LONDON, April 22, 2025 /PRNewswire/ -- This April, Azazie, the global leader in online bridalwear, made an unforgettable impression at The National Wedding Show at ExCeL London. Located at Stand D70, the brand unveiled its most expansive UK presentation to date—a thoughtfully curated bridalwear collection celebrating inclusivity, modern romance, and personal expression. The showcase offered attendees an exclusive first look at Azazie's highly anticipated London Pop-Up, alongside a glimpse into the wedding trends set to define 2025.
Breaking Tradition, Embracing Individuality
Azazie redefined what bridal looks like in 2025. Across six high-energy catwalk shows, the brand debuted everything from sweeping fairytale gowns to clean-cut modern silhouettes, tailored bridal pantsuits, and bridesmaid dresses in vibrant hues. This season's focus? Celebrating self-expression. Every look was designed with today's bride in mind.
The Pop-Up Everyone's Talking About
Visitors were given an exclusive first look—and first access—to Azazie's 2-Day London Pop-Up, happening April 19–20. With over 750 garments available to try on, it's the largest single-location preview Azazie has ever hosted in the UK. Highlights include:
- 500+ Bridesmaid Dresses in 80+ colours and sizes 4–34
- 150 Wedding Dresses ranging from timeless lace to daring fashion-forward cuts
- 25 Flower Girl Dresses
- 25 Junior Bridesmaid Looks
- 25 Mother-of-the-Bride Dresses
- 25 Occasionwear Styles, perfect for black-tie guests or second looks
With just a quick QR scan, brides secured their personalised fitting appointments—complete with expert stylists and on-the-spot advice for curating their wedding wardrobe with ease.
Not Just a Booth—An Experience
Azazie went beyond the typical vendor setup and built an immersive showroom-style space, where guests could slip into gowns, explore fabric swatches, and chat directly with the team about fit, customisation, and the perks of Azazie's seamless online shopping experience.
Fan-favourite Spin-to-Win returned, offering prizes like stretch satin scrunchies, wedding garters, jewellery boxes, and 10% off vouchers—adding a little extra sparkle to every visit.
Expanding Its Footprint in the UK
Following a successful showing in Birmingham, Azazie's London debut drew thousands of visitors, including entire bridal parties discovering the brand's affordable, size-inclusive, made-to-order model for the very first time.
With a growing UK presence and increasing demand, Azazie is solidifying its role as the go-to destination for modern brides who want standout style without the boutique markup.
Ready to Say Yes?
To learn more about Azazie's full UK offering or to book your spot at the upcoming London Pop-Up, visit www.azazie.com.
ABOUT AZAZIE
Azazie is the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, Azazie disrupts the traditional wedding industry by offering made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses—available in sizes 0-30—are meticulously cut and sewn to order. Explore our website to discover hundreds of bridal and bridesmaid gowns and dresses in over 80+ stunning color options.
Media Contact:
pr@azazie.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Azazie Makes a Statement at London's National Wedding Show with Bold Bridal Looks and the UK's Largest Pop-Up Experience
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CHONGQING, China, Jan. 16, 2026 /PRNewswire/ -- The World Economic Forum (WEF) recently announced the latest members of its Global Lighthouse Networks 2026, with HiTHIUM's Chongqing manufacturing base successfully selected. The factory becomes the world's first Lighthouse Factory for energy storage batteries, marking a major milestone for the global energy storage industry.
The factory is also the world's first mass-production facility dedicated to kAh long-duration energy storage (LDES) battery. Through systematic breakthroughs in intelligent manufacturing and digital transformation, the Chongqing manufacturing base sets a new benchmark for high-quality development across the global energy storage value chain.
The Global Lighthouse Network is a World Economic Forum initiative recognizing best-in-class operational sites and value chains that have achieved exceptional performance in productivity, supply chain resilience, customer centricity, sustainability and talent. The initiative was co-founded with McKinsey & Company and is counselled by an advisory board of industry leaders working together to shape the future of global manufacturing. As of today, 224 Lighthouse Factories have been recognized globally, with HiTHIUM being the first to represent the energy storage battery sector.
"Competitiveness today is no longer defined by efficiency alone, but by the ability to sense, adapt and respond at speed," said Kiva Allgood, Managing Director, World Economic Forum. "This year's industrial transformation sites show how intelligence-led operations are being scaled to place resilience and sustainability at the core of how industry operates."
A "Thinking" Factory Redefining Energy Storage Manufacturing
As lithium-ion energy storage plays an increasingly vital role in renewable energy integration and grid stability, the industry is experiencing rapid growth alongside mounting challenges. These include surging demand, intensified cost pressures, and increasingly stringent requirements for battery consistency. Traditional manufacturing models are no longer sufficient to meet these demands.
In response, HiTHIUM's Chongqing manufacturing base has advanced a comprehensive intelligent manufacturing strategy focused on near-zero-defect production, systematic cost optimization, and intelligent operations. Through continuous exploration of lean production and advanced manufacturing practices, the base has achieved significant improvements in yield, production capacity, and overall equipment effectiveness.
At the core of HiTHIUM's intelligent manufacturing approach is a factory that can truly "think." The Chongqing manufacturing base has deployed more than 40 digital solutions, deeply integrating generative artificial intelligence, machine learning, and AIoT technologies. These innovations enable full-lifecycle intelligent control spanning R&D, material selection, manufacturing, and final inspection. By establishing a closed-loop, data-driven management system across the entire production chain, the base ensures exceptional product consistency, laying a solid foundation for high safety, reliability, and performance in energy storage batteries.
