China Pavilion at Osaka Expo attracts global attention with over 90,000 visits

Since opening on April 13, the China Pavilion at the ongoing 2025 Osaka Expo has received nearly 90,000 international tourist visits, with an average of over 5,700 visits per day, making it one of the most popular pavilions at the expo, according to the China Council for the Promotion of International Trade (CCPIT) on Monday.

The China Pavilion, themed "Building a Community of Life for Man and Nature - A Future Society of Green Development," has aroused strong interest and drawn high comments from international visitors, with its architecture incorporating traditional Chinese cultural elements such as bamboo slips, Chinese characters, and scrolls, and its exhibits bridging the past, present and future, Zhao Ping, spokeswoman for the CCPIT, said at a press conference in Beijing.

The pavilion showcases a China full of opportunities, embracing open cooperation, and exuding confidence and inclusiveness, she added.

It presents a China that uses its own "certainty" to counter the global "uncertainty", bringing more confidence and strength to the world, Zhao said.

"So far, the China Pavilion has received nearly 90,000 international tourist visits, with an average of over 5,700 visits per day, and sometimes reaching up to 8,000 on weekends, making it one of the most popular pavilions at the expo," the spokeswoman said.

She further added that in the future, the pavilion will host exciting performances from all the 31 provincial-level regions in the Chinese mainland.

Additionally, China's leading achievements in fields such as green technologies and digital intelligence will also be showcased at the pavilion during a special day dedicated to Chinese businesses.

Themed "Designing the Future Society of Our Lives," the World Expo 2025 is underway in Osaka, Japan's third-largest city, running from April 13 to Oct 13.

China Pavilion at Osaka Expo attracts global attention with over 90,000 visits

China's movie industry is increasingly deriving its earnings from broader consumer economy.

Released during the 2025 summer season, the film "Nobody" became China's highest-grossing two-dimensional animated film -- and its success went beyond theaters.

Through licensing and brand partnerships, the movie has generated 2.5 billion yuan (about 358.3 million U.S. dollars) in retail sales to consumers, with more than 800 licensed products on the market.

Ranging from plush toys to food and home goods, the movie-related merchandise can be purchased from over 3,000 online and offline outlets.

Meanwhile, souvenir stores are crowded at Shanghai Disneyland's Zootopia themed land, with hats, plush toys, and collectibles seeing steady demand from visitors.

"China's film industry is no longer defined by box office revenue alone. It has become a new growth engine that links and energizes multiple cultural sectors. At the heart of every successful film is strong storytelling. High-quality productions create cultural value, which in turn enhances the commercial value of intellectual property and opens up new consumption opportunities. I believe China's film industry delivered an outstanding performance in the past year," said Chen Xiaoda, vice dean of Shanghai Vancouver Film School.

Film IP fuels expansion of consumer market