TORONTO--(BUSINESS WIRE)--Apr 22, 2025--
Peoples Jewellers, Canada’s leading fine jewellery retailer, proudly announces the opening of its newly redesigned flagship store in the prestigious Yorkdale Mall. This innovative location is set to redefine the shopping experience for jewellery enthusiasts, blending luxury with approachability to create an inviting atmosphere.
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The store will also feature unique, limited-edition curations of Le Vian and 10-18K Gold Fashion pieces, specifically for Peoples Yorkdale, alongside an array of new offerings just in time for spring celebrations such as Mother’s Day, Father’s Day, graduations and weddings.
A Design Inspired by Elegance and Warmth
The new flagship store draws design inspiration from the natural beauty of Canada’s landscapes, combined with the welcoming charm of Peoples’ jewellery consultants. The aesthetic merges organic elements with an elegant, modern touch, reflecting the sophistication of Yorkdale’s clientele. Customers can look forward to exploring collections in an atmosphere that feels both luxurious and approachable.
The newly reopened Yorkdale Mall location invites customers to explore its fresh design, premium offerings, and signature service. This flagship is a testament to Peoples’ dedication to innovation and customer satisfaction, setting a new standard for fine jewellery retail in Canada.
Grand Reopening Celebration
To commemorate the unveiling of its redesigned flagship, Peoples Jewellers is hosting a special grand reopening weekend at Yorkdale Mall on April 24-27, 2025. Guests are invited to experience the new space, explore new and exclusive spring style, daily offers, and enjoy curated in-store experiences designed to celebrate the moment in style. From limited-edition pieces to personalized service and thoughtful details, the event will offer something special for every guest.
A Strategic Investment in Excellence
Toronto, as Canada’s largest city, plays a key role in the brand’s strategic growth. The Yorkdale flagship represents a commitment to enhancing the customer experience and seeking inspiration from the local community. This is part of Peoples’ broader initiative to invest in key markets, including planned flagship openings and store remodels across Canada in the coming year.
“The Yorkdale flagship is more than just a store — it’s a reflection of who we are and where we’re headed as a brand,” said Stacee Johnson Williams, President of Peoples Jewellers. “We’ve reimagined this space to offer a warm, modern, and elevated experience that celebrates our Canadian roots while meeting the evolving needs of today’s customer. This opening marks an exciting milestone as we continue to invest in innovation, style, and service across the country.”
For more information, please visit https://www.peoplesjewellers.com/ or contact mediarelations@signetjewelers.com.
About Peoples Jewellers
Peoples Jewellers is the largest retailer of fine jewellery in Canada, with over 90 locations from the Maritimes to British Columbia. Founded in 1919 as a family business, Peoples Jewellers has provided customers with a trusted and helpful shopping experience for more than 100 years. With a strong assortment of affordable fine jewellery and brand‐name watches, Peoples Jewellers provides options for every occasion and every customer.
About Signet Jewelers
Signet Jewelers Limited is the world's largest retailer of diamond jewelry. As a Purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business. Signet operates approximately 2,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, James Allen, Rocksbox, Peoples Jewellers, H. Samuel, and Ernest Jones. Further information on Signet is available at www.signetjewelers.com. See also www.kay.com, www.zales.com, www.jared.com, www.banter.com, www.diamondsdirect.com, www.bluenile.com, www.jamesallen.com, www.rocksbox.com, www.peoplesjewellers.com, www.hsamuel.co.uk, www.ernestjones.co.uk.
The newly reopened Yorkdale Mall location of Peoples' invites customers to explore its fresh design, premium offerings, and signature service. This flagship is a testament to Peoples’ dedication to innovation and customer satisfaction, setting a new standard for fine jewellery retail in Canada.
U.S., Danish and Greenlandic officials have met face to face to discuss President Donald Trump's ambitions to take control of Greenland, a semiautonomous territory of Denmark. At the same time, Denmark and several European allies are sending troops to Greenland in a pointed signal of intent to boost the vast Arctic island's security.
Danish Foreign Minister Lars Løkke Rasmussen said after a meeting in Washington on Wednesday with his Greenlandic counterpart, U.S. Vice President JD Vance and Secretary of State Marco Rubio that a “fundamental disagreement” remained. He acknowledged that “we didn't manage to change the American position” but said he hadn't expected to.
However, Wednesday's events did point to ways ahead.
Denmark, Greenland and the U.S. agreed to form a high-level working group “to explore if we can find a common way forward,” Løkke Rasmussen said. He added that he expects the group to hold its first meeting “within a matter of weeks.”
Danish and Greenlandic officials didn't specify who would be part of the group or give other details. Løkke Rasmussen said the group should focus on how to address U.S. security concerns while respecting Denmark's “red lines.” The two countries are NATO allies.
“Whether that is doable, I don't know,” he added, holding out hope that the exercise could “take down the temperature.”
He wouldn't elaborate on what a compromise might look like, and expectations are low. As Danish Defense Minister Troels Lund Poulsen put it Thursday, having the group is better than having no working group and “it's a step in the right direction.” It will at least allow the two sides to talk with each other rather than about each other.
Trump has argued repeatedly that the U.S. needs control of Greenland for its national security. He has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals.
Just as the talks were taking place in Washington on Wednesday, the Danish Defense Ministry announced that it was increasing its military presence in Greenland, along with NATO allies. France, Germany, Norway and Sweden announced that they were each sending very small numbers of troops in a symbolic but pointed move signaling solidarity with Copenhagen.
The U.K. said one British officer was part of what it called a reconnaissance group for an Arctic endurance exercise. The German Defense Ministry, which dispatched 13 troops, said the aim is to sound out “possibilities to ensure security with a view to Russian and Chinese threats in the Arctic.” It said it was sending them on a joint flight from Denmark as “a strong signal of our unity.”
Poulsen said that "the Danish Armed Forces, together with a number of Arctic and European allies, will explore in the coming weeks how an increased presence and exercise activity in the Arctic can be implemented in practice,” he said.
On Thursday, he said the intention was “to establish a more permanent military presence with a larger Danish contribution,” and to invite allies to take part in exercises and training on a rotating basis, according to Danish broadcaster DR.
While the European troops are largely symbolic at this point, the timing was no accident.
The deployment “serves both to send a political signal and military signal to America, but also indeed to recognize that Arctic security should be reinforced more," said Maria Martisiute, an analyst at the European Policy Center in Brussels. "And first and foremost, this should be done through allied effort, not by the U.S. coming and wanting to take it over. So it complicates the situation for the U.S.”
The European efforts are Danish-led and not coordinated through NATO, which is dominated by the United States. But the European allies are keen to keep NATO in play, and Germany said that “the aim is to obtain a well-founded picture on the ground for further talks and planning within NATO."
Poulsen has said he and Greenland's foreign minister plan to meet NATO Secretary General Mark Rutte in Brussels on Monday to discuss security in and around the Arctic. NATO has been studying ways to bolster security in the Arctic region.
“I’m really looking forward for an announcement of some kind of military activity or deployment under NATO’s framework,” Martisiute said. “Otherwise there is indeed a risk that ... NATO is paralyzed and that would not be good.”
Sylvain Plazy in Brussels contributed to this report.
Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)
An Airbus A400M transport aircraft of the German Air Force taxis over the grounds at Wunstorf Air Base in the Hanover region, Germany, Thursday, Jan. 15, 2026 as troops from NATO countries, including France and Germany, are arriving in Greenland to boost security. (Moritz Frankenberg/dpa via AP)
Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)
A man rides by on a quad bike past a row of Greenlandic national flags in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)