Forward-Looking Deployment to Lead LDES
Building on the growing maturity of its intelligent manufacturing system, HiTHIUM continues to advance forward-looking production layouts tailored specifically for LDES applications. The Chongqing manufacturing base has steadily expanded the adaptability of intelligent manufacturing across different technical pathways and application scenarios, reinforcing its role in supporting the industrialization of LDES.
The base has also established the world's first production line dedicated to LDES batteries. In June 2025, HiTHIUM's ∞Cell 1175Ah LDES battery entered mass production. In October, the ∞Power 6.25MWh 4h LDES BESS, powered by this battery, began global deliveries. In December, the system was selected as the sole representative from the energy storage sector at a national-level exhibition highlighting advancements in Chinese manufacturing.
Looking ahead, HiTHIUM will further leverage the lighthouse factory's demonstrative role in intelligent R&D, smart manufacturing, and the development of agile and resilient supply chain networks. As an industry chain leader, the company will also drive digital transformation across upstream and downstream partners, fostering a highly collaborative and efficient industrial ecosystem.
By continuously exporting scalable intelligent manufacturing practices and industrialization capabilities, HiTHIUM aims to support the large-scale, high-quality, safe, and efficient deployment of LDES batteries and systems—contributing a robust Chinese solution to the global transition toward green and sustainable energy.
CHONGQING, China, Jan. 16, 2026 /PRNewswire/ -- The World Economic Forum (WEF) recently announced the latest members of its Global Lighthouse Networks 2026, with HiTHIUM's Chongqing manufacturing base successfully selected. The factory becomes the world's first Lighthouse Factory for energy storage batteries, marking a major milestone for the global energy storage industry.
The factory is also the world's first mass-production facility dedicated to kAh long-duration energy storage (LDES) battery. Through systematic breakthroughs in intelligent manufacturing and digital transformation, the Chongqing manufacturing base sets a new benchmark for high-quality development across the global energy storage value chain.
The Global Lighthouse Network is a World Economic Forum initiative recognizing best-in-class operational sites and value chains that have achieved exceptional performance in productivity, supply chain resilience, customer centricity, sustainability and talent. The initiative was co-founded with McKinsey & Company and is counselled by an advisory board of industry leaders working together to shape the future of global manufacturing. As of today, 224 Lighthouse Factories have been recognized globally, with HiTHIUM being the first to represent the energy storage battery sector.
"Competitiveness today is no longer defined by efficiency alone, but by the ability to sense, adapt and respond at speed," said Kiva Allgood, Managing Director, World Economic Forum. "This year's industrial transformation sites show how intelligence-led operations are being scaled to place resilience and sustainability at the core of how industry operates."
A "Thinking" Factory Redefining Energy Storage Manufacturing
As lithium-ion energy storage plays an increasingly vital role in renewable energy integration and grid stability, the industry is experiencing rapid growth alongside mounting challenges. These include surging demand, intensified cost pressures, and increasingly stringent requirements for battery consistency. Traditional manufacturing models are no longer sufficient to meet these demands.
In response, HiTHIUM's Chongqing manufacturing base has advanced a comprehensive intelligent manufacturing strategy focused on near-zero-defect production, systematic cost optimization, and intelligent operations. Through continuous exploration of lean production and advanced manufacturing practices, the base has achieved significant improvements in yield, production capacity, and overall equipment effectiveness.
At the core of HiTHIUM's intelligent manufacturing approach is a factory that can truly "think." The Chongqing manufacturing base has deployed more than 40 digital solutions, deeply integrating generative artificial intelligence, machine learning, and AIoT technologies. These innovations enable full-lifecycle intelligent control spanning R&D, material selection, manufacturing, and final inspection. By establishing a closed-loop, data-driven management system across the entire production chain, the base ensures exceptional product consistency, laying a solid foundation for high safety, reliability, and performance in energy storage batteries.
Forward-Looking Deployment to Lead LDES
Building on the growing maturity of its intelligent manufacturing system, HiTHIUM continues to advance forward-looking production layouts tailored specifically for LDES applications. The Chongqing manufacturing base has steadily expanded the adaptability of intelligent manufacturing across different technical pathways and application scenarios, reinforcing its role in supporting the industrialization of LDES.
The base has also established the world's first production line dedicated to LDES batteries. In June 2025, HiTHIUM's ∞Cell 1175Ah LDES battery entered mass production. In October, the ∞Power 6.25MWh 4h LDES BESS, powered by this battery, began global deliveries. In December, the system was selected as the sole representative from the energy storage sector at a national-level exhibition highlighting advancements in Chinese manufacturing.
Looking ahead, HiTHIUM will further leverage the lighthouse factory's demonstrative role in intelligent R&D, smart manufacturing, and the development of agile and resilient supply chain networks. As an industry chain leader, the company will also drive digital transformation across upstream and downstream partners, fostering a highly collaborative and efficient industrial ecosystem.
By continuously exporting scalable intelligent manufacturing practices and industrialization capabilities, HiTHIUM aims to support the large-scale, high-quality, safe, and efficient deployment of LDES batteries and systems—contributing a robust Chinese solution to the global transition toward green and sustainable energy.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HiTHIUM Recognized as the World's First Lighthouse Factory for Energy Storage Batteries
