Introducing Daia 3-in-1 Softergent Lavender: Neelofa loves how it keeps clothes fresh, soft, and clean--without additional softener or luxury perfume

KUALA LUMPUR, Malaysia, April 24, 2025 /PRNewswire/ -- In today's fast-paced world, where time is precious and household chores seem endless, many Malaysian families struggle with the complexity of laundry day. The need to juggle multiple products—detergents, softeners, and perfumes—each catering to a different function, such as cleaning, softening, or adding fragrance, can quickly turn an ordinary task into a time-consuming, costly, and cluttered ordeal. With busy schedules, these added complexities only make laundry feel more like a burden. Consumers are now seeking a simpler, more efficient solution that saves time, reduces clutter, and delivers the results they need with less hassle. Daia responds to this demand with the launch of Daia 3-in-1 Softergent Lavender, a laundry solution that combines powerful cleaning, a luxurious lavender fragrance that leaves clothes feeling soft, and 99.9% antibacterial protection in one convenient product.

Mr. Ng Hock Guan, Country Manager of Gentle Supreme Sdn. Bhd, said, "Malaysian households need products that deliver more than just clean clothes—they want added value in every wash. Daia 3-in-1 Softergent Lavender delivers exactly that. Its 2X Power Clean formula removes tough stains, while the added softener and luxurious lavender fragrance leave clothes soft and fresh—no need for extra products like softeners or perfumes. It also provides 99.9% antibacterial protection and keeps clothes smelling great, even when dried indoors".

Powered by Smart ION Technologyâ„¢, Daia 3-in-1 Softergent Lavender ensures a deep clean by preventing dirt from reattaching to clothes. The formula offers exceptional cleaning performance, without the need for soaking or scrubbing, while remaining gentle on both hands and fabrics.

The new Daia 3-in-1 Softergent Lavender was unveiled today in Malaysia by renowned entrepreneur and media personality Neelofa, the Brand Ambassador of Daia range of products.

"As a busy entrepreneur and mother, I'm always looking for ways to simplify my life without compromising on quality. Daia 3-in-1 Softergent Lavender has truly transformed my laundry routine. I no longer need separate detergent, softener, or luxury perfume. It not only cleans and softens but also leaves my family's clothes with a luxurious lavender fragrance that lasts. The antibacterial protection gives me peace of mind, knowing our clothes and kids are safe. It's the perfect solution for all households," says Neelofa, Brand Ambassador of Daia range of products.

In addition to sharing her experience using Daia Softergent Lavender, Neelofa engaged with her fans during a special meet & greet session.

Daia 3-in-1 Softergent Lavender offers a smarter, more convenient way to achieve superior cleaning, luxurious lavender fragrance, and 99.9% antibacterial protection—ideal for all households. Experience the effortless cleaning power of Daia 3-in-1 Softergent Lavender, now available in stores nationwide.

The Daia 3-in-1 Softergent Lavender is available in both liquid and powder formats. The Daia Smart liquid detergent retails at a recommended price of RM 26.90 for a 3.6kg bottle and RM 11.90 for a 1.5kg soft pack. The Daia powder detergent is available in a 2.1kg pack, priced at RM 15.90. All variants are available at all channels nationwide.

About Gentle Supreme
Gentle Supreme was established in Malaysia and one of the best-known corporations in Indonesia with several decades' worth of experience in a wide range of household and food products. Gentle Supreme brands have become one of the most trusted brands among Malaysians and continues to embrace new consumer expectations by providing household and food products of uncompromising quality.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Introducing Daia 3-in-1 Softergent Lavender: Neelofa loves how it keeps clothes fresh, soft, and clean--without additional softener or luxury perfume

KUALA LUMPUR, Malaysia, Dec. 23, 2025 /PRNewswire/ -- In celebration of its 90th anniversary, Kärcher Cleaning Systems Sdn. Bhd reaffirmed its global commitment to community and environmental care by sponsoring professional cleaning equipment to Zoo Negara. The handover event held last Friday, 19 December, marked a significant partnership aimed at upgrading the zoo's cleaning standards through sustainable, high-performance solutions.

The sponsored equipment — including the HD6/15 G Classic Pressure Washer, LB 930/36 BP Leaf Blower together with high-performance batteries, and the Hose Trolley HT 3.420 Kit 5/8 — is valued at a total of RM40,592. These tools are designed to support the day-to-day maintenance efforts with efficient, eco-conscious technology.

The HD 6/15 G Classic Pressure Washer is built for heavy-duty outdoor cleaning, ideal for washing animal enclosures, walkways, and service areas. It delivers powerful high-pressure water flow and operates independently of a power supply, making it highly versatile for large outdoor spaces. The LB 930/36 BP Leaf Blower offers quiet yet powerful performance, perfect for clearing dry leaves and debris across landscaped areas without disturbing the animals. Meanwhile, the Hose Trolley HT 3.420 Kit 5/8 ensures organized and efficient water hose management for frequent cleaning tasks throughout the zoo grounds.

The day began with a Corporate Social Responsibility (CSR) program, where Kärcher's team actively cleaned several sections of the zoo using the sponsored machines. This initiative aimed to enhance the cleanliness of the zoo's environment and improve the overall living conditions for the animals. The hands-on effort also demonstrated Kärcher's commitment to empowering cleaning teams by equipping them with advanced tools that elevate their productivity and effectiveness.

Following the CSR activity, a formal handover ceremony was held, attended by distinguished guests including YBhg. Dato' Sr. Zaharin Md. Arif, President of the Malaysian Zoological Society, and YBhg. Datuk Rosly Lana, Deputy President of the Malaysian Zoological Society. The ceremony also featured the signing of the guestbook by Ms. Lydia Ng, Head of Marketing at Kärcher Cleaning Systems Sdn. Bhd., symbolizing the collaborative spirit and mutual appreciation between both organizations.

The occasion served as a dual celebration — honoring Kärcher's nine decades of innovation and marking a new chapter in its social impact initiatives in Malaysia. The contribution is expected to significantly enhance the zoo's ability to maintain clean, healthy spaces for its animals and provide a more pleasant environment for visitors. Kärcher also extended its appreciation to Zoo Negara for its continued trust in the brand and its products.

"Reaching our 90th anniversary is a proud milestone for Kärcher globally, and we wanted to commemorate it by making a meaningful contribution locally," said a Kärcher Malaysia representative. "Supporting Zoo Negara reflects our mission to create cleaner, safer spaces through technology that respects both people and the planet."

This sponsorship is part of Kärcher's long-standing commitment to sustainability, innovation, and community partnerships — values that have defined the brand's success for 90 years.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Kärcher Malaysia Powers Zoo Negara with Advanced Cleaning Technology Worth RM40,592