holiday, I plan to explore Chongqing," Dai said.

Over the years, Dai's Mandarin skills have improved significantly, and her travels across China have deepened her understanding and appreciation of the country's vast landscapes and rich cultural heritage.

As China becomes increasingly prominent on the world stage, it is also attracting more young Malaysians. Dai often finds herself approached by peers eager to learn what it's like to study and live in China.

"I like sharing stories about international student life with them. I believe there are great opportunities for personal development in China, especially in my field, brain-computer interface technology. China is a very excellent place to study this. More importantly, China's global influence and positive image inspire a sense of aspiration among Malaysians, which motivates many to come here," said Dai.

Today, more Malaysian students are choosing China as a destination not only to acquire cutting-edge knowledge but also to engage in meaningful cross-cultural exchange. As they chase their dreams, they are also helping build bridges between people in the two neighboring countries.

Malaysian students in China build bridges for cross-cultural exchange

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market