SINGAPORE, April 22, 2025 /PRNewswire/ -- Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in Thailand, marking a new milestone in the luxury automotive market. Running from June to July 2024 as part of the Defining Class 2.0 initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in Thailand.
Pioneering a Strategic Omnichannel Execution for Maximum Brand Impact
The campaign marked Teads' debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:
- CTV Native Placement (LG TV Homescreen) — This strategic placement delivered Mercedes-Benz's first presence on LG Smart TVs in Thailand, reaching affluent consumers directly in their living rooms.
- CTV Video Placements — By delivering instream video ads within premium in-app environments on both Smart TVs and Mobile/Tablet devices, Teads captured the attention of viewers in a high-quality, distraction-free setting.
- Outstream Advertising — Targeted to audiences based on income and automotive interest, the outstream ads helped drive strong brand consideration.
The campaign's effectiveness was evaluated using On Device's methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign's ability to achieve significant results in brand perception and favorability.
The Mercedes-Benz CTV campaign in Thailand exceeded expectations, achieving robust lifts across critical brand metrics:
- Top-of-mind awareness saw a 5-point increase, outperforming industry benchmarks.
- Ad recall increased by 7 points, demonstrating high retention rates among viewers.
- Brand preference surged by 16 points, well above industry standards, suggesting that Mercedes-Benz has a strong positive presence in the Thai market.
- Purchase intent rose by 10 points, with 83% of respondents considering Mercedes-Benz for their next luxury vehicle.
The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in Thailand.
A key contributor to the campaign's success was the engagement with Teads' premium creative formats, which effectively captured and retained audience attention:
- 17 million impressions delivered across multiple devices, with smartphones achieving a click-through rate (CTR) of 0.22%.
- The Performance Carousel V3 emerged as the top-performing creative unit, with a 0.21% CTR.
- An impressive Video Completion Rate (VCR) of 95.46% was achieved in In-Stream placements, with 100% viewability across Teads' scalable inventory, underscoring the quality of the ad experience.
Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.
Teads' expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.
The results speak for themselves—remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.
The campaign's strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in Thailand.
We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future." Says the spokesperson from Mercedes Benz, Thailand.
This groundbreaking omnichannel campaign not only marks Teads' entry into Thailand's CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.
Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads' leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz's position in Thailand as a leading choice in luxury automotive.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Teads and Mercedes-Benz Drive Brand Lift with Thailand's First Connected TV Campaign
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Welcoming the Year of the Horse in Bali's leading luxury family resort.
BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.
The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.
For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.
"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."
For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.
About The Ritz-Carlton, Bali
Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.
About The Ritz-Carlton Hotel Company, LLC
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
Welcoming the Year of the Horse in Bali's leading luxury family resort.
BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.
The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.
For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.
"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."
For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.
About The Ritz-Carlton, Bali
Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.
About The Ritz-Carlton Hotel Company, LLC
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Celebrate Prosperity and Togetherness at The Ritz-Carlton, Bali
