The Ministry of Commerce will ramp up support for foreign trade enterprises pivoting to the domestic market, aiming to channel more high-quality trade goods into households, a spokesman said on Thursday.
He Yadong, the spokesman, said that the "Premium Exports Homebound," a nationwide program supported by the Ministry to promote the integration of domestic and foreign trade, has already drawn over 80 major retailers, e-commerce platforms, and wholesalers during stops in Guangdong and Jiangsu provinces.
A government-backed touring procurement delegation secured deals in Jiangsu, including a coffee mug from an export-focused manufacturer that became an instant bestseller.
"Through procurement activities, on the one hand, foreign trade enterprises have broadened new sales channels; on the other hand, the purchasing enterprises have also found good sources of goods. For example, during the Jiangsu stop, a foreign trade enterprise brought along a coffee mug, which became a hot-selling item at the exhibition," he said.
There will be more stops for the Premium Exports Homebound event respectively in provinces of Fujian, Hubei and Hunan, He added.
The Commerce Ministry will continue to strengthen the power of the touring procurement delegation, go deep into major foreign trade and consumption provinces, and hold special match-making events, the spokesman said.
The "Premium Exports Homebound" was officially launched on April 13 in Haikou, provincial capital of south China's Hainan Province.
This move responds to recent U.S. tariffs, which the Ministry condemned as "bullying" and a threat to global stability". By leveraging China's vast domestic market, the initiative aims to mitigate export risks and foster dual-circulation growth.
Commerce Ministry pledges further support for exporters exploring domestic market
