Peoples Jewellers Unveils Flagship Store at Toronto’s Prestigious Yorkdale Mall

TORONTO--(BUSINESS WIRE)--Apr 22, 2025--

Peoples Jewellers, Canada’s leading fine jewellery retailer, proudly announces the opening of its newly redesigned flagship store in the prestigious Yorkdale Mall. This innovative location is set to redefine the shopping experience for jewellery enthusiasts, blending luxury with approachability to create an inviting atmosphere.

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The store will also feature unique, limited-edition curations of Le Vian and 10-18K Gold Fashion pieces, specifically for Peoples Yorkdale, alongside an array of new offerings just in time for spring celebrations such as Mother’s Day, Father’s Day, graduations and weddings.

A Design Inspired by Elegance and Warmth

The new flagship store draws design inspiration from the natural beauty of Canada’s landscapes, combined with the welcoming charm of Peoples’ jewellery consultants. The aesthetic merges organic elements with an elegant, modern touch, reflecting the sophistication of Yorkdale’s clientele. Customers can look forward to exploring collections in an atmosphere that feels both luxurious and approachable.

The newly reopened Yorkdale Mall location invites customers to explore its fresh design, premium offerings, and signature service. This flagship is a testament to Peoples’ dedication to innovation and customer satisfaction, setting a new standard for fine jewellery retail in Canada.

Grand Reopening Celebration

To commemorate the unveiling of its redesigned flagship, Peoples Jewellers is hosting a special grand reopening weekend at Yorkdale Mall on April 24-27, 2025. Guests are invited to experience the new space, explore new and exclusive spring style, daily offers, and enjoy curated in-store experiences designed to celebrate the moment in style. From limited-edition pieces to personalized service and thoughtful details, the event will offer something special for every guest.

A Strategic Investment in Excellence

Toronto, as Canada’s largest city, plays a key role in the brand’s strategic growth. The Yorkdale flagship represents a commitment to enhancing the customer experience and seeking inspiration from the local community. This is part of Peoples’ broader initiative to invest in key markets, including planned flagship openings and store remodels across Canada in the coming year.

“The Yorkdale flagship is more than just a store — it’s a reflection of who we are and where we’re headed as a brand,” said Stacee Johnson Williams, President of Peoples Jewellers. “We’ve reimagined this space to offer a warm, modern, and elevated experience that celebrates our Canadian roots while meeting the evolving needs of today’s customer. This opening marks an exciting milestone as we continue to invest in innovation, style, and service across the country.”

For more information, please visit https://www.peoplesjewellers.com/ or contact mediarelations@signetjewelers.com.

About Peoples Jewellers

Peoples Jewellers is the largest retailer of fine jewellery in Canada, with over 90 locations from the Maritimes to British Columbia. Founded in 1919 as a family business, Peoples Jewellers has provided customers with a trusted and helpful shopping experience for more than 100 years. With a strong assortment of affordable fine jewellery and brand‐name watches, Peoples Jewellers provides options for every occasion and every customer.

About Signet Jewelers

Signet Jewelers Limited is the world's largest retailer of diamond jewelry. As a Purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business. Signet operates approximately 2,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, James Allen, Rocksbox, Peoples Jewellers, H. Samuel, and Ernest Jones. Further information on Signet is available at www.signetjewelers.com. See also www.kay.com, www.zales.com, www.jared.com, www.banter.com, www.diamondsdirect.com, www.bluenile.com, www.jamesallen.com, www.rocksbox.com, www.peoplesjewellers.com, www.hsamuel.co.uk, www.ernestjones.co.uk.

The newly reopened Yorkdale Mall location of Peoples' invites customers to explore its fresh design, premium offerings, and signature service. This flagship is a testament to Peoples’ dedication to innovation and customer satisfaction, setting a new standard for fine jewellery retail in Canada.

LOS ANGELES (AP) — Nadia Comaneci, Apolo Ohno, Bart Conner and Cullen Jones were among the more than 300 Olympic and Paralympic athletes who gathered Tuesday under the peristyle at the Los Angeles Memorial Coliseum, where the Summer Games will open in 2028.

In an effort to promote Wednesday's registration launch for tickets to the Los Angeles Games, the athletes representing 28 different Olympics dating to 1960 joined Janet Evans in a short countdown to the lighting of the Olympic Cauldron against a clear blue winter sky.

“LA is committed to delivering an athlete-centered games and that can only happen if athletes are actually at the center of our planning,” said Evans, the Olympic champion swimmer who is chief athlete officer for the LA28 organizing committee.

The get-together felt like a homecoming to Ohno, the most decorated U.S. Winter Olympian ever with eight short track speedskating medals.

“I walked in and I literally saw like 50 of my friends that I'd grown up in the Olympic training center with for many years,” he said. "I haven't seen some of these people for 10 years or more."

The athletes met with LA28 officials beforehand, with several offering suggestions on how to improve the athlete experience.

“We have the athlete voice in the areas that really need to be heard,” said Jones, the retired swimmer who joined the U.S. Olympic and Paralympic Committee last summer as associate director of athlete marketing. “I'm really excited to see what LA28 looks like.”

Conner noted that with the majority of venues already built in Los Angeles and Oklahoma City, which will host softball and canoe slalom, organizers can focus on the competitors. The three-time Olympic gymnast capped his career at the 1984 Los Angeles Games.

“The athletes know that they're the center of every decision,” he said. “It's not just like, let's call the athletes and see what they think about it. The athletes are already in all the board meetings. I understood today that there's more athletes involved in leadership here in the Olympic organizing committee than there are at the IOC.”

Nearby, Comaneci twirled for photographers under the peristyle. The Romanian gymnast became a teenage superstar at the 1976 Montreal Games, where she earned the first perfect 10.0 mark in Olympic history. She and Conner will mark their 30th wedding anniversary in April.

Registration opens at 10 a.m. EST on Wednesday at Tickets.LA28.org. It's the first step for a chance to secure a time slot to buy tickets starting in April. After registering, fans will be randomly assigned time slots to buy tickets throughout future ticket releases.

Individual tickets, hospitality packages including tickets and packages involving travel and accommodations will also go on sale later this year.

The Olympic cauldron is lit at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games Tuesday, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)

Former Olympians gather for a group photo at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games Tuesday, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)

The Olympic cauldron is lit at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games Tuesday, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)

Former Olympian Jane Evans, LA28 Chief Athlete Officer, center right, stands next to Casey Wasserman, LA28 Chairperson and President, at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games Tuesday, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)

The Olympic cauldron is lit at the Los Angeles Memorial Coliseum ahead of the launch for ticket registration to the 2028 Summer Olympic Games Tuesday, Jan. 13, 2026, in Los Angeles. (AP Photo/Damian Dovarganes)