Hengdian World Studios, China’s largest studio backlot in Zhejiang Province, is seeing a surge in visitors as its travel photography business thrives, supported by local efforts to upgrade services and refine industry standards.
Dubbed "China's Hollywood", Hengdian is one of the largest real-life film and television shooting bases in the world, and is the filming location for popular films such as war blockbuster "The Battle at Lake Changjin."
In a scenic corner of the studio, skilled makeup artists applied makeup and styled clients' hair, attentively considering their preferences and making timely adjustments.
They also introduced products to walk-in customers and recommended suitable outfits and styles.
"I feel it has an ancient charm with a distinctly Chinese flavor. My child saw many young girls in traditional costumes at the scenic area and became curious, saying she was very interested. So, we let her experience it as well," a tourist Huang Jingxuan said.
In February, Hengdian completed a unified renovation of five travel photography stores. The newly upgraded shops now feature neatly displayed Hanfu collections, while walls adorned with the latest makeup styles showcase a wide range of options.
Hanfu is the traditional clothing of the Han ethnic group and was formed in the main residential areas of the Han ethnic group in ancient times.
Visitors Liang Manting and Liu Longlong from Yiwu City, Zhejiang Province, opted for a martial arts-themed couple's travel shoot, carefully selecting a set that matched their vision.
"We stumbled upon this idea on the Internet and had always wanted to try this kind of photo shoot. I brought her here to experience it. At first, we were a bit stiff in front of the camera, but the photographer was very patient," said Liu.
Ahead of Labor Day, photography stores will nearly double their makeup artists and sales staff while unveiling new spring outfits for seasonal tours, ensuring a seamless experience for tourists to capture lasting memories.
Hengdian World Studios in Zhejiang draws more tourists with thriving travel photography business
